Shipley publish 20th anniversary edition of their business growth best practice model (BG3) – ‘ready for AI, but it’s still all about people’
Shipley, specialists in helping clients grow their business by winning more, larger competitive contracts, today published the 3rd edition of their best practice model.
The Capability Maturity Model for Business Growth, version 3 (BG3 for short), incorporates guidance on the application of generative AI to business growth and findings from a recent Shipley global research study on people practices – both with implications for senior leadership.
The simplicity of the model’s five by five matrix presentation belies the more than two decades of consulting experience and research studies that underpin it.
The five columns in the matrix represent the capability categories which organisations need to master in order to grow – these are:
- Working with customers
- Providing leadership and direction
- Developing people
- Having effective processes
- Making sure the business has a supporting information infrastructure
The five rows then set out increasingly sophisticated (or mature) business growth practices, from the chaotic hero cultures at level 1, to the optimising approaches at level 5.
Findings from Shipley’s 2023 global research study on recruitment, retention and realising full employee potential have been reflected in updates to the developing people category.
BG3 also includes current and predicted use-cases for generative AI, from drafting proposal content, to supporting decision-making, developing competitive strategies, and in simulating likely customer evaluation scores. BG3 also includes a refresh of the whole model based on a decade of application experience.
Paul Deighton, Shipley board member and BG3 author, commented
“BG3 has been designed to simplify the overwhelmingly inter-connected, many-moving-parts complexity of business growth so that priority improvements and investments are clear and actionable to senior executives”.
“We have to be ready for AI, but it’s still all about people.”
“Our clients are trying to win major business in the most competitive and complex environments. Our mission in Shipley is to help them succeed – BG3 is our latest contribution in achieving that goal”.
Book link:
https://www.shipleywins.co.uk/product/capability-model-for-business-growth/
Shipley’s 2023 global research study on recruitment, retention and realising full employee potential:
