Category Archives: Data & Analytics

Data & Analytics, News, Tech

A new report reveals that data-driven companies are vital in driving UK economic growth.

UK-based data-driven companies (DDCs) generated an estimated £343 billion in annual turnover (6% of total UK turnover), contributing  £84.9 billion in GVA to the UK economy through their total employment in 2023.

The findings are based on detailed research and analysis by the Government’s Department for Science, Innovation and Technology (DSIT) using market data supplied by leading scale-up data company, The Data City. The study set out to define and estimate the scale and distribution of data-driven UK companies.

The study outcomes are expected to support targeted policies on increasing data activity to stimulate the UK economy further. The data findings also aim to answer the ‘value of data’ question by estimating the economic contribution of data-driven companies to the UK.

 

Specialised and diverse DDCs provide services encompassing data infrastructure like cooling, storage, hardware, and software. Diverse DDCs offer energy management services, maintaining smart grids, producing smart meters, and monitoring energy consumption using AI and IoT. Despite heavy data utilisation, these companies’ registered SIC codes range from engineering to telecom services.

Diverse DDCs often offer agency market services with embedded data use and analytics, including public communications, advertising, or call centre services. Dufrain, Actian and Beyond are just a few examples of growing, innovative DDCs.

Over 80% of the £343 billion turnover achieved by UK DDCs, is generated by large DDCs inside the London, South East and East of England regions.

 

The findings of the research and analysis of the UK data-driven market also reveal that there are 9,600 active, VAT-registered DDCs in the UK, of which 5,500 offer specialised data infrastructure or software development services and 4,100 offer more diverse data consultancy or management services.

The DSIT study shows that DDCs are more likely to be based inside the London, South East and East of England regions than outside it, with an average of 5 in every 1,000 businesses in these regions being a data-driven related company.

 

The £84.9 billion (3.8%) contribution DDCs add in GVA to the UK economy through their total employment is more than double the GVA contribution of the telecoms sector (1.5%) but smaller than that of all digital sectors (7.2%).

The report also highlights that as a rapidly growing sector, DDCs employed 1.5 million people (5% of total UK employees) in all types of roles in 2023, similar to the digital sector, which had 1.9 million filled jobs in 2022.

 

Large DDCs are bigger employers than large businesses in general, with 90% of DDC employees working for large companies compared to 56% of total UK employees.

The Data City’s platform, which generated all the required data collated and analysed by DSIT to produce the final report, provides real-time company data on emerging economic sectors. It uses AI technology to gather data from various sources, including open data sets and company financials. The platform is designed to help users make discoveries quickly and easily.

 

Its successful UK platform already comprises a database, of over 5.3 million UK companies and 350 real-time industrial classifications (RTICS). Researchers, policymakers, and investors use it to access real-time data on dynamic sectors and the companies operating within them. In addition to working with DSIT, The Data City works with global businesses, including Lloyds Banking Group and The Royal Academy of Engineering.

 

Alex Craven, CEO of The Data City, said: “By adding almost £85 billion in GVA through their total employment, DDCs are an increasingly vital part of the UK economy. Present in nearly all sectors of the economy and overlapping with AI and cyber security, the influence of DDCs as an emerging sector is evident and growing.

“DSIT’s study findings are highly relevant for formulating policies which aim to target data-driven companies, as they are more likely to be affected and adopt data policies. Although we’ve successfully identified the DDC landscape, their economic contribution, and which sectors of the UK economy are data-driven, more research will be required to understand further how much investment these companies contribute towards data.”

Business Advice, Data & Analytics

5 Marketing Metrics Every Ecommerce Store Should Be Aware Of

For any ecommerce business, understanding your store’s metrics is an effective way to gauge performance, make informed changes, and improve engagement over time.

But which metrics should you be monitoring? And how?

In this piece, we’ll outline 5 of the most important metrics for ecommerce website owners to be aware of. This is based on our extensive experience with ecommerce SEO.

1. Conversion Rate

What it is: conversion rate is the ratio between the number of people who visit your site, and the number who perform a particular action. In the context of ecommerce this is likely to be making a purchase, signing up to receive updates, or some other commercially-oriented action.

Why it matters: this metric is directly tied to revenue and gives good insights into visibility and the effectiveness of your marketing efforts. 

How to track it: you need to know how many visitors your site is getting and how many are completing the desired action(s). Google Analytics offers sophisticated goal tracking, and is our recommended tool for tracking ecommerce conversion rates.

2. Average Order Value (AOV)

What it is: this is the average amount spent by customers on your website per transaction. To calculate it, divide total revenue by the number of orders taken over a specific period.

Why it matters: this metric helps in understanding customer purchasing behaviour and can guide strategies to upsell, cross-sell, or optimise pricing.

How to track it: you can calculate AOV using ecommerce analytics tools. Monitoring AOV over time and by product category lets you find opportunities to increase it.

3. Customer Lifetime Value (CLV)

What it is: this is the total revenue you can expect from a customer throughout their relationship with your business. It accounts for their purchase frequency, their average order value, and their customer lifespan.

Why it matters: this metric helps you understand the long-term value of your customers and the ROI from your marketing efforts.

How to track it: use customer purchase data from your ecommerce platform or CRM. Segment them out by lifetime value to tailor your marketing strategies: you could offer loyalty programs or personalised incentives to high-value customers, for example.

4. Cart Abandonment Rate

What it is: this is the percentage of potential customers who leave your site with items still in their cart. To calculate it, divide the number of completed purchases by the number of carts created and subtract the result from 100%.

Why it matters: high abandonment can highlight issues with your store’s checkout process, or other factors like unexpected costs or lack of trust. Reducing cart abandonment can significantly boost conversion rates and revenue.

How to track it: use tools like Google Analytics or your ecommerce platform’s built-in analytics, then use these insights to identify drop-off points. Depending on behaviour, consider testing changes like simplified checkout, clear shipping information, and trust badges to reduce abandonment.

5. Traffic Sources 

What it is: the sources of your website traffic: a simple but very insightful source of data.

Why it matters: understanding whether traffic is coming from organic search, paid ads, social media, direct visits, or other sources lets you optimise marketing spend to focus on channels that drive the most value. 

How to track it: again, Google Analytics is a good tool for this. It has the option to break down traffic by source and analyse the conversion rates for each. 

Making Informed Ecommerce Decisions

Running an ecommerce store is tricky business, as you’re probably already aware. Building sophisticated data streams and using them to evaluate your strategy and make ongoing changes paves the way for success.

AI, Data & Analytics, News

Unlock Hidden Relationships in Your Data with SCOTi’s new Graph Creator Function

Edinburgh, July 29th 2024. At the request of ex government minsters, smartR AI has developed SCOTi Graph Creator, the latest addition to the SCOTi® AI suite. Graph Creator allows organizations to trace complex relationships in unstructured data and transform those relationships into actionable insights, while maintaining control over sensitive information.

The SCOTi Graph Creator stores information into graph databases, like Neo4j.  To ensure complete privacy, the whole system can be run locally and securely on-prem. Once SCOTi has extracted the relationships, SCOTi Data Analyst can answer plain English questions about the data.  Addition benefits include:

  • Fort Knox for your data: SCOTi is built with privacy and security at its core; sensitive business information remains protected.
  • Relationship genius: SCOTi dives deep into data chaos, surfacing hidden connections. It weaves a private web of insights, bringing your world into sharper focus, creating a robust foundation for building complex graphs within an organization’s graph database.
  • Simplified data analysis: With SCOTi, users ask plain English questions to analyze their graph and get answers in seconds, making it easy to search for the valuable insights hidden within their data, anyone can do it.
  • Boost Productivity Across Departments: Graph Creator’s versatile applications can enhance efficiency and spark innovation throughout an organization. Everyone in a team becomes a data expert.
  • Seamless Integration: As part of the SCOTi® AI suite, Graph Creator works with existing features like Super Search, Data Hoover, Data Analyst, and Report Writer, amplifying the value of the current tools.

Applications of SCOTi Graph Creator are infinite. It is ideal for those trying to keep track of several complex elements, like mapping patent landscapes for targeted innovations, or visualizing citation networks in academic literature. It also works wonders in uncovering hidden patterns, such as complex financial transaction patterns, which can enable the discovery of fraud networks. Not to mention it can boost the management of internal data systems by organizing and connecting disparate sources in data lakes, visualizing data lineage and dependencies and enhancing the quality of your data through relationship analysis. These applications are just hitting the tip of the iceberg.

