An independent eyecare brand which has created 15 new jobs has opened its doors with a commitment to serve the community with a new and unique service.

EyeCare Merry Hill was launched by Dudley Deputy Mayor Pete Lee and Directors say “it’s the first of its kind in a major shopping outlet throughout the West Midlands”.

Around 100 people attended the launch which also featured tours of the new premises.

Director Gobind Dubb said: “We would like to thank everyone who came along to our launch and for the interest in our new services which has been overwhelmingly positive.”

The convenient location of Merry Hill and the easy manoeuvrability inside the spacious practice allows the surrounding community access to a excelled level of care through innovation and patient centred care.

“The new practice includes eight consultation rooms, refreshments bar and easy to access dispensing stations allowing patients to experience the best in class eyecare.

“Having experienced the level of care, choice and service in major opticians chains, we want to make sure our patients and customers experience the very best.

“We pledge to provide the best eye care journey available. Our expert Optometrists and amazing team will be on hand to help and are very much committed to being an independent, neighbourhood eyecare provider.

“We include comprehensive tests for children as part of a general consultation and these are free until the age of 16. Our technology allows us to manage a growing condition of Myopia in the general population and help with slowing its progression.

“This is one of a number of unique services we can offer to put our patients first. As Gobind is a Qualified Independent Prescriber, this makes a real difference as our service is much quicker and more tailored than having to make a doctor’s appointment or get stuck in a lengthier process at a chain of opticians. This also means we can also offer a lot more choice frames and other products across various ranges rather than being limited to one chain’s suppliers.

“We also have a dedicated on-site call centre so that we can support our customers in offering unrivalled service.

“We have the largest collection of children’s frames in the region and more than 300 options for sunglasses, with or without a prescription.

“Our frames can suit every budget starting at just £59 alongside the collections from designer brands such as Oakley, David Beckham, Prada and many more.

The new store’s opening comes five years after Raven first met Gobind, at the time they were still studying. Raven opted to pursue a career in entrepreneurship and joined forces with Gobind’s s vast qualifications in optics-related Medical Retina and Glaucoma.

Jonathan Poole, Centre Manager at Merry Hill, added: “It’s fantastic to see two local entrepreneurs choose Merry Hill as the launchpad for their first practice, joining an ever-growing range of new openings at the centre. EyeCare Merry Hill brings something that we’ve never had before at the centre, best in class eye care couple with high quality eyewear, born from over a decade of industry experience.

“The new practice will offer our visitors unrivalled choice and convenience for all their needs – whether that’s quick and reliable eyecare services, quality glasses for everyday wear, or stylish sunglasses for holidays abroad.”

EyeCare Merry Hill is currently offering £10 eye tests for adults and free eye tests for children.

For more information see: https://eyecaremerryhill.com/ or call 01384 8822211.