Digital marketing apprentice Rob Bester is on track to career success with Macclesfield fintech company Quint Group after seizing every opportunity to learn about the financial sector.
Rob, 32, from Manchester, started his career as a Financial Content Writer with Money Guru, a leading UK comparison site, which forms part of Quint Group.
He will begin an 18-month apprenticeship in Digital Marketing this month (February) which is being funded by the business.
Rob consciously chose the apprenticeship as the best route because he wanted to learn more about SEO, Google Analytics and reporting, to strengthen his position within the team. A further understanding of this area would also help to drive success for Money Guru.
“Before joining Money Guru, I’d been working in the marketing and advertising industry for four years, within a variety of agencies. I’d also studied a Master’s degree in Creative Writing at Manchester Metropolitan University.
“When I took the role at Money Guru, I was ready to learn new skills and I have been able to really develop here and build on my portfolio in the past year. I am really lucky to work with a great team of people who are passionate about what they do and I have been able to pick their brains to further my own knowledge.”
Rob’s apprenticeship will be undertaken with Macclesfield College, which will see him study there one day a month. He praised those within the business who have supported him in the workplace and encouraged independent learning.
“It’s great that the company has chosen to invest in its employees and that I can learn on the job too.
“The job is really interesting and there’s always new things to write about and learn from such as being involved in content strategy, social media campaigns and SEO. I’d encourage anyone, of any age, to think about studying for an apprenticeship in this way.”
Since he started at the business, Rob has quickly taken responsibility for Money Guru’s content output, alongside assisting colleagues within email marketing and social media. He is also passionate about using technology to improve the company’s profile.
Channel director and finance expert at moneyguru.com, Deborah Vickers, said:
“Money Guru is committed to retaining and upskilling its workforce and we are delighted to invest in this apprenticeship to actively support Rob on his career path.
“His passion for the job and ability to communicate has enabled him to build trust within the business and with our growing customer network too. He is committed to personal development and training and we hope that he inspires others and passes on his experiences.
“Since starting at Money Guru, he’s made considerable progress and a great contribution to our company and he has a bright future ahead of him. His willingness to go the extra mile also saw him being given Employee of the Quarter for Q2 in 2019.”