Category Archives: PR and SEO

Marketing, News, PR and SEO

Rapid expansion at Dark Horse sees the digital agency rebrand to reflect its supercharged growth

Digital agency Dark Horse has launched a new website as it bolsters its reputation for continuing to push boundaries in digital marketing.

Having recruited 11 new hires in the last 11 months, the agency now has a headcount of 29 after winning a cluster of new clients including: food brand Keto-Hana; pre-loved fashion experts Luxe Collective; model railway supplier Gaugemaster and medical device design and developers, Team Consulting.

It has also retained luxury jewellers CW Sellors – its largest PPC account – in addition to golf clothing store Function 18 and outdoor clothing company Avenue 85.

The digital marketing agency has now launched its Ad-versity training programme, an intermediate PPC course for in-house marketers that want to fast-track their knowledge as demand has grown.

The series of 12 modular ‘how-to’ videos provide marketers with quick to implement PPC tips, giving them actionable insights.

The training programme covers everything from setting up Google Ads accounts right the way through to advanced optimisation, understanding data and performance automation.

Dark Horse Managing Director John Keating

Dark Horse’s Managing Director, John Keating, said: “We are very ambitious and we like to challenge. Our clients appreciate this, and we have continued to grow with them over what has been a tricky time for many businesses. We don’t want them or us to slow down.”

“The new brand visuals better reflect the attitude we have on parts of the digital industry and the need to change what people should expect as successful results. If it isn’t money in the clients’ pocket, it shouldn’t count.”

“Our new website will provide us with a platform to market our Dark Horse Difference in digital capabilities to ambitious businesses just likes ourselves: dark horses and unexpected winners. If you are a company that’s keen to grow your digital presence with a no-nonsense approach to SEO/PPC/Paid Social then we can make digital work for you, wherever you are in the world. Death to Mediocrity.”

Marketing, Martech, News, PR and SEO

Challenger consultancies set to steal the thunder in 2023, says founder

Data firm Braidr’s boss reveals top tips for brands for the turbulent year ahead

Challenger consultancies are likely to gain a competitive advantage over bigger, more costly marketing agencies over the next 12 months, because of the fragile state of the British economy and pressure on budgets.

That’s the view of the boss of next generation marketing technology business, Braidr.

With the cost of living and energy crisis putting enormous pressure on households, and budgets, many brands will need to become more agile and innovative, focusing on new growth strategies and partnerships.

 

Dora Moldovan, founder and managing director of Braidr, said: “The outlook for the economy is pretty stagnant and brands will need to find new ways to grow. They’ll need to make smarter decisions and be more responsive to customer demand.

“My advice to businesses is five fold. They need to get on top of their first party data, and then use it to turbo-charge their business decisions. They need to look at the global opportunities, partner wisely, and make use of influencers, which are no longer a nice to have, but a must-have.”

 

Braidr is part of the Tomorrow Group of disruptive companies, which include digital performance agency Found and influencer marketing agency Disrupt.

 

Moldovan concludes: “With budgets undergoing re-evaluation, and partnership value ever more crucial, smaller challenger agencies like Braidr are perfectly positioned to take on the bigger consultancies both from an innovation angle and speed to insight. I think 2023 will be the year that challenger agencies steal a march on the big guns.”

 

Tina Judic, chairman of the Tomorrow Group, adds: “Challenger consultancies are a real, innovative and powerful alternative for bold, ambitious businesses that need data strategy and are ready to make the first step in the data transformation direction, but don’t have the budgets for the big players.”

 

To find out more, get in touch at Braidr.

Diet & Exercise, Marketing, News, PR and SEO

Optimum Nutrition Unlocks ‘More in all of us’ with New Campaign from World-Leading Athletes

THE WORLD’S NUMBER ONE SPORTS NUTRITION BRAND MOBILISES ATHLETE ROSTER FOR EMOTIVE STORY-TELLING CAMPAIGN

Today Optimum Nutrition launches its ‘There’s More In All Of Us’ campaign. The world’s number one sports nutrition brand is challenging the unconscious bias of what fitness looks like by demonstrating that with the right training, nutrition and commitment, anything is possible.

