Powered by the Group’s technology arm, Equitec

The UK’s leading whole of market equity release experts, Equity Release Group (ERG), have today announced the launch of a new service specifically designed for lenders.

Powered by fintech company Equitec, lenders can now gain access to a unique Management Information (MI) Suite that details and tracks customer activity prior to lenders usual involvement in D2C or broker enquiries. These performance metrics include product rankings, quote and application data – all helping lenders to improve the competitiveness of their products.

Some of the UK’s top financial institutions in the over 50’s market, including Aviva, Canada Life, Legal & General, LV=, Pure Retirement and Scottish Widows are already capitalising on the service, and benefitting from the ability to evaluate product suitability and competitiveness.


Mark Gregory, Founder & CEO at Equity Release Group commented: “Our ambition for Equitec was always to provide the market with real-time connectivity using a suite of innovative tools. With the launch of our MI Suite and development of technologies we’re continuing to realise this ambition.

“The system is accessed from one lender portal – a hub for lenders to update products, rates and underwriting credentials. Reporting works by collating customer data from smartER™, including Lifetime Mortgage (LTM), Retirement Interest Only (RIO), Home Reversion and Retirement Mortgages, from which live reports can be filtered and downloaded for further analysis.

“This provides lenders with valuable insight, helping them to craft products that are more aligned to the customer and the needs of the industry.”

ERG’s MI Suite currently provides analysis on over 20 data points, however the firm plan to enhance this offering to include over 50 additional data points including anonymised customer data which will help lenders determine regular search criteria, popularity of products and how they’re fulfilling the demands of consumers.

The firm’s strategy is also to develop advanced reporting tools to include in-depth and live monitoring of Loan to Value (LTV) data points, based around age, percentage & value. This will enable lenders to assess the gaps in the market with the ability to informatively plan ahead.


Matt McGill, MD Aviva Equity Release, said: “The knowledge and insight we gain from the platform is really valuable to us. It’s an important part of our continual review process, ensuring that the products and services we offer customers are meeting their needs, and helping us to ensure the best outcomes for them in later life.”


Mark added: “This is just one part of our growing later life eco-system that feeds on real-time data, live accessible information and online tools that provide accurate results. My goal has always been to use our experience to help the industry grow together. Lenders can now benefit from a simplified process through one centralised hub, with the ability to shape and enhance their consumer offering.

“We want to help businesses to grow and thrive, through the use of our technologies, as well as the entire industry. This will ultimately benefit the end user – the consumer from subsequent improvements in later life products.”