How to differentiate your business with an App

No matter what kind of business you have, you need to consider developing an app. It is, however, difficult to differentiate one’s business with an app, as all businesses try their best to develop innovative apps that can help their clients and simplify several business processes. For an app to reach full potential and be beneficial to your business, there are certain elements which the app must contain and specific demands that must be met.

Below, we have listed some of these elements and specific demands, which the app must meet. Implementing some of the below-mentioned advice will increase your chances of developing a successful business app. In the end, if you aim and shoot correctly, you might even be able to differentiate your business through the app!

Technological workflow

Before you can be creative with an app, you have to make sure that the app is functioning optimally. Some businesses have deprioritised this important step when developing an app, which will have consequences. You might have all kinds of creative and cool ideas for the app. Yet, if the app has issues moving from one page to another, your creative design falls to the ground.

Proper and thorough technological background-work should also provide you with a fast app-product, which is essential when handling clients. Nowadays, we are all used to technology moving so fast, and if some technological products do not live up to these high-speed expectations, the product will not manage well amongst us. Photobox has an app which undoubtedly lives up to the technical demands. Get it on Google Play.

Innovative thinking

How will you make sure that your app – and thereby also your business – stands out amongst clients? That is one of the real challenges of developing an app. Especially if you are trying to differentiate your business with an app! Think outside of the box. Invite your team and brainstorm! Several brains think more innovative than one alone.

Design

It is not enough to simply think outside the box. The design of the app tells something about your business. What would you like to signal? It is important to make research on contemporary tech design, and it is important to match an app to new societal design-tendencies.

Usability and ease of use

When designing and creating an app for your business, it is important to think of usability. Many different aspects should come to mind when dealing with usability, and two of the most important points are listed and explained below.

Target audience

First, you must do market research and discover who exactly the target audience is. Even though your target audience is already determined for the entire business, it is not a matter of course that the entire target audience will be using the app. Therefore, more research needs to be conducted.

Intuitive navigation

When you know who the target audience to the app is, you need to consider intuitive navigation. This is not possible before you know about the target audience, as intuitive navigation is based on the specific target group. What is intuitive for a 55 year old woman might be completely different from what an 18 year old man finds intuitive.

Netflix and Amazon are both large companies that have successfully differentiated their business with the use of apps. Their reason for success is said to be largely because of the apps’ ease of use, and how that matches the target audience.