Among the first outputs in this omni-channel campaign are emotive videos of individual athletes from Optimum Nutrition’s roster, sharing how they overcame challenges to achieve the unimaginable in their respective sports. The aim is to inspire consumers who may feel held back from achieving their full potential.

In his footage, Harlequins and England Rugby Fly Half, Marcus Smith, explains “I was always a pretty small guy. But I knew I was fast and could use that to my advantage. I knew I had to double down on my training. I had to get faster and stronger. So Optimum Nutrition took a massive front foot in my training. I can sleep easy knowing I’ve done my preparation, nutrition. To have that confidence when you step onto the field. It’s been a revelation”.

 

The campaign also features a multi-athlete ad, with a plethora of sporting celebrities including; Paralympic swimmer, Alice Tai, Muay Thai Fighter, Nesrine Dally, England and Roma footballer, Tammy Abraham, Chelsea and England Footballer, Lauren James, Bodybuilder, Will Chicomb, Olympic weightlifter, Emily Campbell and England Rugby star Marcus Smith. In this ad, the narrative centres on how, despite being different, we all have more in us – with Optimum Nutrition helping unlock more to fuel, give energy and repair.

 

The ‘There’s More In All Of Us’ ads will feature on digital, radio and in print. In-store ads, PoS and vending machines will bring the campaign front-of-mind with consumers at point of purchase. They aim to inspire consumers pursuing an active lifestyle to unlock more in themselves.

The campaign will see activity on social media throughout January, with Optimum Nutrition athletes, fitness influencers and coaches from the Optimum coach programme setting themselves challenges on Instagram and TikTok to encourage consumer engagement and user-generated content creation.

 

Clafoutie Sintive, Marketing Director – UK & Ireland, at Glanbia Performance Nutrition, comments;

“The New Year is a time many people think about their health and fitness, so it’s a natural time for us to launch our ‘There’s More In All of Us’ campaign. We have heard from consumers that they don’t feel represented by role models in the fitness industry, so have  launched this campaign to bring diverse  talent with a variety of goals, sports, bodies, abilities and genders to tell their stories; sharing their challenges and explaining how nutrition is playing a key role in their achievements.

As the World #1 sport nutrition brand, we are aware of norms and stereotypes that consumers are unconsciously influenced by, making it hard to push beyond.  With this campaign, we want to inspire all consumers to believe that with the right nutrition they can go beyond stereotypes and unlock more than expected. We’re sure our athlete stories will inspire consumers as well as excite retailers for a great year ahead with Optimum Nutrition”.

 

Alongside further ATL later in 2023, momentum for the campaign will be supported by PR agency PrettyGreen, who were recently brought into the Optimum Nutrition fold to handle the brand’s public relations. The award-winning PR agency will oversee activations to raise awareness of the ‘There’s More In All of Us’ campaign – including promoting the brand’s roster of diverse athletes and coaches. PrettyGreen will continue to oversee product PR, including for Optimum Nutrition’s Gold Standard 100% Whey (the world’s number one selling premium, high-quality protein powder), 100% Vegan products and its protein bars, which will receive a flavour and packaging update for 2023.

For more information about Optimum Nutrition and the ‘There’s More in All of Us’ campaign, visit www.optimumnutrition.com

 

Business Advice, Marketing, News, PR and SEO

A Quick Guide to Improving Your Trade Businesses Marketing Strategies

Regardless of what business sector your company operates in, attracting and retaining new and previous customers should be one of your top priorities. Especially if you’ve recently learned a new trade, are considering going self-employed, or have been thinking about switching careers for some time.

Relying on word-of-mouth might have been a successful marketing tool back in the day, but there are tons more marketing strategies for modern trade businesses to attract and retain new customers. Whether or not your company already has a loyal customer base, the new custom is still essential for helping your business grow, improve, and take advantage of new opportunities.

