The industry that is using social media to boost engagement

A huge proportion of industries have taken to the online medium to help boost their businesses. As a result of this, all these industries have seen a huge increase in popularity over the past decade or so.

All these industries are not just creating websites however, they are using one of the most powerful marketing tools to boost their online presence, social media.

Social media apps are projected to have an exponential increase in market value over the next decade or so. Platforms like Twitter and  Facebook are now household names but they are not just used by individuals.

One of the most prominent industries that are using this digital marketing technique to not only grow their platform but improve it, is the iGaming industry.

In the UK it is estimated that nearly 50% of people gamble every month, the constant development and improvement in online gambling will see that number increase over the coming years.

Here are two of the most common ways a gambling site will do this:

1. Sharing original content

Online casinos have a wide array of different games available to suit the needs of individual customers. You can play new slot games or classic games on any one of the top slot sites in the UK.

A lot of gambling sites have adapted and upgraded by now producing their original content.

You now have the option of a blog section on many websites, these can be useful if you’re betting on sports and looking for some advice.

Experts are brought in to give their predictions and help readers understand and consider outcomes before they bet. This can establish trust between the company and the customer, given that you are trying to educate them so that they can make the best possible decision.

You could also create video or audio content which is a lot more suitable to the social media format and the users. Video content can amass a large number of views in a very short time frame, getting eyes on your company is the aim of the game and this is one of the most effective ways.

By sharing these links on social media with interested individuals, they can then increase traffic to their website.

A prime example of the effectiveness of this strategy is the cookie company Oreo and their viral tweet during the Super Bowl in 2013.

Having your company’s advert play for a viewership of over 100 million people can lead to your brand skyrocketing in popularity but it comes at a very heavy cost, 3.8 million to be exact. But Oreo did not pay for an ad spot, so how did they benefit from the Super Bowl?

By capitalising on a power outage in the stadium with a very quick and witty tweet.

“Power out? No problem. You can still dunk in the dark.”

Thanks to some quick thinking, the tweet subsequently went viral and stole the spotlight from traditional tv marketing campaigns.
This is one of the first examples of how the power of social media can be utilised for the benefit of your business.

2. Customer service

Social media is not just a way to attract new customers but also to make sure your current ones are happy. By developing an efficient line of communication gambling sites can answer any worries or concerns as soon as the issue arises.

Traditional methods of customer service are becoming outdated like going through a company’s website or calling a customer representative and ‘patiently’ waiting on hold for an answer. There are two obvious reasons why these traditional methods are becoming outdated.

• Barriers to entry

Although it may not seem like much, for the average person having to navigate from one website to another can prevent them from following through with the task.

• Speed

An average person’s attention span is deemed to be 8 seconds. So if you’re hoping someone will navigate to a company website and fill out a form or stay on hold on their phone, you will be disappointed.

Having the ability to chat with a support team on your most frequented platform within seconds of enquiring, has completely changed the customer service industry for the better.

There are whole teams of people hired with the sole purpose of making sure you have the best possible experience with their site and that all your questions are answered in no time.

This will also allow you to improve brand awareness by personalising the interactions you have with each customer.

One of the best and worst things about social media, depending on how you look at it, is that everything you post will exist forever. Now you can go back and delete posts but everything gets documented, especially if you are a big business with lots of followers.

This gives companies the opportunity to show their customer that they care.

Not all enquiries will come through DM’s, you may be the recipient of a lot of quoted tweets which are in full view of the world. Being compassionate and understanding of people’s concerns will lead to a better and more loyal userbase.

Many businesses from a host of different industries use these platforms as a way to establish their brand and increase their user base. Social media is a very powerful tool, not just for individuals but society as a whole.

There is a reason why it has increased so much in popularity over the past decade and it will continue to grow.