October 25, 2020

Boost for UK tourism as Park Leisure sees 74% increase in bookings

A staggering 74% year-on-year increase in summer bookings1 has been reported by UK holiday home operator, Park Leisure, with September dates almost fully booked, as domestic holidays surge in popularity.

Amidst uncertainty regarding international travel, with more and more locations being added to the quarantine list and government guidelines changing almost daily, YouGov data2 shows that over three quarters of Brits (77%) have no intention of travelling abroad this year. In fact, 43% say they intend to take more or the same number of UK holidays than they usually would this year3.

And as British holidaymakers increasingly seek UK getaways, Park Leisure has seen a huge boost in bookings for its pet-friendly countryside and coastal holiday parks. From the likes of Cornwall, Northumberland and North Wales, to Yorkshire and Herefordshire, Park Leisure’s l holiday parks showcase the best of the UK’s natural beauty and are open all year round. Of all the locations, Littondale, based in the Yorkshire Dales, has seen the biggest increase, taking a huge 91% more bookings this summer (June – August) compared to the same period last year.

The company also reports a 47% increase in sales of its luxury caravans since June 2020, suggesting that an increasing number of people are ready to invest in holiday home ownership amid the uncertainty of the current travel climate.

Lisa Williams, director of marketing and holiday sales at Park Leisure, said: “It goes without saying that this year has been completely unpredictable and there were challenges to overcome to make sure that we were able to welcome holiday home owners and holiday makers to our parks safely and comfortably this summer.

“Alongside the benefit of avoiding international travel regulations, our holiday homes are completely self-contained with everything you need for your prefect break. Staying in our holiday homes mean any unnecessary social interaction is avoided and our guests can cocoon themselves in their own little sanctuary or explore the beautiful great outdoors!

“We have, of course, redesigned our processes to keep people safe, as well as introducing hand sanitising facilities and regular signage displaying the guidelines and best practice, alongside a host of other measures to give holiday home owners and holidaymakers peace of mind.”

  • To put customers at ease, Park Leisure has implemented several measures such as:
  • A reduced deposit to help customers secure the dates they want
  • Free amendments to bookings*
  • An adapted check-in process to minimise unnecessary contact
  • Industry leading cleaning regularly implemented in each accommodation
  • COVID-19 secure certification from VisitBritain

Lisa added: “The surge in bookings has confirmed something we’ve believed for a long time: the UK has some of the most beautiful and most relaxing holiday spots. From the gorgeous coasts of Cornwall, the breathtaking mountain scenery of North Wales to the lush countryside of Yorkshire, Northumberland and Herefordshire, you don’t need to travel abroad for a break when you can tuck yourself away into an idyllic spot right on your doorstep. With all the difficulty of the last few months, a lot of people are in need of a well-deserved break, so we’re not surprised to see so many taking advantage of our UK locations.

“What’s been really interesting to see is that there’s no sign of things slowing down now the school holidays are over. In fact, September is heading towards full capacity for us, and October seems to be going the same way too. We’re open 12 months of the year and with holidays abroad so uncertain for the foreseeable future, now is a great time to book a stress-free and relaxing break for you, your family, and even your pets!”

To book your stay in one of Park Leisure’s stunning UK locations, visit https://www.parkleisureholidays.co.uk/