Improving marketing strategies for trade businesses can be challenging since it can be difficult to set aside time for this task when you’re always away from your physical office plumbing, building, carving, and much more. Not sure where to start? We simplify everything by outlining everything you need to know about improving your trade business’ marketing strategies below.

 

Create A Website

Whether your business sells online goods or not, having an excellent online presence is of utmost importance. Having a solid online presence, particularly by interacting with customers via social media and a website, can significantly impact the overall success of your trade business.

Even in this technology-driven day and age, many business owners don’t accept that one of the first things a new customer will do is conduct a Google search of your company’s name and use the findings to determine whether they will enlist your services or not. Without a website, people may question the legitimacy of your trade business. In contrast, if they’re greeted with a well-presented, legible webpage, it will give them comfort and a taste of what your brand is like (and what it can do!) before even speaking to you.

However, most trade business owners are dubious about getting online because they feel they’re not tech-savvy enough to build and manage their own websites. Fortunately, if you’re in this position, there’s no need to worry, as there are hundreds of website builders to help you!

Depending on which site you choose to create your website, the best website builders have one-to-one tutorials and how-to guides which can help even the biggest technophobes! Alternatively, if you’re still struggling, you could consider enlisting the services of a website designer, who will be happy to pick up where you left off!

 

Get Listed In Local Online Directories

Putting yourself in the shoes of a customer, if you type into the search bar ‘plumbers in London,’ you’ve probably noticed that it’s not just businesses that appear but local online directories as well. Local online guides are helpful for customers so that they can find business listings for a specific industry, area, or niche, making them beneficial places for business owners to advertise.

While creating a website is an excellent way of attracting traffic, it is also worthwhile getting listed in local online directories to boost your search ranking efforts since many of your potential customers will be using these listings. These local directories aren’t solely for trade industries either; whether you’re a plumber in London or a hairdresser in Cheltenham, just about any industry can use a local business directory for advertising.

Regardless of which directory you choose to advertise with, they will allow you to create an online profile for your business, make it easier for new/returning customers to find you, and enable you to collect reviews. Remember that some directories may charge you a small monthly fee to keep your business listed, while others, like MyBuilder, allow you to sign-up for free and then charge a shortlist fee once you and the homeowner are ready to exchange personal information.

Using their directory, you can choose the leads you’re interested in and set up a custom area working area, plus other filters so that every job you receive is precisely what you want to do and where you want to be. Consider signing up for their site, and see how their services could help you improve your marketing strategies today, or contact them directly for more information.

 

Give Out Business Cards

Even though we live in a technological age, you’d be surprised how many people would prefer to be handed a business card rather than go online to search for a tradesperson. Since they are small, cheap to produce, and easy to carry, business cards are perfect for handing out essential information about your business to potential customers.

Get your company’s name, logo, telephone number, email address, website, and social media tags printed onto a small piece of card and start handing them out whenever you get the chance. Not to mention, you don’t even have to hand them out (if you don’t want to), as you could ask the local shop keeps if you could place one in the window, leave a couple behind the bar at your local pub, or put one on your town’s notice board.

Alternatively, you could ask your children, your friend’s children, or neighbours’ children if they’d like to make a little bit of pocket money by going door-to-door with a wad of your business cards and slotting them through letterboxes. Just be sure not to do this too frequently; otherwise, you could find that your trade business is popular for all the wrong reasons!

 

Get On Social Media

There are 57.6 million active social media users in the United Kingdom, all of which your trade business is missing out on if you don’t have company social media accounts. No business wants to put itself in a position where it could lose custom, so if you haven’t already, get on social media and start creating your company profile. Plus, most social media platforms are accessible and user-friendly, so you don’t need a budget (or a professional) to get started.

Between Twitter, TikTok, LinkedIn, Instagram and many more, your business should have no shortage of social media platforms it could join. However, if you’re not very tech-savvy, Facebook is the top-rated for business use since it is the most popular social media platform globally.

