Agency vs In-house PPC: What Does My Business Need?
PPC - Pay Per Click concept Businessman working concept
In today’s digitally connected world, pay-per-click (PPC) advertising has become a critical component of most businesses’ marketing strategies. However, managing a successful PPC campaign is not a simple task. It requires a certain level of expertise, time, and constant monitoring. Hence, the question arises – Should your business opt for an in-house PPC team or hire a specialised PPC agency?
This article will guide you through the pros and cons of both options to help you make an informed decision.
The Benefits of Hiring a PPC Agency
Expert Knowledge and Experience
A PPC agency comes with extensive experience and expertise. They are up to date with the latest trends, strategies, and industry changes. They bring an external perspective and provide innovative solutions that an in-house team might overlook.
Access to Advanced Tools
PPC agencies often have access to advanced PPC tools and software that may be too expensive for a business to invest in directly. These tools can provide superior analytics, better targeting, and overall improved campaign performance.
Looking to hire a PPC agency? Check out this list of the best PPC agencies compiled by PPC Geeks.
The Drawbacks of Hiring a PPC Agency
Less Control
When outsourcing your PPC to an agency, you might lose some control over the campaigns. Also, the agency might not understand your business as deeply as an in-house team would.
Cost
While agencies provide expertise and advanced tools, they can be expensive. Businesses need to consider if the return on investment justifies the cost of hiring a PPC agency.
The Benefits of In-House PPC
Full Control
When your PPC efforts are managed in-house, your business has total control over every aspect of your campaign. The team can be closely integrated with your other departments, making the execution of cross-functional strategies a lot more seamless.
Deep Understanding of Business
An in-house team, working exclusively for your business, is more likely to have a deep understanding of your brand and products. This could result in a more personalised and brand-aligned approach to your PPC campaigns.
Cost Savings
While hiring and training an in-house PPC team might have higher initial costs, over time, it can be cost-effective. You avoid agency fees and get more value as the team can work on other marketing tasks as well.
The Drawbacks of In-House PPC
Limited Expertise
While an in-house team may have a deep understanding of your business, they may lack the wide-ranging expertise that a specialised PPC agency offers. Agencies typically work with a variety of clients and sectors, thus gaining a wide perspective and innovative approaches.
Resource Intensive
Hiring, training, and retaining an in-house PPC team requires considerable resources. Moreover, managing successful PPC campaigns is time-consuming and requires constant monitoring and updating.
Conclusion
Choosing between an in-house PPC team or a PPC agency depends largely on your business’s specific needs, budget, and long-term goals. For small businesses with limited resources, hiring an agency can bring in the required expertise without heavy investments. On the other hand, larger businesses might find value in building an in-house team that can fully integrate with the company’s vision and strategy. Ultimately, the decision should be based on what will provide the most value and drive the best results for your business.