SCOTi Graph Creator illuminates the hidden web of relationships in your data, transforming information into strategic advantage.

 

About smartR AI

smartR AI augments your team with AI expertise. We work closely with all stakeholders to drive enterprise-wide implementation of AI, streamlining workflows.  At smartR AI, we spend the time to learn about your business and collaborate closely with your teams to develop a customized AI solution unique to you. Our award-winning smartR team has years of experience adapting AI solutions to real world needs. We’ve developed proprietary model building blocks to accelerate the development of your project.

  • For business applications we have SCOTi – your loyal AI pal.
  • For medical, health and wellbeing applications, we have alertR – a behavioral intelligence-based alerting system.

We specialize in providing safe private models, that manage risk, while providing high reward.  As our models are specifical trained for you, they work naturally with people to enhance and optimize productivity, and reveal previously unseen insights from your vast data pools. But most importantly, smartR is committed to providing safe AI programs within your own secure and private ecosystems.

We invent tomorrow’s products today by breaking free from pre-programmed rules. As intelligence moves to the edge of the network, smartR AI is all about doing things the smartest way. smartR AI improves your life intelligently by empowering your workforce with actionable insights.

Data & Analytics, Driving, Insurance, News

HPI announces expansion of data set.

The UK’s largest provider of vehicle provenance checks has announced a significant expansion of its data. Cap hpi has teamed up with integrated vehicle recycling company SYNETIQ to receive information on salvage total loss vehicles.

The move comes as cap hpi also integrates data from Audatex, a global risk and asset management data provider. Audatex data supports over 2 million vehicle assessments annually and 85% of UK insurance claims.

The data will give users of HPI Check an enhanced vehicle search with greater transparency, including a history of incidents and total loss.

 

SYNETIQ, an IAA company, is a large player in the salvage market and is committed to raising standards of transparency across the industry. The data agreement with cap hpi will ensure that vehicle provenance checks give a fuller picture of a vehicle’s history.  SYNETIQ will provide contextual information for vehicles passing through its facilities.

 

Tom Rumboll, UK managing director for IAA and CEO of SYNETIQ, said: “We continue to invest in pushing standards forward across the industry, and our new data agreement with cap hpi will help to keep consumers and the supply chain informed about the vehicles they buy. Everyone in the industry must play their part to increase transparency and raise standards.”

 

SYNETIQ is one of the UK’s leading vehicle salvage, dismantling and recycling companies. It works with businesses to maximise every vehicle’s environmental and financial value.

 

HPI pioneered the vehicle check back in 1938, and the HPI Check has developed to become a household name by providing a fully comprehensive vehicle check and report that provides drivers and businesses with all the vital information about the car they want to buy, protecting them from motoring scams and fraud.

HPI Check is available for cars, motorcycles, vans, HGVs, and motorhomes. The company’s data shows one in three cars has a hidden history or still has outstanding finance.

 

Commenting on the move, Jon Clay, identification director at cap hpi, said: “The data agreement with SYNETIQ and the additional integration of Audatex data, is part of our ongoing journey to enhance the HPI Check. As technology and data advance, we are able to connect parts of the industry to increase transparency across the sector. We can layer information to provide a richer picture of every vehicle.

“The team at cap hpi continues to work with stakeholders, including the police and industry bodies, to help keep motorists and businesses safe. It’s important to our customers that our data is collected ethically and is reliable, and that’s why we are pleased to team up with SYNETIQ on this important milestone.”

 

HPI supports buyers by investigating insurance markets to ensure they are accurate. Using the company’s well-established relationships across the industry, the investigations regularly identify cloned vehicles and other issues.

 

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cap hpi operates as part of Solera Holdings, Inc.

Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a “one-stop shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 280,000 global customers and partners in 120+ countries. For more information, visit www.solera.com.