With the help of Facebook and other social media platforms, businesses can share before/after photos, quick updates, any current deals or promotions, share contact information, and connect with customers much more manageably. Making it an attractive option for trade businesses, considering it’s free and doesn’t take much effort to keep on top of.

 

Ask Customers For Reviews

Review generation should be another priority in the marketing strategy for your trade business, as they help to demonstrate your company’s credibility to anyone finding your brand for the first time. In fact, 51% of UK consumers take online reviews into consideration when searching for a new service online, which is why it’s essential to prioritise yours.

You can show off your company’s hard-earned reviews by having an area dedicated to them on your website, putting some of your favourites on business flyers, and sharing them on your company’s social media channels. Doing so will reassure customers that your business is legitimate and can even expand your reach to areas where there might be more business opportunities.

Data & Analytics, Marketing, News, PR and SEO

Using Analytics in Your Digital Marketing Plan

Digital marketing has never been more effective, thanks to the power of analytics. While traditional marketing techniques could often be hit or miss, digital marketing makes it so much easier for your brand to connect with its intended audience. Analytics makes it even more effective, allowing you to easily measure and track the success of a marketing plan, delivering better results and helping you optimise your marketing strategy.

Digital marketing is the use of digital and online technology to connect with potential customers. Because people now spend an increasing amount of time online, digital marketing techniques are becoming more useful than ever. Not only do they give your brand access to a wide audience, but they also help you connect to potential customers in new ways. In addition digital marketing can be combined with analytics to make sure every marketing campaign is successful. Here’s how you do it.

Learning About Marketing Analytics

The first stage to using analytics in your digital marketing plan is understanding what they are. Put simply, marketing analytics is the transformation of consumer behaviour into data that your business can use. By collecting the right data on customer behaviour, you can ensure your company makes the right marketing decisions and targets the right audience.

You can learn more about this topic with a digital marketing analytics online short course. Through this course, you can improve your understanding of how digital channels and marketing analytics can be leveraged to optimise marketing spend and produce better results. You’ll also assess the latest applications of artificial intelligence and how this can be used to drive marketing campaigns.

Understanding Digital Marketing Metrics

When using analytics to measure the success of a marketing campaign, it’s important to use the right metrics. These are statistical measures that can provide insights into how a campaign is progressing and how people are interacting with it.  The more specific a metric is, the more information it can tell you and the more useful it is. Therefore, it’s important to focus on these specific metrics and avoid vanity metrics that may be tied to ideas that are hard to measure.

Different metrics are used in different areas of digital marketing. For example, you might use traffic, page views, bounce rate and time on page for website marketing analytics. For lead generation, you’re more likely to use metrics such as conversion rate, call-to-action click-through rate and leads-to-close ratio. When measuring your marketing campaign, always ensure you’re measuring the right metrics that provide you with the most relevant information.

Personalise Customer Experiences

One of the best uses of data is in providing a personalised experience for your customers. By collecting the right data, you can improve their buying experience and ensure that you build brand loyalty and improve customer retention rates. Common data that you can use includes browsing behaviour, recently purchased items, items similar to those purchased and abandoned carts.

Providing personalised messages to customers based on this data can help to increase sales and keep customers coming back over time. In addition, it can be used to offer discounts and rewards to customers based on their personal habits and interests.

Create Better SEO

Search engine optimisation, better known as SEO, is one of the most effective forms of digital marketing. Most internet users today get information about products and services by using a search engine. This provides an excellent opportunity for brand awareness, and good SEO can push your website up the rankings.

By using metrics on keywords, you can find out how to optimise the content on your site for search engine results pages. In addition, looking at time spent on page and bounce rate give you an idea of how effective your site is at holding potential customers and providing information relevant to their needs.

