‘Promotional bodyguard’ receives royal award
PromoVeritas, the leading global prize promotion specialist, based in Pinner, North London, has been recognised with the prestigious King’s Award for Enterprise: International Trade.
Powering promotions worldwide, PromoVeritas shapes and implements prize promotions for the world’s biggest brands, including Kellogg’s, Cadbury, Walkers crisps, Pepsi, Corona Beer, Amazon and Mastercard. The company conducts prize draws, judges competitions and oversees ‘instant wins’ in more than 90 countries, and this has resulted in it being awarded the King’s Award for Excellence in International Trade.
The news follows three years of exceptional growth for PromoVeritas, which saw the business double its revenue, and expand its global reach to the point that now almost 50% of their income comes from overseas projects. Its rapid expansion means it is now one of only a handful of marketing agencies ever to receive a King’s Award.
Having run over 18,000 campaigns worldwide, from Chile to China, Austria to Australia, PromoVeritas has given away more than £42 million worth of prizes to over 5 million lucky winners. From its unassuming office in Pinner, the company ensures that prize promotions are run safely, fairly and legally. This includes independently selecting winners of prize draws, verification of live TV voting and handling the integrity and security of Golden Ticket instant win promotions.
Following the announcement, Jeremy Stern, Founder and CEO of PromoVeritas, said: “20 years ago, I had the idea for a new type of service, one that would bridge the gap between law firms and creative agencies, and would ensure best practice promotional compliance and the delivery of effective and secure marketing campaigns.
“It is so rewarding for the whole team to have our pioneering efforts recognised with such an esteemed accolade. We now work with over half of the UK’s top brands and have been able to help many of them to expand their campaigns internationally. It might be Energizer with an on pack promotion in 60+ countries, Amazon with their cross border Small Business Prize Draw or Booking.com with a truly global Win a Year Off campaign. Credit goes to my wonderful team and a big thanks to our amazing clients, many of whom have worked with us for ten years or more.”
Guy Parker, Chief Executive of the ASA, the UK’s advertising regulator, said: “Congratulations PromoVeritas on your ongoing commitment to help businesses keep their promotions on the right side of the rules.
“With the ever-changing media landscape and new technologies providing a multitude of innovative ways to reach consumers, PromoVeritas has kept pace and grown, providing reassurance to clients that they’re running promotions that meet the high standards in place to ensure participants are treated fairly.”
In recognition of the company’s work, the team have been invited to meet King Charles III at a ceremony at Windsor Castle in July, and His Majesty The King’s personal representative, the Lord-Lieutenant will visit the head office in Pinner later in the year to present the business with its award.
The King’s Awards for Enterprise programme, now in its 58th year, is the most prestigious business award in the country, with successful businesses able to use the esteemed King’s Awards Emblem for the next five years.
