Sytner Group’s Rolls-Royce Motor Cars dealerships bounce back with record sales in 2021
In 2021, Rolls-Royce Motor Cars saw its highest ever sales results in its 117-year history and, in Sytner Group’s dealerships this is no different with its market share rising to 44%.
Since 2019, Sytner Group’s business has grown by 5% of the overall UK volume rising from 39% to 44% in 2021.
In the height of the pandemic in 2020, factories closed and limited operations were running for a significant period which, in turn, caused global volumes to drop. This was mirrored in the UK market, seeing a reduction compared to the same period in 2019.
Sytner Group’s Rolls-Royce Motor Cars dealership in Manchester slightly increased their share to 22% in 2022 but, still saw a unit reduction. The Sunningdale dealership only dropped one unit on 2020, which was a record year, this saw their market share spike to record highs of 28%.
Coming into 2021, the whole UK market saw a bounce back with renewed strength in demand, bringing retail volume back up, and eventually capped due to production capacity. Sytner Group saw another strong performance with both businesses increasing volume on 2020 and Sunningdale seeing volume growth on 2019.
Mark Taylor, Specialist Division Sales Manager at Sytner Group, said: “A 44% market share in 2021 is a fantastic position for Sytner Group to be in considering every UK dealer went over its full year business targets.
“We’re very proud of our colleague’s efforts over the past three years and would like to thank them for all of their hard work and great customer service that they’re consistently giving.”
In terms of provenance, pre-owned, and Sytner Group’s share of the UK total volume was 46% for the year, split into 28% Sunningdale and 17% Manchester.
| UK volume and shares of Rolls-Royce Motor Cars | |||
| Year | Manchester dealership market share | Sunningdale dealership market share | Sytner Group total market share |
| 2021 | 21% | 23% | 44% |
| 2020 | 22% | 28% | 50% |
| 2019 | 21% | 17% | 39% |
Both Sunningdale and Manchester went over and above targets for 2021 and it goes without saying that Sunningdale reached dizzy highs in 2021 becoming the first UK dealer to reach 100 Provenance sales.
All Rolls-Royce models performed extremely strongly. Growth has been driven principally by the exciting addition of the new Ghost to the Rolls-Royce family, with demand surging further, following the launch of the exciting Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the marque’s flagship model, Phantom, has ensured order books are full well into the third quarter of 2022.
Rolls-Royce also announced it will be introducing its first its first all-electric car, Spectre, during 2021. The extraordinary undertaking of bringing Spectre to market by the fourth quarter of 2023 has now begun, and the most punishing testing protocol ever conceived for a Rolls‑Royce is underway. This 2.5‑million-kilometre journey, which extends to all four corners of the world, will simulate more than 400 years of use for a Rolls‑Royce.
To find out more about Rolls-Royce Motor Cars or to find your next car, visit the website.
