Mapp Cloud Fall Update: New Smart Notifications and eight advanced features
Update contains nine major updates for Mapp Cloud CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp...
Martech
How CPG and FMCG brands in the UK can unlock direct-to-consumer relationships
Written by Jamshed Mughal, Sr Director Enterprise Strategy & Architect, Cheetah Digital In the UK, CPG and FMCG brands —...
UK Mobile expert reveals consumer engagement trends and opportunities
Andy Gladwin, Head of Global Mobile GTM, Cheetah Digital discusses how there’s a growing body of evidence, suggesting that people...
PepsiCo martech leader unveils game-changing UK business strategies
To remain competitive in today’s signal-saturated world, marketers need to deliver relevant, personalised content throughout the customer journey. According to...
Are UK businesses ready for the cookieless future?
Written by Amandine Servain, VP Global Demand Generation, Cheetah Digital As browsers, such as Google, cement their plans to comprehensively...
90% of Marketers Prioritise Technology Above All Else, Yet Almost Half Still Feel Overwhelmed By It
Over 30% of marketers have already adopted simplification technologies, and Clevertouch’s simplification software Momentum can have marketers up and running...
From South East Asia to South Wales – Leadsopedia set to disrupt £100 Bn B2B data market
A Welsh entrepreneur has packed up his successful data business in the Philippines and is bringing it and his family...
Mapp updates its Insight-led Customer Experience Platform
Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) ,...
How Castorama Future proofed its customer loyalty program against the death of third-party cookie
By leveraging Cheetah Digital, the leading European DIY and decoration retailer can rapidly scale 180 million customer emails per year,...
70% of marketers embrace tech for post-pandemic success, but lack the required technical skills
New Clevertouch Marketing survey reveals that marketers are on average overwhelmed by the marketing technology at their disposal. 40% of...
