The Approach to Marketing That’s Helped Online Casinos Reach a New Audience

Live Casino Games

The use of live streaming technology has given a completely new way of playing with live dealers on the screen. This provides a mixture of live action and online convenience that has increased the popularity of traditional games like roulette and blackjack, while new game show titles have been added.

Live casino promotions like those at give newcomers the chance to play with extra funds when they make their first wagers. This is a way to discover the list of eligible games that includes Bonus Roulette Live and All Bets Blackjack Live as well as game shows such as Money Drop Live. Someone who has never played in a live casino setting can use this opportunity to find out why it’s popular.

Daily Jackpots

Big jackpots have been used as a smart marketing strategy for more than half a century.  Money Honey by Bally – as shown at – arguably the first jackpot slot, as it was brought out in the early 1960s using the latest electromechanical technology and paid out a maximum of 500 coins. Its popularity led to other jackpots being launched, with some offering a linked jackpot across several land-based casinos.

The rise of online slots has allowed developers to create a variety of types of jackpots. Progressive jackpots that rise when played by anyone anywhere in the world are popular because of the way they can quickly climb to large amounts. Daily jackpots that are guaranteed to pay every day have added a new level to this, with the Drops & Wins promotion on Pragmatic Play slots a good example of how effectively these prizes can be marketed.

Source: PxHere

Free Spins

The idea of playing free games remains one of the most powerful ways of promoting casinos, as its taps into the psychology of freebies described here by Free games and other incentives were typically tied to each casino’s rewards scheme or loyalty card in the past. With online casinos, it’s become much easier to give bonus spins to all new players and also as part of ongoing promotions for existing users.

The key to getting this right is in using attractive marketing that appeals to new players, while setting the terms and conditions so that the casino doesn’t lose a lot of money. This is why players usually need to play through their bonus spins a fixed number of times, meaning that they get the pleasure of playing lots of games but that not everyone is going to win a large amount.

The use of these advanced marketing strategies has helped introduce classic casino games to a wider audience while retaining some of the best promotional ideas that have been proven to work over many years.