The Hire Street, an event hire company and online rental marketplace based in Buckinghamshire, is expanding its operation by hiring a business development manager to take the firm to the next level.

Caroline Baldry brings with her more than 20 years’ experience in community engagement, recruitment and marketing. She has held a variety of roles that have developed her relationship-building skills, making her an ideal advocate for the business, which is looking to create new ties with suppliers and clients.

The website, thehirestreet.co.uk, which has been trading since December 2013, allows clients arranging events to use its online platform to contact multiple suppliers in order to hire the equipment they need to make their event run smoothly. It allows users to manage all their orders online in one place.

Experienced software engineer Syed Asghar established the company to bring the event hire industry up to date technologically by offering clients and suppliers a full online hire order and inventory management solution.

It currently has more than 350 hire companies signed up to offer hire goods on the website.

Caroline Baldry said: “The hire service industry is becoming more prevalent as events are a big part of corporate strategy and finding cost-effective solutions are key to businesses, which we offer. For other customers, an event such as a wedding or a big party could be a big undertaking, but we allow customers to communicate with multiple suppliers at the same time. thehirestreet.co.uk gives them the option to find and arrange everything they need without having to scour multiple sites.

“It’s a really exciting time to have joined the company as, although event and catering hire is something completely new to me, growing a business through building relationships is my forte. We’re looking at increasing the number of suppliers we work with and I know from experience I’ll be able to support this.

“We have also just launched a full inventory management feature, which allows us and our suppliers to track all their inventory availability with auditing for free. This helps us keep our clients informed as efficiently as possible, which helps make my job – getting people on board – much easier.

“I’m looking forward to working with the team and helping our clients bring their amazing events to life.”

Syed Asghar said: “I’m delighted to welcome Caroline to the team and I’m excited to see how the business will move forward with her support thanks to her knowledge, experience and skills. It will help us to continue to source difficult to find products for our clients by forging ever stronger links with suppliers.”

“It was key for us to have someone from outside the event hire industry as we want to be innovative and do things differently. Working with people like Caroline is essential to achieve this and we’re glad to have her on board.”