 

About SYNETIQ:

SYNETIQ Ltd, the UK-based business unit of IAA Holdings, LLC (IAA), an RB Global, Inc. company, is the leading integrated salvage, dismantling and vehicle recycling company in the UK, formed to become the most innovative and trusted business in the industry. An integrated, data-driven and innovative business, SYNETIQ has led the way in raising industry standards and continually innovates ways of working to deliver great value, ensure complete compliance and provide a positive experience. SYNETIQ is proud to have major household names in its portfolio, including insurers, accident management companies, fleets, police forces, logistics companies, vehicle repair body shops, and remanufacturers. With cutting-edge data and software solutions, multiple sites, a specialist vehicle recovery fleet and over 800 dedicated UK-based employees, customers and clients trust SYNETIQ to create bespoke solutions to deliver the maximum benefit for their business. For more information about SYNETIQ, visit SYNETIQ.co.uk.

 

Business Advice, Data & Analytics, Technology

The best ways to collect all your project data

Data is an essential component of every single project. Whether you are working on a small task or a large-scale project, collecting and organizing data is absolutely crucial for a successful completion. In this article, we will discuss the best ways to collect all of your project data in an efficient and effective way.

 

Importance of project data collection

Before diving into the best ways to collect all the kinds of project data, let’s first understand why it is important. Project data is vital for things such as tracking progress, analyzing performance, and making informed decisions. By collecting and organizing data, project managers can identify potential risks, measure the success of the project, and ensure that all of it stays on track and goes according to plan. 

Without proper data collection, project managers may struggle to monitor the project’s progress, allocate resources effectively, and communicate with stakeholders. In essence, project data collection is the backbone of successful project management.

 

Utilize Project Management Software

One of the best ways to collect project data is by utilizing Project Management Software, such as Hubspot. HubSpot is a comprehensive project management tool that allows users to track tasks, set deadlines, and collaborate with team members. With HubSpot, project managers can easily collect and organize project data in one centralized location, which can make your life a whole lot easier.

HubSpot Project Management Software offers a variety of features that make data collection go seamless. Users can create custom dashboards to track key metrics, set up automated reports to monitor progress, and integrate with other tools for a more holistic view of the project. By using HubSpot, project managers can ensure that all project data is collected and organized efficiently.

 

Implement a data collection plan

To collect project data in an effective way, it is essential to have a data collection plan in place. A data collection plan outlines how data will be collected, who will be responsible for collecting it, and what tools will be used in order to do it. By creating a plan, project managers can ensure that the data collection is systematic and organized and that no data will be lost in the process.

 

When creating a data collection plan, consider the following factors:

  • Define the data that needs to be collected: Identify the key metrics and data points that are essential for tracking the project’s progress.
  • Determine the frequency of data collection: Decide how often data will be collected and updated to ensure that it is up to date.
  • Assign responsibilities: Clearly define who will be responsible for collecting and entering data into the system.
  • Choose the right tools: Select tools and software that are user-friendly and can automate data collection processes.

By implementing a data collection plan, project managers can streamline the data collection process and ensure that all project data is collected accurately.

 

Utilize data visualization tools

Once project data has been collected, it is essential to analyze and interpret it in a way to make it useful and effective. Data visualization tools are a great way to help present project data in a visually appealing and easy-to-understand format. By using these so-called data visualization tools, project managers can identify trends, patterns, and insights that may not be apparent in raw data.

 

There are many data visualization tools available, ranging from simple charts and graphs to more advanced dashboards and heatmaps. By using these tools, project managers can communicate project data effectively to stakeholders, track progress, and make informed decisions.

 

Cybersecurity, Data & Analytics, GDPR

UK Data Privacy Likely to Need Urgent Protection after Election, say Experts

As the Election fast approaches, many working with the technology and data protection sector are calling for the new Government to consider urgently improving the UK’s data privacy protections, with many high profile breaches over the last few years.

Only yesterday, Simon Bain, CEO and founder at OmniIndex told UK Tech News that the UK Electoral Commission suffered a data breach in 2023, and raised concerns that the extra data to be collected from voter ID tomorrow may not be adequately protected.  He told us:

“While much has been said of the legislation’s impact on the public’s ability to exercise its democratic right, there are larger issues at play concerning the protection of what is highly sensitive and private data. The government holds an immense volume of data on the general public, and frankly, it is doing very little to protect it from being stolen.”

