How to stand out through video marketing

Video marketing has become an essential tool for businesses looking to make a lasting impact in the digital landscape. With its ability to engage and captivate audiences, video content offers a myriad of benefits that can help boost brand awareness, promote products, and drive sales. In this article, we will explore how businesses can effectively leverage video marketing to stand out from the competition and achieve their marketing goals.

Make content that people want to share

Video content is highly shareable and often preferred by social media users. Platforms like TikTok, Facebook, Instagram, and LinkedIn have embraced video as the favoured type of content due to its ability to deliver information in engaging snippets. By creating compelling video content, businesses can tap into the power of word-of-mouth marketing. Research has shown that 92% of mobile device users share videos with others, making it an effective way to increase brand awareness and reach a wider audience.

Understand who is watching

With over 3 billion internet users consuming video content monthly, online videos have a global audience reach of 92%. And, contrary to the perception that senior executives only engage with formal communications, studies reveal that 80% of them are watching more online video content than ever before. This includes decision-makers such as management professionals, company vice presidents, and CEOs. By including high-quality video content within their marketing strategies, businesses can effectively communicate with these key stakeholders and influence their decision-making processes.

Tap into decision-making behaviours

Video content has a significant impact on buyer behaviour and decision-making. More than half of shoppers look to online videos to help inform their purchases, even when shopping in physical stores.

Video content helps consumers make educated decisions about specific products or brands, resulting in increased conversion rates. By utilising compelling video content and incorporating it into customer touchpoints, businesses can effectively guide consumers along the buyer’s journey and drive sales.

Tell a story

Storytelling in video marketing can be a powerful tool for companies to stand out and make a lasting impact on their audience. Videos that evoke emotion and present a relatable narrative help to create a personal link with the audience.

In a crowded marketplace, storytelling also allows businesses to differentiate themselves from competitors. By sharing their unique story, values, and purpose, companies can highlight what sets them apart and make a memorable impression. This differentiation helps build a distinct brand identity and fosters a sense of authenticity, which resonates with consumers seeking meaningful connections with the brands they support.

Engage with the experts

Utilising a video production company can make a significant difference to an organisation’s video marketing efforts. Professional video production services draw on expertise, creative ideas, and technical proficiency to create high-quality videos that captivate audiences. With their tailored strategies and platform optimisation knowledge, a video production company will also ensure that the videos they create align with the goals and requirements of a business.

By partnering with a video production company, organisations can save time and resources while receiving a polished final product that stands out from amateur videos. This investment leads to a higher return on investment as professionally produced videos attract a larger audience, increase engagement, and drive conversions, ultimately helping a brand’s video marketing stand out from the competition.

Harness the power of backlinks

Backlinks are essential for increasing website traffic and improving search engine rankings. Videos have been found to significantly increase the likelihood of other websites linking to yours. Research suggests that embedding videos can nearly triple the number of backlinks to your website. By creating valuable and engaging video content, businesses can attract attention from other websites and establish themselves as authorities in their respective industries.

Expand your target audience

Mobile video views have been growing exponentially, with a 233% increase since 2013. The accessibility of video content on handheld devices has allowed businesses to reach a broader audience that may not have been initially targeted. This includes consumers who are less proactive or have limited digital literacy. By creating mobile-friendly videos, businesses can tap into this expanding market and effectively engage with a wider range of potential customers.

Aim for the front page

Websites that include video content are over 50 times more likely to reach the front page of Google. Incorporating video into your website improves user engagement, reducing bounce rates and signalling to search engines that your site provides valuable content. By optimising video content for search engines and ensuring it aligns with their target audience’s interests, businesses can enhance their visibility and organic reach.

In conclusion, video marketing offers businesses numerous opportunities to stand out in the digital sea of content and achieve their marketing objectives. When done well, videos are incredibly powerful and can lead to extended reach, improved brand awareness and increased engagement. However, to maximise the benefits of video content, it is crucial to produce high-quality videos that are tailored to the intended platform, visually appealing, and include a clear call to action. For those businesses with limited resources, using the video production services of an experienced video agency can be the best way to ensure a great ROI.