Flow Creative rebrand Money Wellness to enable thousands of people find financial security
Today Flow Creative announced they are the team behind the rebrand of Money Wellness, who provide free debt advice and financial support to customers all over the UK. The new brand reflects the organisation’s core mission to help customers ‘live more and stress less’ by providing accessible, friendly, and judgemental-free money advice.
The Money Wellness rebrand was prompted by the organisation’s commission from the Money and Pensions Service (MaPS) to deliver free debt advice and debt relief orders in the UK. The brief was to help the organisation deliver a clear and accessible brand that people will trust.
The new brand features a contemporary and warm colour palette, a friendly and accessible tone, informed by the illustration-led design. As well as the main brand identity Flow created a comprehensive illustration system that helps to convey Money Wellness’s brand values and feels accessible to the people who access the organisation’s services customers, whatever their financial situation. The illustrations are inclusive and welcoming, and help to make customers feel comfortable and communicate the non-judgemental ethos of Money Wellness.
Flow, Creative Director, Karl Doran says: “Money Wellness is here to help people reclaim control of their finances and improve their financial wellbeing. The new brand had to feel accessible and friendly, helping customers to feel relaxed in what can be very stressful circumstances. The brand is packed with character, but the illustration system and the warm colour palette makes it calm, human and approachable. We look forward to seeing Money Wellness go from strength to strength and helping many more people find financial stability.”
Andrew Lee, Senior Designer at Money Wellness, adds: “We’re really pleased to launch our new brand as it reflects who we are as an organisation and our commitment to making money advice and support accessible to everyone. Flow Creative has been an excellent creative partner, helping us convey our message in a way that resonates with our diverse audience. We blieve this new brand helps us normalise needing to seek free debt support, while also communicating our personality and professionalism.”
About Flow Creative
Flow Creative is a purpose-led creative agency that specialises in branding, motion design and animated storytelling based in Manchester’s Northern Quarter. The agency enables brands to connect with their audience by crafting character led brands and stories with feeling.
Flow Creative was founded by Karl Doran in 2016 as a creative agency delivering high quality campaigns without the bureaucracy of a network agency. Working as a creative partner with organisations who want to change the world for the better, Flow Creative has created award winning campaigns to enable them to achieve their goals.
With a team of talented motion graphic designers, graphic designers and illustrators Flow Creative work with Greenpeace, World Wildlife Foundation, BBC, Joseph Rowntree Foundation and many more game changing organisations.