Erin Nicholson, Global Head of Data Protection and Privacy at Thoughtworks explains why tackling data protection in the UK must be an urgent priority for the new administration:

 “Our data-driven world thrives on personal data, creating a need for a comprehensive legal framework for privacy. A strong data privacy regime isn’t just about technicalities; it’s about building trust, security, and a society where everyone benefits.

“The UK’s current system is failing. Frequent regulatory changes burden businesses without offering clear advantages for the public. The newly elected government needed to enforce a reboot: a stable, internationally aligned system that empowers individuals.

“The focus should be twofold: compliance and empowerment. 

“Clear, consistent guidance alongside well-defined international standards will propel us in responsible AI development. Existing data protection laws need stronger enforcement across the board. We also need to empower more data sharing, with Singapore’s model that offers valuable lessons for optimising data flows to safeguard vulnerable populations.

“Equipping businesses, particularly smaller ones, is crucial. Robust technical guidance on data minimisation, anonymisation, and mitigating bias in AI systems will empower them and foster responsible AI practices.

“The public needs to be equipped as well. Integrating data privacy and security education into school curriculums will foster a more informed public. A data-literate public embraces responsible AI development. By prioritising clear communication and education, we can alleviate anxieties and ensure data privacy is understood, not feared.

“This approach strikes the balance: fostering innovation while keeping individuals’ data secure. It’s all about clear communication, strong enforcement, and empowering everyone involved.”

Business, Data & Analytics

Proposal for Extension of EU’s “Right to be Forgotten” Law to include news media outlets

In a ground-breaking move to bolster personal rights within the European Union, Mr. Robert Szustkowski has issued an Open Letter to the European Commission, advocating for a significant expansion of the EU’s “Right to be Forgotten” law. This proposal seeks to hold news media outlets accountable as data controllers responsible for the handling of personal information, a change poised to revolutionize digital privacy and reputation management. 

A call for regulatory evolution

In his letter addressed to Executive Vice-President Jourova and Commissioner Reynders, Mr. Szustkowski underscores the urgent need for updated regulations that give the tools to defend personal rights like, among others, reputations and image in an increasingly digital world. The original “Right to be Forgotten” law, introduced by former European Commissioner Viviane Reding in 2012, was a pioneering step in data protection. However, with the rapid advancement of digital information sharing and news dissemination, Mr. Szustkowski calls for a re-evaluation of how personal data and information connected to it are managed and rectified. The primary goal of the initiative addressed to the European Union authorities is to introduce procedures and systemic principles for protecting European Union society against disinformation by giving individuals additional tools to manage and defend their personal rights from defamatory press releases in media.

Striking a balance between privacy and freedom of speech

 Mr. Szustkowski emphasizes that the original framework of the “Right to be Forgotten” must evolve to address current realities. He advocates for a balanced approach that respects both privacy and freedom of speech, asserting that individuals should have the right to remove untrue, undocumented, or irrelevant information that damages their reputation.

The Open Letter places a strong emphasis on safeguarding human dignity, urging for specific measures to protect individuals from misleading information and defamation. Mr. Szustkowski’s own experiences with media defamation in Poland highlight the pressing need for enhanced protections. Despite numerous court decisions in his favour, harmful and false information continues to circulate, demonstrating the inadequacy of existing regulations.

Mr. Szustkowski’s letter outlines several key recommendations for extending the “Right to be Forgotten” to include news media outlets. Most importantly, the author of the initiative claims that news media entities should be categorized as data controllers, making them responsible for the accuracy and rectification of information connected to personal data they publish. The European Commission should establish clear guidelines for media publishers, including legal responsibilities for breaches of the directive. Accordingly, a standardized reporting form should be introduced for individuals to request the erasure of inaccurate or defamatory information and information about personal data breaches should be widely available, raising public awareness and ensuring media accountability.

Mr. Szustkowski’s proposal aims to align media practices with the core principles of fairness, justice, and respect for human rights that form the foundation of the European Union. As the EU contends with external disinformation and internal threats to individual rights, extending the “Right to be Forgotten” to encompass news media outlets is essential for safeguarding the dignity and reputation of its citizens.

