Credibility is everything when you’re striving to be a successful personal trainer. People can have strong feelings about themselves when they’re embarking on a self-improvement journey, and they need a reputable professional to step in and provide calm and clarity.
Trust is a huge factor here. People need to know that they’re being guided by someone who’s knowledgeable, ethical, and on their side.
Moreover, credibility isn’t just about competence, but competition, too. Though it might appear cynical, wellness is a demanding business, and the most dedicated personal trainers will do everything they can to distinguish themselves from their peers.
Building credibility is the best strategy for addressing these concerns. There are many things personal trainers can do to succeed in this. So, here are some ways to build your credibility as a personal trainer.
Get Qualified
The most credible personal trainers are highly informed and responsible. They don’t follow fitness fads – they curate a tailored wellness programme that accounts for each client’s needs.
These professionals embark on a personal trainer course that equips them for long and bountiful careers. It would help if you endeavoured to do the same. The Fitness Group provide a tiered approach to their learning offerings, presenting structured learning programmes with various levels of attainment. There’s a 100% money-back guarantee on their personal training courses too. They’re rated highly by previous clients and are known to work with highly reputable organisations.
Personal trainer course providers also provide access to resources like salary guides and career advice. They may also invite you to download things like a ‘Free Industry Report’ so that you can receive advice on how to have a job waiting for you after graduation day and know what prospective employers are looking for, reducing the prospect of having gaps in your CV.
Few things will give you more credibility in personal training than qualifications and having an attack mentality for securing your career. Confidence goes a long way when striving to be a personal trainer, as it’s not a profession where you can meander and hope something comes along. Know your stuff and chase down those opportunities; everyone from clients to colleagues will be impressed.
Constantly Research
The world of personal training is always barrelling forward. The learning process is constant; although a course brings credibility and education, it’s not a final destination.
In addition to the courses you enrol on, you could also explore further learning opportunities by:
- Attending dedicated conferences – Notable industry figures will likely speak at these events. There may be great prospects for networking, too.
- Enjoying tailored seminars – The field of personal training is brimming with ideas that need to be discussed in more detail. Conferences are great for heeding monologues, but if you wish to actively participate in a more in-depth discussion on sector-related issues, a seminar is the setting for that.
- Participating in workshops – Workshops function similarly to seminars; only they can test your practical and physical abilities. If you wish to explore new personal training techniques and exercises, a workshop can make that possible.
Less formal research can be useful too. You need only look at fitness tips online to see that others constantly share information about the subject. While you shouldn’t put too much stock in brief listicles, they can give you a sense of the dialogue that’s taking place in your industry and what content is resonating with your audience. Outlets with high readership numbers wouldn’t post anything that didn’t have engagement potential, so learn what you can from it all.
Create Body Confidence
There’s nothing shallow or trivial about looking and feeling good. After all, body confidence can be essential to well-being; sadly, some people can be sorely lacking it.
Remember, your goal isn’t to turn overweight people into muscular athletes overnight. As you know, that’s impossible, but it’s also important to ensure that your client’s expectations are in check. Teach them to appreciate the journey of striving toward fitness rather than beating themselves up for not reaching an end goal ‘fast enough’.
Body confidence is attainable for everyone, irrespective of their shape and size. Reaffirm that to your clients if necessary. Your role isn’t to be judgemental and to relentlessly whip your clients into shape. It’s an encouraging presence, strengthening clients’ minds, emotions, and bodies. Teach them self-love at every stage of the journey. Celebrate any and all progress, big or small, and don’t sweat any setbacks.
Clients that feel body positive around you are more likely to become repeat business customers. They won’t necessarily seek your validation but the influence of your upbeat positivity, as recent studies show a majority of people feel negative about their body image most of the time. Such a caring and nurturing outlook on life can rub off on others and give them the skills and motivation they need to make progress in many different facets of their lives, not just fitness.
Build Your Online Presence
The online world is becoming increasingly important for all professionals. Personal trainers need to invest more time into these endeavours too.
You can offer digital services by appearing to your clients via video links. There you could run them through routine exercises and provide other support without a need to travel, cutting down on your expenses and time spent commuting.
Furthermore, you could also make your service’s booking and scheduling processes easier. Optimising the UI on your site to make it simpler to navigate is also recommended. Pricing information, company biography details, and any images and video clips you wish to display should all be presented in a clear, coherent, user-friendly way that benefits your brand.
Digital marketing is essential, too. Any online content creation should be bolstered by Search Engine Optimisation techniques to get your site ranking higher in the search results of things like Google searches. Keywords, meta descriptions, original content – they all flag your personal training content as more credible and worthy of increased viewership. If you can’t master these strategies yourself, hire a dedicated digital marketing agency to oversee these efforts on your behalf.
Respect The Weight Of Your Role
There’s a lot of ground to cover in marketing your personal training endeavours. While helping people stay healthy and fit can be a broad definition of what you do, you can potentially look into things more deeply.
Late last year, Middlesex University argued that the fitness industry was an “untapped resource” that could reduce many people’s disease risks. They further asserted that personal trainers could play a key role in reducing pressure on the NHS and potentially saving it billions if these professionals target more inactive middle-aged people. It’s hard to argue with this type of logic and critical drinking.
While you shouldn’t try to attract more business by partaking in fearmongering, it’s worth showing people that you’re acutely aware of the wider discussion around health and well-being. You might not be able to prove that you’re easing congestion within the NHS. Still, your commitment to being part of the solution to a nationwide problem can show that you’re a responsible and informed professional.
You can mention these concerns and keep your target audience informed by researching and providing commentary on these matters with any marketing or content creation efforts. If you do cover these topics or mention relevant statistics, be tasteful and composed about it. Once again, it’s important not to stir up anxiety but rather share facts and encourage proactivity.