Manchester brewer, Hip Pop, partners with IMBC 22 to showcase non-alcoholic alternatives
Award-winning kombucha brand, Hip Pop, will be partnering with the Independent Manchester Beer Convention for their 2022 festival.
At an event that celebrates all things beer, Hip Pop’s inclusion as an exhibitor is monumental in showcasing the growth of the no and low alcohol sector, particularly with an increasing number of people opting for alternatives.
Locally known as IndyMan Beer Con, the event will run between Thursday 29th September and Sunday 2nd October. Located in the city’s prestigious Victoria Baths, attendees will have the opportunity to sample and purchase Hip Pop’s range of functional beverages.
Here, the brand will also be showcasing their Original kombucha, a specially brewed Apple Pie kombucha, and the latest addition to their recently launched Living Soda range, Peach and Mango.
To mark the occasion, Hip Pop have also created exclusive cocktails, specially crafted for their collaboration with IndyMan. These include: White Wine & Elderflower kombucha blend, Dark and Stormy slushie cocktail with Ginger and Yuzu, and Margarita slushie with Strawberry and Pineapple.
Kenny Goodman, co-founder of Hip Pop, said: “We are incredibly excited to be apart of the Indy Man Beer Con, it’s an exciting festival that really brings Manchester to life.
“We love learning about different beverages on the market, their brewing processes, flavour combinations, and much more. It’s also a great year to showcase no or low alcohol alternatives, meet new people, and taste new beers.”
IndyMan is one of many events Hip Pop has attended during 2022, including Lunch! at London’s ExCel arena earlier this month, where the brand exhibited their expanding range of products.
Originally launched in 2019 as ‘Booch & Brew’ by friends Emma Thackery and Kenny Goodman, Hip Pop has experienced rapid growth and success throughout the past three years, securing listings with popular northern supermarket, Booths, and London’s leading department store, Harrods.
The brand has received a number of industry accolades, including two stars at the Great Taste Awards, and earlier this month, was awarded ‘Independent Drinks Producer of the Year’ at the Manchester Food and Drink Festival.
For more information, visit: www.drinkhippop.com
