Top Digital Agency Extends ‘Firepower’ and Rebrands as SQLI  

• UK’s Redbox Digital rebrands to SQLI Digital Experience 
• Rebrand follows the firm’s acquisition by SQLI Group, one of the biggest digital forces in Europe with offices in 13 countries to extend its ‘firepower’

The UK digital solution provider behind the online transformation of classic British brands like Fortnum & Mason, Hamleys and Tesco Mobile has rebranded as SQLI Digital Experience.http://Https://wwwh.sqli.com/int-en 

Redbox Digital which saw demand for its services soar by 90 per cent in 2021, is the latest agency to rebrand under the SQLI Group umbrella, creating one of the largest digital forces in Europe with offices in 13 countries, collectively responsible for the online performance of key major global brands.  

London-based SQLI Digital Experience specialises in providing end-to-end digital consultancy, design and technology with ongoing expert support. It joined the France-based SQLI Group two years ago and has created commerce experiences for Seasalt, Church & Dwight, Nespresso, Daylesford, Sephora and OKA. It completed the rebranding process last month, which will see its original management team and core structure remain unchanged. 

SQLI UK CEO, Jonty Sutton, founded Redbox Digital in 2004. He said: “Redbox has built a reputation for exceptional design and technical know-how, which has seen us create extraordinary digital solutions for some of the world’s top brands such as Nespresso, Sephora, Tesco Mobile, Fortnum & Mason, Seasalt and Hamleys. 

“Now, as SQLI, we can offer more firepower and market penetration, combined with a broader suite of skills and services, to provide an even more-rounded customer experience for our clients. We consider the deal as complementary rather than conflicting, both geographically and from a skillset perspective. 

“This latest step isn’t simply a branding exercise. We believe that creating a unified omnichannel approach is the key to engagement and that vision begins by presenting the group agencies to the market as a single, united brand, as opposed to a collection of brands operating in the same markets.” 

Over 18 years, Redbox has grown to become one of the top global Adobe partners, with Platinum Solution Partner status in the UK and Middle East.  

The SQLI Group, was founded in 1990, and has a strong reputation across Europe – and an impressive client list to match. Customers include Airbus Group, Carlsberg, LVMH, Nestlé, Miele, L’Oréal and Adidas. It has already acquired and rebranded several large agencies in mainland Europe including Amsterdam-based Osudio and Star Republic in Gothenberg, Sweden.   

SQLI service centres in Morocco and Mauritius offer everything from 24/7 support and consulting, to design, rollout and optimisation – in Arabic, English and French. Two sites in Morocco, alone, employ 750 technologists, providing a large-scale support option, allowing teams of up to 200 to work for a customer at one time.