Category Archives: interior design

Furniture Choice marks 15 years online with exciting rebrand

Furniture Choice have celebrated 15 years online with exciting rebrand

This exciting new identity reflects the company’s growth – building on existing strengths, upgrading a growing content library, and providing customers with more choices that make it easier for them to transform their homes.

Furniture Choice announced a comprehensive rebrand that includes a new website, fresh identity and a name change to ‘Furniture And Choice’. Based on 15 years of online retail experience, and more than a year of direct consumer research, feedback, and testing, the rebrand celebrates choice in all areas.

This is amid a period of growth, with Covid-19 restrictions causing a rapid migration to online shopping. Furniture And Choice has seen 150% growth this year, with a projected revenue of 50 million pounds in 2020/21. To keep up with demand, the company is hiring 40 new staff, and have added a warehouse in West Yorkshire, bringing capacity to 300,000 square feet.

“It’s important that our name reflects who we are,” said Tom Obbard, Managing Director of Furniture And Choice. “We’ve always been proud that we create quality furniture at feel-good prices. But we’ve grown to offer much more than that. We see it all as a continuation of providing choice – furniture and choice.”

“We all have plans to transform our homes, and our belief is that when we bring inspiration within reach, everyone can. It starts with achievable room ideas – bringing inspiring, impactful design within reach. But it’s also about the entire shopping experience. We offer conveniences that online shoppers have come to expect, such as free delivery on all our furniture – whatever the size. And to ensure that our customers have peace of mind, we also offer free returns on everything too.”

“We also provide instant decisions on finance, next-day or 3-5 day delivery on in-stock items, and real customer service, based in the UK.”

In line with that, Furniture And Choice’s completely redesigned site includes a new Inspiration section. Created by an in-house team, this is a growing collection of achievable room ideas and interior design guides. The site has also added ‘Real Homes’, a section that celebrates the way Furniture And Choice customers are styling their furniture.

The website has also focused on existing services, featuring an improved user experience with stronger navigation and search. Product pages have been refined with bigger, high-quality photo galleries, and more comprehensive details and information, including independent customer reviews. The Press Centre, a content pool for journalists and media, has also been enhanced with press packs and latest releases.

To experience this new brand identity, visit www.furniturechoice.co.uk

Queen of clutter aims to tackle South Yorkshire’s hoarding habits

A UK not-for-profit organisation which helps individuals to overcoming the chaos caused by amassing excessive amounts of clutter is set to offer a helping hand to hoarders across South Yorkshire after launching a new dedicated support service.

Hoarding Disorders UK, which delivers practical advice and support for people affected by hoarding, excessive clutter and chronic disorganisation, has marked the launch of National Hoarding Awareness Week and Mental Health Awareness Week with opening of a new regional hub which will be headquartered in Sheffield. The support service will be headed by experienced decluttering professional Jo Cavalot, who joins the community interest company as a director.

With a background in helping individuals improving their planning and organisational skills, Jo launched Sheffield-based decluttering business Dottymow in 2017, where she helps those affected to replace clutter with calm. She is a member of the Association of Professional Declutterers and Organisers (APDO) and she also acts as a facilitator to the hoarding support group Squirrel Support Squad, which hosts regular meetings at the headquarters of South Yorkshire Fire & Rescue.

Jo will be joined in her new role by fellow decluttering experts Rebecca Chauhan and Heather Tingle who will be responsible for building and developing support groups across the north, as well as providing one-to-one support direct to individuals affected and specialist training to organisations working with those with hoarding behaviours.

The new division of Hoarding Disorders UK will be launched during National Hoarding Awareness Week and Mental Health Awareness Week which take place between 18-24 May.

Hoarding was first identified as a mental health disorder in its own right in 2013 and recognised by the World Health Organisation in 2018. The condition is estimated to affect more than a million people in the UK. Hoarding is characterised by the excessive accumulation of possessions and inability to discard unused items, resulting in living spaces become unusable. Sufferers can experience significant distress, impacting on many areas of their lives ranging from feeling isolated and ashamed to being unable to function effectively.

Jo Cavalot, Director, Hoarding Disorders UK, said:

“Since its inception, Hoarding Disorders UK has played an important role in raising awareness of the condition and I am looking forward to extending the levels of support and help available across South Yorkshire.

“Hoarding is something which can impact upon many areas of our lives. It impinges on basic freedoms, such as a space to eat, sleep or wash. It can also pose significant health risks including illness, infestation, increased fire risk and other dangers. Working alongside Heather and Rebecca, our aim is to ensure more people are able to access the support they need, enabling them to regain control of their lives.”

Jo Cooke, co-Founder, Hoarding Disorders UK said:

“In recent months we have received a notable increase in the number of enquiries from people affected by hoarding issues across South Yorkshire and it seemed fitting to launch our new service at the beginning of National Hoarding Awareness Week.

“Cases of hoarding across the UK are on the rise. Each year we help hundreds of people to overcome the condition by providing non-judgemental support and interventions.

“We are looking forward to helping South Yorkshire to be able to access the vital help and support needed to tackle this disorder. Jo and her team bring a wealth of experience and knowledge and they will provide a valuable lifeline to people affected by clutter.”

“Hoarding is a not only a very real issue that can have a significant impact on a person’s life, it is also a common factor in serious house fires,” said Station Manager Matt Gillatt, who works within South Yorkshire Fire & Rescue’s joint police and fire community safety department.

“We welcome news of a dedicated support service being set up in Sheffield and would strongly urge anyone who struggles with hoarding themselves, or knows somebody else that does, to reach out for help – either through this new service or by applying for a fire service home safety check on our website.”

Hoarding Disorders UK was co-founded in 2014 by Jo Cooke, author of author of bestselling book “Understanding Hoarding”, and Amanda Peet to offer much needed help to individuals and families affected by hoarding, clutter and chronic disorganisation.