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Image Credit: Campaign Creators on Unsplash

AV, AV tech, Marketing, News, PR and SEO

How Businesses Can Utilise Video

One of the most inventive ways to make a connection with an audience is to utilise the services of a video production company. Creating exciting, innovative videos is a fantastic approach to marketing, investing in valuable, informative video material that will entice your audience to want to know more about your business. Video marketing is one of the tools that modern marketing professionals use the most. The modern consumer reacts well to video alongside other types of marketing techniques. Here, we take a look at what video marketing is, and how businesses are utilising it to maximise brand awareness and to make genuine connections with their customers.

 

How does video help a business to grow?

Many businesses, from start-ups through SMEs and large businesses include video as a central part of their long-term marketing strategy. Creating engaging video that is targeted at a specific audience goes a long way to making those genuine connections with an audience. Video can become a key component of brand building, pushing your business to be at the cutting edge of marketing and to stand out from your competitors.

 

Making a commercial video

Creating a commercial video that advertises a specific product or service that your company offers is an exciting way to connect with a broader audience. An engaging video with great production values will raise awareness of your brand, have an appeal to a certain type of customer profile, and help you to drill down and focus on a unique theme for a coming phase of your marketing strategy.

 

Connect with your social channels

One of the best things about hiring a professional team of video production experts is that you have a much higher quality of video to share throughout your social media platforms. Anything you post on social media is coming up against a whole host of competition. You need to make a mark and impress the user as they scroll. You only have a few seconds at most. A well-produced marketing video can make that difference, giving you the best chance to leverage the power of social media.

 

Make an explainer video

Explainer videos are brief, entertaining, informative, and engaging content that are aimed at telling the viewer everything they need to know about a topic in under a minute. These videos are often animated and designed to pique the interest of the viewer immediately. These types of videos are aimed at promoting your brand as an authority, showcasing specific products or services, or just talking about a specific part of your industry. Educating viewers is a great way to keep people coming back for more videos, building your brand in the process.

 

Testimonial Videos

Testimonials and word of mouth have always been a great way to promote a business. In the modern world why not utilise video to add a different complexity to your testimonials. Video testimonials form happy customers and clients can go a long way to legitimising your service and enhancing your brand reputation. They can be professionally shot and posted on your website or your social media channels.

 

Branded video content

One of the most effective types of commercial video, you can tell a story through video that doesn’t necessarily specifically talk about your product or services but is clearly part of your wider brand as a company. A short 60 second clip is all you need to tug on the heart strings of viewers and create a ‘feeling’ about your brand that lasts with people wherever they go. Think about the annual John Lewis Christmas adverts as a good example of a short video advert that doesn’t specifically showcase the brand’s products but nevertheless has become a central part of how we all feel about the brand.

 

Live video streams

In the age of social media live video streams can be more effective than ever before. How often do you see brands ‘going live’ on Facebook, Instagram, or posting on TikTok. It offers immediate insight into specific products and services, allows for real-time interaction with customers through Q&As, or it can be used to demystify and create a genuine ‘human bond’ with customers as you live stream a part of the everyday work process in a company.

As you can see, a video production company could be the next big relationship that makes a big difference to how you enhance brand awareness and how you can increase leads and increase sales. Working with a professional company that provides video production for commercial purposes broadens the scope. Whether you are looking to create a simple training video for your internal staff to view, a short introduction to your company to be shown at a tradeshow, or you want to create an advert to sell to a wider audience, a video production company adds gravitas and a professional finish to the video in question.

Marketing, News, PR and SEO, Social Media, Tech

Tappx Celebrates 9th Birthday And Launches Techsoulogy

– A new horizontal brand architecture for five leading advertising, media, and entertainment brands –

Tappx, a leading global AdTech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps and video gaming across mobile, desktop, and CTV platforms.

The launch of Techsoulogy coincides with the 9th birthday of Tappx, which has grown rapidly since 2013 to reach 70 staff, and is forecast to surpass EUR 20 million of revenue this year. Tappx will now become part of the Techsoulogy brand while retaining its own name and unique position in the market. This is a major milestone in the company’s story, providing coherence of branding and messaging to a set of companies that have been launched or acquired by Tappx in recent years, with a total headcount approaching 100.

