Profitroom offering hoteliers free digital health check amid 100,000 staffing shortage crisis

Profitroom is handing hoteliers a valuable lifeline – as latest data from Office for National Statistics reveals a staggering 100,000 hospitality vacancies – with free digital check-ups.

With digital health emerging as the key solution to overcoming staffing challenges, Profitroom is providing free digital health checks* for registered attendees at their ‘Profitroom On Tour’ events.

Running from September 9th to 12th, the touring events will provide hoteliers a free opportunity to speak to the experts to boost their digital health and enhance their operations in the face of staffing challenges.

It comes as shock ONS data reccently revealed hospitality is now among the top four industries with the most job vacancies, trailing only behind service industries, human health and social work, and wholesale and retail trade.

The tour will visit St Michaels Resort; Cornwall at 5pm 9th September; Woolacombe Bay Hotel, Devon at 5pm 10th September; Stratton House Hotel, the Cotswolds at 5pm 11th September; The Great House, Sonning at 6pm 12th September.

Hoteliers will be able to gain valuable insights from hospitality tech experts, including:

• Neil Fletcher who can help hotels optimise their digital presence and ad strategy
• Maria Macree who can help hotels better target their audience and uncover trends through data analysis
• Lucy Prothero who can help hotels drive direct revenue and growth, with focus on their tech stack
• Michael Jones who can help hotels enhance customer experiences, improve retention for sustainable growth and maximise direct profitability
• Daniela Meaden who can help hotels create new bespoke packages and support hoteliers with setting up discounts to maximise on direct revenue
• Patryk Luszcz who can help hotels capitalise on tech advancements, industry trends and harness developments to drive direct bookings

Patryk Luszcz, UK Regional Director at Profitroom said: “Staff shortages have long been a major challenge in hospitality and require innovative solutions to overcome.

“In a highly competitive digital landscape, simply having a website isn’t enough. Investing in fast loading speeds, intuitive website design and seamless booking tools are crucial to ranking highly on search engines and driving traffic into the right areas of your business.

“As a team largely made up of previous hoteliers and tech experts, we deeply understand the tailored strategies needed to overcome staff shortages. Many of our clients have seen up to a tenfold increase in direct bookings with the right Google Ad strategy.

“We want more hoteliers to wake up to the potential of a digitally healthy hotel. That’s why we’re launching our Profitroom On Tour events, offering support to hoteliers across the UK to boost their digital health and operations.”

Patryk’s top tips for those looking to improve their hotel’s digital health include:

Regularly Update Your Website

Keep your website fresh and optimised by performing a site audit every month. Address issues like speed and SEO to avoid penalties from frequent Google algorithm changes. Building a new site might be more cost-effective than retrofitting an outdated one.

Invest in Targeted Advertising

Boost your visibility with targeted digital ads. Focus on both non-branded ads for local searches and branded ads for your hotel. Highlight unique offerings like dining and spa packages to attract more guests directly to your site.

Utilise AI and Analytics

Leverage AI tools and Google Analytics to track your marketing performance and improve your Return on Ad Spend (ROAS). These tools can provide valuable insights to refine your strategies and target your audience more effectively.

Enhance Social Media and OTA Strategies

Use social media for quick wins but integrate it into a long-term strategy. Develop campaigns to reduce reliance on OTAs and drive direct bookings, boosting your profitability and reducing third-party fees.

To speak to the Profitroom experts about your hotel’s digital health, book your seat for a Profitroom On Tour event between September 9th and 12th by visiting: https://blog.profitroom.com/uk-on-tour-2024. To find out more about Profitroom please visit: www.profitroom.com.