Hazaar, the UK’s first student-focused marketplace, has officially launched its new ecommerce platform. In its debut drop, Hazaar brings together 11 brand partners – including the likes of Hydroflask, Osprey, Elliker, Art of Football, Plastic Freedom, CDG London and EMRLD – to students across the UK. For the first time, Hazaar is connecting students with the brands they love by selling high-quality excess stock at prices they can afford.
By partnering with Hazaar, brands can transform archived pieces – from returns to refurbished and last season items – into curated, affordable and limited-edition drops sold directly to students. Each drop is hosted on Hazaar and released every two weeks, featuring new brands timed to key student moments like Freshers and graduation, with prices revealed exclusively to verified students upon sign-in. Orders are then fulfilled via drop shipping directly from the brand to the student shopper.
Through converting excess stock into curated student drops, brands can extend the life of their products, reducing waste and avoiding unnecessary disposal. For brands, this also means surplus inventory can be repositioned from a liability into a loyalty-building tool – generating revenue while also demonstrating a tangible commitment to circularity. Hazaar only sells existing stock meaning that no new products are ever introduced into the consumption cycle.
By giving students access to products at cultural and academic milestones, brands have the opportunity to establish early affinity, drive authentic connections and position themselves as trusted names during pivotal life stages. This creates a pipeline of future customers who carry their loyalty beyond graduation – becoming repeat buyers, advocates and long-term ambassadors.
Hazaar was initially built by Harriet Noy in 2020 as a Facebook community during her second year at the University of Birmingham. Motivated to make university life easier and more sustainable, Harriet built the community to help students across 10 universities save money, reduce waste and trade items directly on campus. Today, Hazaar is nationwide with a database of over 23,000 students.
Harriet Noy, Founder and CEO of Hazaar, said: “For students, rising prices and a growing desire to shop sustainably often make well-known brands feel out of reach. We’re changing that by providing students with exclusive access to the products they love at prices that fit their budgets. Beyond affordability, we’re helping them make conscious choices that align with their values, proving that style and sustainability don’t have to be mutually exclusive. By doing so, we’re becoming more than just a shopping destination – we’re the go-to place for making university life easier, more enjoyable and sustainable.”
Luke Cuthbert, Co-founder and Director of Art of Football, said: “We value that Hazaar has built a vibrant community that’s redefining the way people approach fashion, making conscious consumption accessible to the next generation of consumers. By fostering awareness and promoting sustainability, Hazaar is not only inspiring mindful choices but also creating a movement where style and responsibility coexist. This partnership represents a shared commitment to shaping a more sustainable future for fashion, where every purchase is thoughtful and every item finds a home.”