Alongside Tappx, Techsoulogy will be the corporate brand for four other companies focused on multiple complementary media and entertainment verticals including video generation and monetization, contextual advertising, and mobile game development. Each has been brought under the coherent messaging architecture and visual brand identity, with their own subtle twists. The Techsoulogy brand identity was defined with the help of Collaborabrands, and brought to life with words from Fernando Beltrán, visuals from Comuniza, and digital ecosystem development from Branng. Future brands entering the group will also be part of the consistent identity.

 

Daniel Reina, CEO at Techsoulogy and the founder of Tappx, commented:

“We believe this new brand architecture is an ideal model for our diverse companies, providing a common thread between them and creating a framework for us to keep growing and moving into new product categories. Tappx has been the engine behind this expansion, consistently growing in revenue and headcount even through challenging economic conditions, but it’s time for it to be part of something bigger.

“This includes not being afraid to talk about our vision for how technology and humanity will interact. How can we contribute human intelligence to artificial intelligence, and what qualifies us to have our say? As Tappx, we pioneered various initiatives to create a safer, more accessible, and more transparent digital environment at the expense of short-term profit: to help publishers adopt IAB standards; select only trustworthy, direct owned and operated traffic; and enable contextual advertising that improves user experience while protecting privacy. As Techsoulogy, we will do far more.”

 

Fernando Saiz Camarero, CMO at Techsoulogy, added:

“This has been an extensive project that began in mid-2021 when we asked our customers and partners what they value about us. We discovered that alongside our advanced technology, we’re best known for the quality of our people, ways of working, and culture. The team is our most powerful asset, and so we came up with the name Techsoulogy to encapsulate themes of technology, humanity and knowledge. As Techsoulogy, we will constantly explore, learn and improve to achieve more together than we ever could apart.” 

Tappx recorded 97% revenue growth between 2020 and 2021 and is set to grow markedly again this year, with forecasts indicating revenue of at least EUR 20 million in 2022.

Marketing, News, PR and SEO

How to Approach Products: Promos, Niche Expansions, and Presentation

Technology has greatly enhanced the ability of every business to serve its core customer base and customers who’re much further afield. With a website as the core point of contact for most, we can collect and analyse data, seamlessly promote products through email blasts, and reach even more interested parties.

Advice, however, will always come in handy, especially for those who can’t quite land on the right way to leverage the technologies that our customers and we essentially take for granted. To truly make the most of your products and business being so accessible, there are a few approaches to tweak at key moments.

Here are some ways that other major businesses throughout the industries have been able to wrangle key moments with approaches that seem to work very well for them and their customers.

Promoting your products

When it comes to product promotion, be it front and centre on your website or through a promotional offer, the key is to always follow the data and give the people what’s popular. As startup maestro Jeff Ma decrees, you need to stay with a data-driven approach to steer clear of decisions based on emotional bias.

With product promotion, this can rear its head in the form of you putting days into product research and reaching supplier deals, being headstrong in pushing it to customers as you feel it’s what they need. Instead, promotion efforts should always be on the products that the people have shown that they want by paying up.

You should always promote your best sellers as the data shows that it’s what the people want. This can be seen with home cleaning tech provider Shark’s Black Friday sales. They put their already top-selling NZ801UKT on offer at £199.99, down from £349.99. Supermarket giant Waitrose tailors its promotions to each customer, giving a choice of weekly money-off vouchers that are derived from the customer’s previous purchases in-store. They personalise through data.

Expanding your product ranges

Niche can play a huge role in your business direction, particularly because many businesses start with a specific area that they feel needs to be addressed. This can come down to addressing a local need, but many find that the same local need is present elsewhere. If the need is addressed well, you can quickly earn the trust of customers. Going niche is also a sound approach as it tends to result in higher conversions, and more committed customer bases, and offers an organic edge over the very large companies with more spread-out offerings.

