Electrolux UK & Ireland appoints new General Manager

Leading home appliance company, Electrolux, has announced Sara Erman as its new General Manager

Having worked in Electrolux Group for over seven years, Sara Erman starts the position with extensive knowledge of the business from working across a variety of roles within the company. Erman started her journey as a Marketing Director in 2016 and will bring not only a wealth of experience, but invigorating plans to her new role.

A global business leader, Erman has over 20 years’ experience in brand and marketing management following her role as Vice President of Direct-to-Consumer E-Commerce at Electrolux Group. Erman encourages growth not only within her team but throughout the company by intertwining strategy and operations through a transformational approach to brand development.

Erman comments on her new role: “I am delighted to be continuing my journey and taking on responsibility for Electrolux UK & Ireland during such an important time for our company. Not only am I committed to a strategy of continued investment in our brands to further accelerate the growth they have seen in recent years, but I also look forward to continuing our commitment to the Better Living Programme we implemented in 2019. As a leader in home appliances, Electrolux is perfectly positioned to assist consumers in living a more sustainable lifestyle and our innovative technology and product solutions, along with our brand and corporate partnerships, aim to answer that need.”

Erman succeeds Luke Harding who has been promoted into a Vice President role within the European business.

Also commenting on the announcement, Harding says, “Sara’s experience across Brand and commerce made her the perfect candidate to take on the General Manager role. Her innovative approach and hands-on expertise create an environment that fuels excitement and propels our brands forward, which is crucial as we seek to grow and innovate.”

Electrolux is continuing to explore new ways of maximising its contributions to society that flow across all areas of the business. The brand continues to adapt this approach through product innovation, key sustainability frameworks and commitment to shape living for the better.