September 20, 2020

Gonzalo de la Mata joins Amazon Agency Molzi as Head of Global Agency Development

Former Adglow Managing Director is responsible for building international agency partnerships

Former Adglow Managing Director UK, Gonzalo de la Mata, has joined Molzi as Head of Global Agency Development. Europe’s leading Amazon Agency has tasked de la Mata with building relationships with media agencies and supporting Molzi’s commitment to  find and  conquer Amazon growth opportunities for the world’s biggest brands.

At Adglow, Gonzalo was responsible for the Amazon sales performance of the global agency’s consumer clients. Previously he was Group Commercial Operations Director at Glow Digital Media.

Gonzalo de la Mata, Head of Global Agency Development, said, “Covid-19 has reinforced to brands that if they’re not performing well on Amazon, they are missing out. Media agencies are reacting to the trend and supporting clients on the platform but are quickly realising that deep expertise and knowledge about the Amazon ecosystem is needed to succeed and accelerate growth quickly.

Advertising on Amazon has recently become a sophisticated weapon for marketers. It has proven successful for upper funnel campaigns with PPC and now the advanced programmatic DSP is giving brands more choice for conversions. Amazon’s latest results show marketers are investing heavily here.

“But generating Amazon sales is much more complicated than simply writing creative copy for ads. It requires a specialised and diverse team capable of executing on everything from the operational backoffice to retargeting campaigns. This is where Molzi’s experts can integrate with media agency teams to support clients at every possible step on Amazon.

Chris Mole, CEO of Molzi, said: “Gonzalo’s network and track-record is exactly what we are looking for as Molzi’s international expansion continues. If anyone can keep evolving our unique offering to media agencies, it’s him.”

Molzi has grown rapidly in Europe over the last three years. The 60-person team currently manages more than £100m of annualised Amazon revenue. The company ranks as Startup.co.uk’s 29th hottest UK startup and Chris Mole is shortlisted for Great British Entrepreneur of the Year 2020.