However, there will come a time when you feel the need to expand, and the trick here is to choose your niche, commit to it, and then go deeper to offer a more varied selection within the niche. It means that you can still follow your data, remain relevant to your followers, and not risk expanding too far and losing the time and money that goes with such a product reach.

One example of an ongoing niche expansion is the iGaming platform Betway. They started with table games and popular slots, but over the years, they’ve taken every opportunity to expand these selections with high-quality and innovative products. So, creative slots are filling the library, and video table games have evolved into live table games.

As the demand has been great for slots, the platform has expanded this area as much as possible, always updating it with new releases. For a more naturally niche business example, the bookstore Blackwell’s has got its bestselling books and has expanded into signed books, intellectual gifts, a specialised book service for businesses, and events.

Presenting new and upcoming products

While it has always been the case to a degree, the internet has enflamed customer needs for convenience, the increased desire to own rare items, and the sheer fear of missing out. Tapping into these is now common practice and is often the focus of promotional materials and product launches.

Key ways to get in on this and make customers feel as though they’re getting extra value is to have limited-time products, rotate out products without specific or public timeframes attached, and have pre-orders as an option. While the two sides of this – limited-time products that rotate out and pre-orders – don’t both need to be deployed, doing so can increase the customer cravings for both forms of the announcement.

A business that does this very well is tabletop wargaming and hobby brand Games Workshop. Every week, they release new products to pre-order, and seasonally, older or limited-time products will be announced as being removed from the stores. On top of this, the hype is established on the Warhammer Community blog to give a lot of advance on pre-orders and when limited-time products are reaching the end of their cycle. Limited made-to-order products also work as a treat here.

To refine your approach to products, be sure to lean into what your data shows, give the people what they want, delve deep into your niche, and utilise the desire to buy there and then not miss out.

Marketing, Martech, News, PR and SEO, Tech

Mapp Cloud Fall Update: New Smart Notifications and eight advanced features

  • Update contains nine major updates for Mapp Cloud
  • CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue monitoring combined with improved date selection

Mapp, the international provider of insight-led customer experience, is updating its marketing platform Mapp Cloud with a range of compelling new features. In the newly updated version of Mapp Cloud, Smart Notifications work more autonomously while monitoring companies’ revenues. AI-based Revenue Monitoring identifies anomalies instantly and automatically. The new AI monitors changes in purchasing behaviour as well as in revenue and automatically identifies possible causes of such anomalies. Mapp’s causal diagram is then used to establish the connection between various factors such as order status, order value and turnover, allowing conclusions to be drawn about the origin of the anomalies. Events such as regional holidays, for example, often cause the occurrence of anomalies and are taken into account.

After the calculation, the display provides the three KPIs that correlate most strongly with the decrease or increase (e.g. decrease in turnover, decrease in turnover for mobile devices and decrease in turnover for SEO attributes).

Mapp has also made a number of changes to improve the user experience. The date selection in the Mapp Intelligence feature now enables time periods to be set down to the minute and newly created visualisations make for easier switching between months and years. The current date selection has also been replaced so the time zone of the Mapp Cloud users’ account is now automatically displayed.

 

Ricardas Montvilla, VP, Global Strategy, Mapp comments: “With these new features, Mapp Cloud is continuing to solidify its Insight-led marketing proposition. We are providing access to additional data sources whilst, at the same time, leveraging AI to alert marketers about emerging opportunities with easy-to-understand explanations, saving them hours if not days trying to make sense of their data.”

 

In addition to the new features, Mapp is also giving a sneak peak of its forthcoming Microsites Builder feature. The completely redesigned user interface will make it easier for Mapp users to create microsites and landing pages. The content creation functionality will also be reworked so that content can be created easily for all channels. Through technical restructuring and the addition of more features, Mapp will improve the user experience and revamp the interface for smooth microsite creation workflow.

