Treat YO!self to a Japanese inspired dinner from the freezer with YO!’s exclusive new range at Iceland
- Re-create your favourite restaurant dishes at home with YO!’s new range exclusively at Iceland and The Food Warehouse
- 14 of your favourite YO! dishes now available in-store and online
- Prices range from £2.50 – £5.00
Japanese restaurant YO! has partnered with Iceland and The Food Warehouse to launch an exclusive range of take home treats perfect for a ‘fakeaway’ night in. Arriving in stores just in time for summer at-home gatherings, families and friends can create a Japanese banquet featuring 14 popular YO! dishes such as Tempura Prawns, Teriyaki Chicken and Mochi Ice Cream, with prices ranging from just £2.50 – £5.00.
All of the products are frozen, making it easier than ever to mix and match Japanese favourites, whatever the occasion. From Katsu Curry and Bao Buns served with a cold beer while watching the football, to some quick and easy popular post-barbeque pudding of Mochi Ice Cream, requiring just a few minutes out of the freezer before eating, there’s endless possibilities.
Shown above is the delicious Bang Bang CauliflowerWe’ve rounded up some of the most popular dishes chosen by Iceland customers so far – what will you try first?
Katsu Curry Bao Buns
A play on the Japanese classic, and one of YO!’s most beloved dishes, the Katsu Curry Bao Bun kit includes 6 crispy chicken goujons, juicy bao buns and a sachet of YO!’s aromatic Katsu sauce, all for just £5.00.
The Iceland and The Food Warehouse Bao Bun range also comes in other flavours, including BBQ Chicken and Crispy Prawn.
Teriyaki Fried Chicken
Smothered in a sticky soy glaze, these deliciously crispy Teriyaki Fried Chicken pieces are the perfect bite-sized treat to kickstart a cosy night in front of the TV. Grab a pack in Iceland today for just £4.00.
Tempura Prawns
Another YO! classic, the Tempura Prawns don’t disappoint, offering extra-large king prawns in a light and crispy tempura batter. For just £3.50 a pack, make sure you add them to your shopping basket!
Mochi Ice Cream
As temperatures rise and we start to enjoy the warmer weather, what better way to get that summer feeling than with the YO! Mochi, the perfect treat for your summer picnic spread. Exclusively at Iceland, a six-pack of mango and passion fruit sorbet wrapped in soft rice dough is just £5.00.
—
About Iceland
Iceland is recognised as the UK’s leader in frozen food and operates over 950 stores across the country, together with a multi-award-winning online shopping service. It prides itself on being a convenient and friendly place to do the family’s weekly shop, as well as meet everyone’s daily top-up shopping needs for fresh, chilled, frozen food and groceries. For more than 20 years Iceland has also offered a unique, free home delivery service for in-store purchases.
Iceland has won multiple awards for the quality of its food and service. Recent honours including being named Best Online Retailer and Best Frozen Food Retailer at the Retail Industry Awards 2018, Community Retailer of the Year at the Retail Week Awards 2018, Online Retailer of the Year at the IGD Awards 2017, and Online Supermarket of the Year at the Grocer Gold Awards 2017. Iceland’s online shopping service was also named the UK’s best in the 2016, 2017 and 2018 Which? supermarket surveys. Iceland has ranked as one of the UK’s Best Big Companies to Work For in each of the last 12 years, and was number one in both 2012 and 2014. Iceland was also named best UK supermarket for customer service in the 2018 and 2019 UK Customer Satisfaction Index.
Since 1970, Iceland has been proudly demonstrating to shoppers just how the Power of Frozen can deliver an extensive choice of high quality, great-tasting food from fine sources around the world at great value prices, while naturally generating low levels of food waste.
Research conducted by Manchester Metropolitan University suggested that switching to frozen food can reduce household food bills by as much as £1500 a year.
Always committed to doing the right thing for customers, communities and the environment, Iceland was a pioneer in removing artificial colours, flavours and nonessential preservatives from its own label food in the 1980s, and in banning genetically modified ingredients in the 1990s. In 2018 it committed to becoming the first major retailer, globally, to eliminate plastic packaging from all of its own label products by the end of 2023, and to remove palm oil as an ingredient from its own label range by the end of 2018.
About The Food Warehouse
Founded in 2014, The Food Warehouse now has over 150 stores across Britain. They are all large format stores, with a car park, providing the value and convenience of a wholesale store without the hassle of membership.
The Food Warehouse is opening new stores up and down the country in retail parks and larger shopping districts. Each store is given a high-quality warehouse style fit out and covers between 10,000 and 25,000 sq. ft. of retail space.
The Food Warehouse offers great value, family-favourite products across frozen, chilled, fresh, branded grocery and homeware lines. With big deals, big choice and big packs across many big brands, customers can make great savings with bulk deals where savings are passed directly onto shoppers.
The Food Warehouse also has several exclusive partnerships with brands including TGI Fridays, Slimming World, Barratt, Harry Ramsden’s and Greggs.
The Food Warehouse is part of the Iceland Foods Group.
About YO!
Founded in 1997, YO! (formerly YO! Sushi) was the first to bring to the UK the concept of a Japanese ‘kaiten’ sushi bar that delivered food via a conveyor belt. Today, YO! has over 80 sites across the globe in the UK, Australia, Europe and the Middle East.
YO! is part of The Snowfox Group, the leading international, multi-channel Japanese food business. The Group brings together and drives sustainable growth across four outstanding brands – Snowfox, Bento, YO!, and Taiko – serving a large and growing international customer base.
Selling 60m trays of sushi a year, Snowfox takes leading positions in attractive and growing Japanese food markets: #1 in UK, #1 in Canada, #2 in USA. The Group reaches customers across routes to market, with over 1,900 kiosks, 3,700 pre-packaged locations, and 50 restaurants. It has strong relationships with more than 40 blue-chip retailers, underpinned by the Group’s scale, expertise and operational strength. The company is growing at twice the rate of the broader fast-growing Japanese food market.
In the UK, YO! now operates 100 YO! kiosks in Tesco and 100 Panku Kiosks in Asda offering freshly made food which can be enjoyed on the spot or later at home. YO! Food-to-Go pre-packaged sushi is available in Tesco, Sainsbury’s, Co-op stores, WH Smith and David Lloyd Leisure Clubs. YO! also has a range of branded sauces and ready meals available in supermarkets.
