IDM business set to transform investment decision making

IMPACT Data Metrics, the fast-growing AI-driven technology firm, is set to launch a new product which it believes can revolutionise the way investment decisions are made across the public and private sectors.

Designed for local authorities, local enterprise partnerships (LEPs) investors in the knowledge economy and real estate and regeneration professionals, the new product combines Impact Data Metrics’ unique database company operating premises, including both registered and non registered-businesses (such as sole traders), with a user-friendly interface.

In the run-up to the launch this month the company has demonstrated IDM Business to the market place at international real estate conference MIPIM and at UK REiiF in Leeds, generating significant interest.

Chief Executive Neil Murray says: “Business is the DNA of a city, town or region’s economy – all aspects of that economy are fundamentally driven by the make-up of the business base. Until now, it’s not been possible to truly understand the UK’s operating business base in detail, at the local level. IDM Business delivers this to the market for the first time.
“If you’re a local authority it enables informed policy making. If you are a property developer it informs, ‘buy’, ‘sell’ and ‘hold’ decisions on assets.

“If you’re a planner, then it informs decision making about the built environment and what buildings should be built where, to support the business base. If you’re involved in innovation, it enables you to explore clusters around particular sectors, technologies and capabilities. Similarly if you’re in education, then it drives the local skills agenda.”

Business Development Director Paul Gussar, adds: “Interest has been incredible – the product is a leap forward from the current state of the art in data-led business intelligence products for this market place.
“At the launch on July 20 we are delighted to welcome senior officers from Ealing Council’s Place directorate, who will be discussing how IDM Business will support them in delivering their economic growth strategies moving forward.”

The event is taking place at 1 Wimpole Street, London, W1G 0AE.