Squeezy cheese donates six-figure sum to regional charities

Primula Cheese, which donates all its profits to good causes, has given £341,000 through Kavli Trust to help support people feeling the impact of the cost-of-living crisis.

As the squeezy cheese brand is owned by the Kavli Trust, a charitable foundation, all profits from the sale of Primula products are shared with charities and good causes in the UK and around the world. The donation follows the rise in the number of consumers being impacted by the cost-of-living crisis as the brand continues to fund communities most in need and who may be feeling the biggest pinch.

With research* suggesting that more consumers are now favouring brands who seem to be giving a larger share of their profits to charities, Primula believes it’s more important than ever for retailers to back brands who are doing their bit to support local communities. Giving profits away to good causes is not new to Primula however, who have been doing it for the last 60 years.

Commenting on the recent donations, Gareth Watson, Brand Communications Manager at Primula Cheese, said: “This year has seen Primula launch new flavours to the market to engage new and existing customers, but we have also continued to donate all profits to good causes, which is something we’ve been doing for the last 60 years.

“Sharing is at the heart of everything we do here at Primula, and we focus on donating our profits to charities who are truly helping to make a difference.

“As part of the broader food industry, we have a responsibility and a potential to contribute to solutions that support responsible consumption and production of food.” These are central pillars to Primula’s success, longevity and continued growth. An approach supported by a unique business mission of sustainably sharing all profits generated by the group’s operation with good causes through its owner the Kavli Trust.

In 2021 £7.8 million was awarded to communities and good causes by Primula’s owner, Kavli Trust, through the sale of its products. Kavli Trust is the sole owner of the Kavli Group, which employs 840 people in four countries and has contributed a total of £62.7 million to good causes around the world since 2012.