September 25, 2020

Bristol-based integrated digital marketing agency, Loom, has won two new clients during the UK coronavirus lockdown: Henchman, a family-run hedge cutting platform and garden ladder business, and Friska, Bristol-based restaurant and coffee shop. Loom is working with Henchman on a full suite of services, including SEO, PPC, biddable media and content marketing, while Friska is currently focusing on its biddable media offering.

Launched in 1994, the Henchman business has since been a pioneer of safer hedge cutting platforms and garden ladders and brought its first model to market over 20 years ago. Henchman’s customers include a number of Royal households, the NHS, the RHS, the National Trust, hundreds of councils, schools, colleges, nationwide landscape gardeners and, predominantly, tens of thousands of householders.

Henchman has already started to see strong results since working with Loom, with an increase in conversion rates and a rise in direct website revenue. Henchman’s sector has benefited from a surge in searches during lockdown which Loom has been able to help maximise to deliver record-breaking results. Although it’s early days, the future looks bright.

Meanwhile, Loom is set to help Friska promote its Friska At Home offering – freshly prepared, pre-cooked meal kits delivered to homes – a service that has been launched during the outbreak. Founded in 2009, Friska serves food inspired by flavours from around the world, alongside speciality coffee that is directly sourced from local, trusted suppliers. Co-founders Griff and Ed strive to create a positive culture surrounding the business and are committed to running the business in a responsible way. With an ethos based on making a positive impact on the world, charity partners include Deki and FRANK water.

“Digital has been the one constant during lockdown, and we’re pleased to have seen positive results for clients across the board. We were delighted to secure two new clients and to have such positive starts,” commented Loom Founder and Director, Nikki Ellison. “Both Friska and Henchman have been wonderful clients to work with so far and we look forward to further developing and implementing their digital strategy”