 

 

Business News, Data & Analytics, Marketing & PR, Martech, Technology

TMW and Alium join forces to offer next-generation market intelligence

The Martech Weekly (TMW) and Alium have formed a strategic partnership to disrupt traditional market intelligence research methods and transform the Martech decision-making landscape

Wednesday, 26 June 2024, The Martech Weekly (TMW), a global leader in Martech news, has today officially announced its partnership with Alium, a New York-headquartered buyer intelligence platform that shares what end-users are really saying about enterprise tech.

Globally, spending is big on shiny new marketing tech, navigating the minefield of 14,000-plus solutions. Indeed, many martech decision-makers have rushed into ill-advised and expensive purchases, fearing their business was at imminent risk of being outcompeted by earlier-adopting competitors.

Sensibly, CMOs and executives typically seek expert advice before making a significant Martech investment. But that ‘expert advice’ is frequently of questionable provenance and reliability.

Meanwhile, the data around the worryingly low utilisation of Martech suggests that something is going wrong somewhere along the line.

This is where prominent tech-industry players Alium and TMW have spotted a gap in the market. Their new joint venture will provide reassuringly transparent market intelligence. Market intelligence that prioritises providing honest customer reviews to those charged with making high-stakes purchasing decisions.

 

Introducing the new generation of market intelligence disruptors

Juan Mendoza is an Australian entrepreneur based in Melbourne. He worked for The Lumery, Conversionry and Fusion MusicTech before starting a marketing and technology newsletter at the height of the Covid lockdowns. Four years on, The Martech Weekly (TMW) is a fast-growing company whose content is avidly consumed by senior figures at some of the world’s largest media, technology, consulting, advertising and research companies. (Think Google, Facebook, The New York Times and many major global consulting brands.) TMW has an increasingly global presence, with customers and subscribers in over 65 countries.

 

Jonathan Sherry is a seasoned entrepreneur based in New York. In 2008, he co-founded CB Insights. Over the course of his 11+ years as its COO, he built and led the company to become the venture capital industry’s preeminent source of research and intelligence. In 2022, Sherry launched Alium, a buyer intelligence platform providing unfiltered access to what buyers are saying about enterprise tech. Alium is backed by Greycroft and Primary Venture Partners.

 

The introductory email that sparked a promising enterprise

Both Mendoza and Sherry believe the market-intelligence behemoths are torn between conflicting financial incentives.

Mendoza explains the venture was born out of a long-simmering frustration with the status quo. “What have CMOs who want a worthwhile insight into the capacities and performance of a marketing technology typically done?” he asks.

“Maybe they pay a consultant $50,000 to take responsibility for the decision. Perhaps they just buy from a brand in the upper right quadrant, believing they’ll never get fired for doing that. Whatever is happening, it’s not working. Until relatively recently, businesses were spending ever more on Martech but then failing to make much use of it. Inevitably, companies have now reacted by reducing their spend on Martech. That’s understandable, but short-sighted.”

After Mendoza published an essay highlighting, yet again, the unsatisfactoriness of the current arrangements, Sherry emailed him out of the blue. First, an online friendship and then a business plan was born.

“Like Juan, I’ve long had issues with the established players,” Sherry adds. “They clip the ticket at various points, taking money from both tech buyers and sellers. This leads to conflicting incentives, which degrades the quality of the analysis they provide.”

 

What the future looks like

Mendoza and Sherry have concluded the $50 billion technology research industry is ripe for disruption. Both have runs on the board, so it would be risky for complacent incumbents to assume they have little to fear.

With negotiations now finalised, Mendoza and Sherry are excited to announce their new joint venture. Here’s some further information on how the TMW-Alium tie-up will function.

 

Alium, a new entrant into the buyer intelligence space, interviews experts with first-hand experience purchasing, implementing, and using marketing technology. Alium compiles this data to provide unparalleled insights into the strengths, weaknesses and opportunities of various marketing technologies from the people whose opinions matter the most: practitioners.

 

TMW keeps busy marketing technology leaders ahead of the industry with their Wednesday Martech briefing and in-depth Sunday essays. Additionally, TMW identifies the most promising and innovative marketing technologies each year with the TMW 100, ranking the 100 most innovative marketing technologies globally from 1st to 100th place, decided by the marketing technology community and a panel of nine global experts.

 

From July 1, Alium and TMW will join forces to bring greater clarity to how marketing technology is being used, bought and sold. This will give marketing-industry executives an unprecedented, long-overdue understanding of which Martech tools are worth the outlay.

