Clevertouch releases “Love Martech” resource to help senior marketers develop a better marketing technology strategy

Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has today released its online resource, LoveMartech.com. The domain is a dedicated source of information for senior marketers to understand and learn more about the marketing technology market, using resources which allow them to build and deploy a better marketing strategy.

Utilising the latest figures from their annual surveys and reports, the resource provides access to statistics and insights about the state of marketing technology, and acts as a single source of education for senior marketers.

Clevertouch’s State of Marketing Technology report reveals that 68% of marketers have a marketing technology stack that isn’t fully connected or integrated. Since some marketing technologies are more important than others, Clevertouch established the concept of the Martech Spine™ to help CMOs focus on optimising the most important technologies first, before building out their wider marketing technology ‘stack’. With this approach, marketers are able to provide a greater impact in and on the business, and are able to build and report a better customer experience and greater insight for the Sales department.

Less than a third of senior marketers (28%) believe the marketing department is seen as a change agent and driver of new thinking within their organisation; the ambition of Love Martech is to help marketers improve this through the development and optimisation of a better marketing technology strategy.

Other key statistics include:
● Only 12% of marketers are running campaigns that are aligned to their customer’s journey and interests
● Less than a quarter (21%) of marketing teams provide sales with most of their collateral and use marketing technology to drive better results
● An overwhelming 69% of marketers said sales and marketing were not equally respected within their organisation
● Only 22% of marketers admit to operating in a data-driven culture
● Just 1 in 5 marketers described themselves as source of sales leads
● Majority of marketing leaders (72%) have struggled to hire martech skills
● 57% are looking to change their marketing technology platform

This new resource will continue to evolve with the business landscape as the team at Clevertouch continue to provide fresh information on the market and the latest trends that industry professionals need to be aware of.

For more information please visit https://clever-touch.com/