 

Further updates

  • Integration of the eCommerce platform Shopify into the Mapp Cloud
  • Enhancements to the Analytics API
  • New scheduling options for Marketing Automation campaigns
  • Updated Pixel Debug plugin
  • Coming soon: Simplified raw data export for Mapp Intelligence
  • Additional authentication option for mobile channels

 

Check the full Mapp Cloud Fall Update here!

 

About Mapp

Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the #1 insight-led customer experience platform, Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalised marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimising cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalisation, the highest levels of engagement and long-term customer loyalty are achieved.

 

Mapp operates globally with offices in seven countries and helps more than 700 brands including  Farrow & Ball, PepsiCo, Ella’s Kitchen, Vivienne Westwood, The Entertainer, JYSK, Diageo, and Lloyds Pharmacy.

 

Finance and Banking, Marketing, News, PR and SEO

Equity Release Supermarket Launches First Ever TV Campaign

Revealing the UKs only Equity Release Comparison Tool

The UK’s No.1 independent equity release advisory service, Equity Release Supermarket, is moving into television advertising for the first time ever, as they look to broaden their audience and showcase their pioneering technology and digital offering.

The innovative fin-tech firm recently launched a UK Industry-first digital solution for consumers – known as smartER – and now bring this industry platform to a far wider audience.

The TV campaign will be rolled out nationally – including Channel 4 and Sky – as part of a smartER push.

It follows Helen, who is looking to compare the entire equity release market and gain personalised deals to enable her to fulfil her aspirations. She discovers the only place that does this is Equity Release Supermarket’s smartER, and she embarks on the smartER journey.

 

Mark Gregory, Founder & CEO at Equity Release Supermarket commented: “Our customers are at the centre of all we do. We have always made it our mission to be as open and transparent as possible, whilst also providing the digital tools they need to understand how equity release and later life lending could give them the financial freedom they deserve.

“We also strive to empower our customers so that when they do speak with one of our advisers, they have the confidence they need and the reassurance that equity release is the right solution for them.

“Until now, the equity release landscape simply didn’t cater for consumers who wanted the knowledge and ability to research options in their own time. Consumers didn’t have the opportunity to develop their own understanding, which we know from our research is a huge frustration and a reason why some are sceptical about equity release. However, smartER now solves this problem, putting consumer’s needs first.”

 

The FCA’s ‘Consumer Duty’ principles set out higher and clearer standards of consumer protection across financial services and requires firms to put their customer’s needs first – which is exactly what smartER has done and aligned to, by giving customers the information they need, at the right time and presented in a way they can understand.

 

Mark added: “We have spent the last three years developing the technology to build a digital platform that gives consumers not only more control, but more in-depth information, a better understanding of the plans out there and greater insight to match their requirements.

“We’re excited to now launch our new TV campaign showcasing this all-inclusive platform to a far wider audience and are delighted to have the support of the UKs top Lenders.”

 

The campaign is supported by big corporate brands and UK wide providers – Pure Retirement, Standard Life Home Finance and Aviva.

 

John Wilson, Chief Commercial Officer at Pure Retirement commented: “The equity release market has grown substantially in recent years, and has increasingly become a mainstream financial planning solution. As a leading lender in the space, we understand the importance of offering customers as much information as possible to help them enter the advice process with the ability to make informed decisions. As a result, we remain committed to not only working with all of our network to help achieve this, but supporting any solutions that contribute to widening consumer understanding.”

 

The smartER platform is already thriving and has been highly well received by consumers since launch. Those who use smartER are six times more likely to complete on a product when doing their own research, in their own time, vs traditional customer acquisition strategies.

According to the firm’s latest 30-day data report, smartER searches were up an incredible 194 per cent. Plus, over a third of those consumers revisited the platform to gain different quotes due to fluctuating rates, showcasing that consumers are confident in conducting their own research prior to speaking to a Financial Adviser.

smartER is available now to consumers online: https://www.equityreleasesupermarket.com/smarter-equity-release-search