“We’ve settled on the slogan, ‘Transforming the Martech decision-making landscape’, ” Mendoza says.

“And that’s exactly what we’re about to do,” adds Sherry.

 

—

About The Martech Weekly (TMW)

The Martech Weekly (TMW) is a media company that creates content consumed by leading marketing and technology executives in more than 65 countries. TMW also hosts the TMW 100, an industry-first awards program recognising the most innovative marketing tech companies from 1st to 100th place globally.

 

About Alium

Alium optimises enterprise technology purchasing for buyers and sellers through actionable zero-party intelligence that is shared by both parties. Buyers leverage Alium to discover, select and evaluate vendors that meet their needs. Vendors use Alium to drive transparent, measurable ROI for their go-to-market teams. We help sales teams source and close more deals. We help customer success teams avoid churn and drive upsell. We help marketers optimise ad spend and unlock competitive intel. Alium is backed by Primary and Greycroft, and is built by the team that founded CB Insights.

Data & Analytics, Media & Online Media, News, Retail & E-commerce

Amperity Named Databricks “Communications, Media and Entertainment Partner of the Year” Award

Amperity’s Lakehouse CDP and Databricks help brands share data across their tech stack to save time and lower costs

SEATTLE – June 13, 2023 – Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced it has been awarded the “Communications, Media and Entertainment Partner of the Year” Award by Databricks, the Data and AI company. With Databricks and Amperity, brands such as Paramount and Vail Resorts, have maximized the value of their customer data, lowered costs, and increased data democratization to generate and share insights to their downstream systems and business users.

The award was presented this week at Databricks’ Data + AI Summit 2024 and underscores the impact Amperity has made in developing Databricks competency and helping to solve customer data challenges and break into new revenue streams.

“In an era where data and AI are pivotal to innovation, Amperity’s Lakehouse CDP plays an important role in delivering data intelligence,” said Roger Murff, vice president of technology partners at Databricks. “Together, we enable brands to seamlessly share live data sets without the need for maintaining ETLs or copying data. Through this composable and secure data flow, Amperity and Databricks empower brands to fuel the data-intensive demands of Generative AI and deliver highly personalized experiences with exceptional data quality.”

 

Amperity’s Lakehouse CDP is at the forefront of the shift towards composability in the marketing technology landscape. Amperity provides automated cleansing, enriching, and harmonizing of customer data and shares it with Databricks Data Intelligence Platform through Delta Sharing, its open, industry-standard protocol. This allows data to be easily accessible across the tech stack through a shared catalog. Together, Amperity and Databricks enable brands to take a more sophisticated and strategic approach to customer data management, paving the way for a new era of data-driven marketing where insights can be easily translated into actionable strategies for boosting engagement, loyalty, and revenue.

 

“We are thrilled and deeply honored to receive the Communications, Media and Entertainment Partner of the Year award from Databricks. This recognition is a testament to the incredible value our collaboration has delivered to our shared customers,” said Derek Slager, co-founder & CTO at Amperity. “By combining Amperity’s unified customer data foundation with Databricks’ powerful data intelligence platform, we’ve empowered brands to unlock transformative insights and personalize customer experiences like never before. As we look ahead, we’re excited to further strengthen our partnership by redefining what’s possible in customer engagement and to help our clients turn complex data into business value.”

For more information about how Amperity and Databricks are partnering, visit our partner page.

 

About Amperity

Amperity, the first Lakehouse CDP, delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, visit amperity.com or follow us on Linkedin, X, Facebook and Instagram.

 

AI, Data & Analytics, Marketing & PR, Martech, Technology

Amperity Redefines Composability with the World’s First Lakehouse CDP

Data teams can now stop integrating and start sharing data across their tech stack to save time and lower costs.

Tuesday, May 21, 2024 – Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announces a new composable approach for customer data management: the Lakehouse CDP. Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data. IT teams can optimize how data is stored and processed with any platform that uses lakehouses’ open table formats to save time and lower costs. This composable and more secure flow of data ensures brands can fuel the data-intensive demands of Generative AI and 1:1 personalization with high-quality data.

 

Amperity’s Lakehouse CDP addresses two critical concerns that composable CDPs often overlook: data quality and governance.

