BATH financial services management consultancy Altus Consulting turned to Wiltshire creative agency Milk & Tweed to help come up a new brand identity and website as part of its major growth plan.
The 19-year-old company’s CEO Martyn Evans said its continued growth meant it needed a new website to better reflect its national and international brand and ambitions. “We are a specialist financial services management consultancy with deep and broad expertise in investments, insurance and banking and we wanted to make those things clear on the website,” he said.
Its marketing team met with Chippenham agency Milk & Tweed, which specialises in website, brand and logo design and digital marketing, and was immediately taken with its ideas. “We were really impressed with the design concepts they delivered for us because they had understood our brand, vision and values, and culture and came up with a design that reflected these elements,” said Altus Marketing Executive Helen Whitehurst.
“We were very clear we didn’t want a website that looked too corporate with images that were meaningless. We are challenging the traditional consulting model and wanted our teams’ collaborative and uniquely visual approach to be strongly reflected in the new site.”
The refreshed branding makes effective use of the iconic ‘A’ in its name across the new website. “It wasn’t very prominent on our old site but Milk & Tweed built it into the design layout of the new one. Now when you land on the site it has a real brand identity that is really clear,” she said.
Milk & Tweed migrated more than 1,000 insight articles from the old site across to the new, enhancing functionality so they are easier to find and converting many more from PDF format to on-page content to make them more searchable online.
“Milk and Tweed were head and shoulders above other suppliers we spoke to during the selection exercise, they really grasped the brief and presented a creative concept and it is a testament to them that this is more or less exactly what we ended up with,” said Mr Evans. “They were prompt, responsive, and a pleasure to deal with throughout the process.”
Altus, which has offices in Bath and London, has ambitions to grow its presence in the UK and internationally and become the most recognised specialist financial services management consultancy in the UK said Mr Evans.
“It was really important that we had a website that clearly articulated who we are, what we do and what we’re all about and we think we’ve achieved that,” he said.
Jamie Lawton, Milk & Tweed’s Head of Design said: “This project was a true collaboration and it was a joy to work with the team at Altus. We had two key aims in terms of design and functionality, we wanted to elevate the company’s visual style, creating a clear and recognisable look that could extend from the new website across their digital marketing and branded materials.
“Secondly, as thought leaders in financial services, there was an obvious need to make it easy for Altus’ visitors to discover relevant articles and insights.
“Altus have some huge names from the world of finance as clients and the new website holds up against any of theirs. Special mention should go to Helen Whitehurst at Altus, and Sam Jones at Milk & Tweed who helped deliver a project we can all be proud of.”
Find out more about the consultancy services offered by Altus at altus.co.uk and discover more about Milk & Tweed’s services at milkandtweed.com.
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Pictured: Milk and Tweed Head of Design Jamie Lawton, left, web designer Sam Jones and Altus Consulting Operations Director Cat Atack at the launch of the consultancy’s new website