What’s Next for Microgaming in 2022
Change is inevitable, and Microgaming is at the peak of its most significant changes yet for this decade. The company’s CEO will be stepping down at the end of 2021. For 17 years, John Coleman has spearheaded Microgaming’s executive roles. The man who started as a chief financial officer was later promoted to head the company, 14 years after diligently serving in that position.
Over the years, Coleman has helped the company attain its current status among iGaming giants thanks to his outstanding leadership. The status of the iGaming giant as we know it is courtesy of the outstepping CEO. Its high-end games, attractive graphics, and exciting gameplays are a big part of the reason why online gamblers turn to casinos that offer Microgaming games.
How it All Began
Coleman introduced the era of 3D slots to the company, with The Great Galaxy Grab, Stunt Pilot, The Lucky Eggsplorer, and Mayan Princess being some of the first releases under his leadership. During his tenure as CEO, the team increased in number, and creative, groundbreaking ideas sprung from his members. Consequently, they crafted top-notch games like the recently launched Hyper Star slot, which is among the best RTP slots the company has produced. The game boasts a return to player rate of 96.05%, which is not too far from the highest, which stands at 96.95%.
The Replacement
Taking the mantle from him is his long-time friend and colleague, Andrew Clucas. Having served in the organization for the same duration as his predecessor, Andrew is already familiar with the company’s needs and will provide a smooth transition when he takes over.
Ahead of his induction as CEO, the company has announced expected release dates of their most recent productions, and we expect to see new sets in online casinos as early as January 2022. We hope to see new changes under his guidance at the beginning of the year. Gamblers are keen to see the direction that online gaming will take, especially virtual reality slots.
As a way of enforcing fair gambling and responsible online gaming, Microgaming has partnered with gambling organizations to extend their support to this cause throughout 2021. And while we hope that they take up the same spirit into the New Year, we wait to see what the incoming leader has in store for the company and what new additions the internet gaming fraternity will gain from his authority
Even More Change
Earlier this year, the marketing team also experienced a little rattling. The old markets director stepped down to pave the way for fresh blood in the shape of Julie Allison. Her strategic mission is to provide a new direction to the company’s marketing strategy. Bold moves to further expand the iGaming giant’s grip in the internet gaming realm are her priority.
And while her focus is on attracting new markets, she’s also looking into sustaining existing ones to ensure Microgaming stays at the top of the internet gaming’s ladder. With 10 years of working experience at the gaming company and 7 as an e-commerce marketer, Allison is set to bring in new strategies to skyrocket the organization to even greater heights.
While We Wait
Even as we anticipate the upcoming changes to the company’s strategies, the outgoing team has a few releases that will keep you entertained as you wait for the incoming team to take up their new roles. Cat clans, Amazing Link Riches, Arctic Enchantress, Plenty of Presents, Links of Ra, Book of Mrs. Claus, and Empire Shields are some of the new Microgaming slots you will enjoy this December.
While most of these games are original Microgaming productions, others are a collaboration between the corporation and other credible studios worldwide.