Other composable solutions fall short because they are built as ‘reverse ETL’ tools that activate data from a big data environment. Unfortunately, lakehouse data still needs to be cleaned, unified and aggregated into insights for business users. The CDP components available today lack an AI-driven approach to resolving identities and governing the data operations of constantly changing profiles. Reverse ETLs also require complex query logic to access lakehouse data, resulting in hidden compute costs and ongoing integration work.

 

“The shift to composability in the marketing technology landscape continues to gain momentum as brands become more sophisticated and strategic in how they manage customer data,” said Juan Mendoza, CEO at The Martech Weekly. “Amperity’s Lakehouse CDP reflects this shift perfectly by enabling the cleaning, enriching and harmonizing of data from often complex and hard-to-use data clouds, while also providing the capabilities to utilize that data to drive growth outcomes for marketers. The worlds of data engineering and marketing operations can come closer than ever thanks to Amperity’s release of the Lakehouse CDP.”

 

With the Lakehouse CDP, Amperity breaks down silos between SaaS tools and teams to fuel AI and engagement with better data.

Since Amperity’s capabilities are composable, brands can plug it directly into a data lakehouse and use any combination of its offerings to optimize customer data operations. Data teams can improve data quality across Amperity and a lakehouse with identity resolution through AmpID, generative AI with AmpAi, and pre-built data assets with Amp360. Business users can use AmpIQ to securely activate lakehouse data, enabling deep personalization. All components come with data validations and checks to govern end-to-end data workflows across platforms.

“We use Databricks for its unparalleled data tools and ability to seamlessly share data with Amperity,” said Tom Barber, head of data at Virgin Atlantic. “This powerful combination allows us to quickly unify and enrich vast amounts of customer data. By democratizing data access, we empower our non-technical users to easily make data-driven decisions. Amperity has enabled us to maximize the value of our data, enabling us to focus on delivering exceptional travel experiences.”

 

Introducing Amperity Bridge

To enable the Lakehouse CDP’s core benefits, Amperity is adding a key new feature: Bridge. Amperity Bridge allows users to point and share data to and from a lakehouse rather than using the slower, less secure method of reverse ETL. It uses each lakehouse’s open, industry-standard data formats so that data is available across the tech stack through a shared catalog. This provides the benefits of zero-copy for greater control and compliance without unnecessary network calls and processing. Amperity Bridge is currently available for Databricks and Snowflake.

 

“In today’s data-driven landscape, brands are struggling to unlock the true potential of their customer data due to the siloed nature of traditional data management tools,” said Barry Padgett, CEO of Amperity. “Amperity’s Lakehouse CDP rides the wave of open data sharing, enabling brands to build cross-platform data workflows. Our goal is to ensure high-quality customer data is available across all platforms that use lakehouse architecture without replication. With Amperity, businesses can meet the data demands of Generative AI and personalization at scale with unparalleled data governance.”

 

Why Brands Win with a Lakehouse Approach

Amperity’s Lakehouse CDP accelerates time-to-value by enriching data in a lakehouse. With Amperity, brands can:

 

  • Automate First-Party Identity Resolution. Easily maintain high data quality in your lakehouse. Unify raw customer data and produce a stable, universal identifier with AI-powered ID resolution.
  • Build Data Assets Quickly. Quickly shape data for activation. Leverage pre-built industry and use case data assets that can be easily shared with and enriched in a lakehouse.
  • Sync Enriched Data to Any Tool. Easily access and activate high-quality data from a lakehouse with Amperity’s marketer-friendly tool that’s more secure than reverse ETL.
  • Keep Data Secure and Flowing. Improve data governance by securely sharing data without replication, tracking every transformation and automating consent management workflows.

 

“The future of customer data management lies in enriching and activating data from a shared lakehouse catalog. This approach enables businesses to securely manage customer data in their preferred platforms and tools without the need for costly and time-consuming data migrations,” said Gerry Murray, research director at IDC. “The result accelerates and expands the use case roadmap, enhances data-driven decision-making and improves downstream application optimization.”

To learn more about Amperity Bridge, check out the demo here.

 

About Amperity

Amperity, the first Lakehouse CDP, delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, visit amperity.com or follow us on Linkedin, X, Facebook and Instagram.