The Impact of Augmented Reality on How We Buy Clothes Online
Online shopping has been on the rise for some time now. The sheer convenience of online shopping means that this trend will never lose popularity. However, there’s always room for improvement and eCommerce stores are leveraging the latest technologies to ensure their customer are coming back for more.
The most popular technology in this endeavor is Augmented Reality (AR) that redefines how people shop for clothes and other produce online these days. That being said, let’s have a look at the impact of AR on how we buy clothes online these days.
Trying clothes on without visiting a store
One of the most prominent features of AR technology in eCommerce is the ability to try things out without you having to actually visit a store. You can use mobile apps to tryout makeup, clothes, shoes and even see how furniture pieces would look in your home and it’s all thanks to augmented reality.
That said, you can spend hours trying out Fruit of the loom polo shirts until you find a perfect match for you and you can do so on you phone while you’re relaxing at home. This is a perfect blend of retail experience and online convenience that consumers are going crazy over.
A whole new eCommerce experience
Online stores have always been popular among consumers. Browsing different products throughout different online stores is more than appealing way to shop around, especially when you can do everything on your computer or phone and have the goods delivered to your doorstep.
However, online stores lacked one thing that you could only find in brick-and-mortar shops and that is the experience of seeing different products in person, as well as trying them out. But AR technology bridged that gap and created a whole new eCommerce experience that brings advantages of both worlds into the online environment.
More personalization down the line
The thing about technology is that various devices and apps collect user data and their preferences in order to provide a more personalized and customized experience for them.
Therefore, trying out clothes using AR technology brings more benefits down the line as online stores can monitor which clothes you like so that they can make better recommendations for you upon your next visit.
This gives a whole new meaning to upsell and cross-sell promotions that will benefit both customers and eCommerce store owners in the long run. It also saves you the time and trouble on browsing products until you find something you like.
