Medallia announces new technology partner programme to unlock innovation and growth for ISVs and GSIs

Medallia has also unveiled Medallia XChange, a marketplace for customers to leverage apps and integrations from partners

Medallia, the global leader in customer and employee experience, today announced the launch of a new technology partner programme that will enable organisations to innovate, build, and increase revenue growth with Medallia.

The new technology partner programme is aimed specifically at independent software vendors (ISVs) and global service integrators (GSIs) who wish to build applications and develop integrations with Medallia’s enterprise experience platform. With this new programme, Medallia technology partners will be empowered to deliver exceptional value to joint customers and unlock significant revenue potential.

Medallia’s partner portal will provide partners with a single source for marketing, sales, development, and training resources needed to go to market easily and achieve rapid success.

“Epsilon is excited to take the first steps towards making our Loyalty solutions and services, which Forrester refers to as, ‘a leader with feature rich technology and well-resourced support’, available to marketers worldwide via the Medallia platform,” said Brad Macdonald, Vice President of Loyalty at Epsilon. “We look forward to utilising Medallia’s new partner tools to develop integrations for marketers seeking to deliver value and create more meaningful and personalised experiences for their customers.”

In addition to the new technology partner programme, Medallia is extending its marketplace, Medallia XChange, to partners. The Medallia Xchange will provide organisations access to an extensive library of curated partner apps and integrations for Medallia customers seeking to unlock new capabilities that transform their customer experiences.

“As the leader in the experience industry, our customers trust us to connect them with industry leading partners. We are proud that Medallia XChange will empower our customers to better deliver on their promises with access to an extensive library of curated apps and integrations,” said Ben Brewer, Chief Revenue Officer at Medallia. “With our personalised approach and commitment to partner experience, we enable Medallia partners to deliver exceptional value to our joint customers faster and Medallia customers with top-tier partners to enhance every step of their experience.”