Skin clinic named best in Wales following expansion, investment and charity campaign

PURE Perfection Clinic added another prestigious accolade to its long list of titles at a national prizegiving.

The trailblazing business, based in Rossett near Wrexham, was named Best Clinic Midlands and Wales at the Aesthetics Awards, hosted by TV personality Vernon Kay.

Director Sara Cheeney and her seven-strong workforce were also commended for Clinic Team of the Year at the ceremony, held at London’s Grosvenor House.

Sara, an ambassador for the world-famous Hydrafacial aesthetic treatment and UK trainer and key opinion leader for Zo Skin Health, said they were “completely shocked” to receive the trophy.

“We were all stunned when they called out our name, it took us a few moments to process before we went up to collect the award!” she added.

“Pure Perfection has won several prizes over the years but none bigger than this, so we are absolutely thrilled.

“It’s testament to the hard work and dedication of all our team, who have worked tirelessly over the last year to maintain our high standards following a challenging time for the industry post-Covid.

“We ourselves have gone from strength to strength and being named best in the country reflects that, so we are privileged and thankful to the judges, and our loyal customers, for their support.”

The good news followed a period of investment at the Chester Road site, which included redevelopment of the premises, a revamped treatment room and expansion, with new faces joining in past months.

The mum-of-two, from Llangollen, has also been busy as one of the founding members of the Star Box campaign for the charity Awyr Las, a care package for patients using the Shooting Star Unit at Wrexham Maelor Hospital.

The Unit cared for her when she was diagnosed with breast cancer in 2016 and she says the appeal is “a form of therapy”, an outlet to give back and helping others on their “cancer journey”.

Having been put into a ‘false menopause’ while undergoing treatment for the condition, she wants to help more people in that position, having seen a surge in demand for support in past years.

As NHS waiting lists for skin treatments continue to rise, Clinic Manager Marianne Burrell says they aim to meet rising demand by continuing to invest in state-of-the-art technology unavailable elsewhere in the region, including CO2 and vascular lasers.

“We will keep raising the benchmark for aesthetics in Wales and beyond, which means introducing the best machinery and training,” she said.

“The clinic has experienced an increase in the number of men visiting for a wide range of services we offer, which is fantastic to see, and there will be new health treatments for women, which will be rolled out this year.

“We have also seen a rise in acne treatments and the results have been very positive, producing lasting results for patients, while also adapting our clinical pathway to meet the holistic needs of all our customers.”

Marianne added: “There is a lot happening and Pure Perfection continues to grow; to win such a huge award gives us confidence we are moving in the right direction, and that the best is yet to come.”

The Aesthetics Awards are the most prestigious and longest-standing awards ceremony in the UK medical aesthetics industry. striving to promote best practice, safety, efficacy, and recognise the top leaders in the field.

With more than 400 entries and 950 guests attending, the evening brings together the very best in aesthetic medicine.

Visit www.aestheticsawards.com for more information and a list of all the winners.

For more information on Pure Perfection Clinic, visit the website www.pureperfectionclinic.com or follow Pure Perfection Clinic (@purepclinic and @pureperfectionrossett) on social media.

For more on the Awyr Las Star Box fund visit www.awyrlas.org.uk/starbox.