Cherish integrates influencer strategy with media relations

Independent communications agency, Cherish PR today introduces Loud, a new dedicated social media and influencer team working with fast-growth brands and startups. Loud will work with clients to create smart social and influencer strategies that integrate with media relations.

Formerly part of 1000Heads, Loud joined Cherish’s service portfolio in 2019 bringing clients including eBay for Charity and Elanco. Headed by Director, Danielle Carter, Loud will offer paid and organic social campaigns, content planning and creation, community management, reach and engagement as well as influencer whitelisting and commercial partnerships.

The social media and influencer services will complement Cherish’s existing offering of communications consultancy, media relations, partnerships, events and community to some of the world’s most innovative brands.

Cherish PR’s Founder and Managing Director, Rebecca Oatley, comments: “Our vision is to be known and recommended by the world’s most exciting and disruptive brands and businesses and they increasingly demand an integrated approach to social, influencer and media relations. They want a senior team they can trust to build their reputation across all digital channels and having the expertise and connections of the Loud team will drive this opportunity forward significantly.”

Loud Director, Danielle Carter agrees: “PR is no longer just about telling brand stories; it’s about driving audiences to recreate them, giving stories a social momentum and breathing life into PR campaigns. We have been doing great work for some time but now we are truly excited to bring our skills to the Cherish client portfolio.”