Four Real-World Marketing Techniques that Can Never be Replaced by the Digital Community
Digital marketing has become the mainstay of many business models over the past few years, and rightfully so. The ability to reach a massive audience, reduced overhead costs, and an enhanced online footprint are some notable examples.
However, we need to remember that real-world advertising is still alive and well. There are plenty of techniques that can provide any organisation with a much-needed edge, and these should never be overlooked. Let’s highlight four relevant examples to reinforce this point.
Physical Presentations
We are referring to tangible white papers and similar methods in this sense. Handing out printed material is an excellent way to leave a lasting impression, and there are plenty of options to consider. Quality third-party dissertation printing services can likewise offer a number of stylish templates, and free express worldwide shipping will accommodate demanding schedules. Other unique approaches include business cards, letterheads, and posters placed in public locations (such as community centres).
Networking Events
Businesses should always make it a point to attend seminars, trade shows, and other events. This is particularly relevant when discussing small- to medium-sized enterprises that have yet to gain any serious clout. Here are some of the reasons why real-world gatherings represent such powerful tools:
- They represent a means to meet other like-minded professionals.
- Many offer options such as the ability to set up an on-site kiosk.
- Printed materials (mentioned in the last section) can be distributed to attendees.
We should also remember that business seminars will often help to shed additional light on the competition; yet another reason to include trade fairs within an overall B2B marketing strategy.
Radio and Television Advertising
Radio and television have been largely eclipsed by the Internet revolution. However, these are still two extremely potent media outlets. They can also be used to proactively target local communities, or a specific demographic. Businesses could likewise employ a radio or television marketing campaign to augment ongoing digital efforts. Whether mentioning a recent brand partnership, the launch of a new product, or a seasonal discount, companies should make it a point to use every option at their disposal. Note that television and radio also tend to resonate more with older customers, so this should be taken into account when formulating a strategy.
Direct Mail
Although sometimes dubbed “snail mail”, this final technique is actually more effective than many business owners realise. Direct mail offers several discrete advantages:
- Messages will never fall into a spam folder.
- Direct mail offers a greater degree of longevity when compared to emails.
- As customers are likely to receive less direct mail, they are more likely to pay attention to the information that the message contains.
Of course, direct mail can represent an expensive proposition for companies dealing with limited budgets. This should be addressed before committing to a campaign.
We can now see that real-world marketing is here to stay. When combined with digital techniques, companies can enjoy a highly competitive edge within any business environment.
