Soreto acquires Oculizm, revolutionising brand advocacy to supercharge eCommerce
Soreto announces the acquisition of Oculizm, creating a revolutionary and exciting technology platform for brands looking to leverage social advocacy.
Soreto is an award-winning referral marketing and social sharing technology backed by New Look founder Tom Singh. Soreto’s social referral platform allows a brand’s consumers to promote them with friends and family across social media and messaging platforms to drive sales, build loyalty and gain customers for life.
By integrating Oculizm into their suite of solutions, Soreto is now the go-to technology platform for leveraging trusted, authentic content to drive impactful brand experiences. Thanks to this proprietary technology, brands can now effortlessly turn UGC and Reviews into powerful onsite shopping tools.
Soreto’s CEO Peter Rowe, says: “It’s great to finally announce our acquisition of Oculizm, a leading UGC and Reviews platform. Their products are rooted in organic social media, making them a great fit with Soreto’s existing market-leading social referral technology. The acquisition enables us to expand our suite of solutions to further drive revenues for our clients and puts us at the forefront of consumer advocacy technology.”
Oculizm will be rebranded under the Soreto name and umbrella, and Oculizm founder Sean Hawie will take the role of CPO within the company.
Sean Hawie comments: “I’m delighted to confirm the sale of Oculizm, which I founded 6 years ago, to Soreto, an award-winning London-based marketing tech company. Oculizm provides retailers with onsite ‘shop the look’ galleries, using social proof to increase conversion and engagement. In 2023, Oculizm launched its reviews service, helping increase consumer trust further. These solutions are a great addition to Soreto’s offering, and I am excited to continue to grow all these products to build a leading Social Advocacy Platform.”
For more information please go to https://www.soreto.com
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Founded in 2018, Soreto is an award-winning referral marketing and social sharing technology that enables brands to harness the power of word-of-mouth marketing. Soreto’s social referral platform allows a brand’s consumer to promote them with friends and family across social media and messaging platforms. Soreto powers referral campaigns for over 200 brands across 36+ countries globally.
The Soreto team boasts a proven track record of delivering successful digital marketing campaigns across diverse sectors such as retail, travel, finance, utilities, and telecommunications.
For more information, visit www.soreto.com or contact us at info@soreto.com.
