Brilliant Masks launches ground-breaking new UK-made face covering from Alder Hey to help prevent spread of COVID-19

Alder Hey clinicians and innovators team up with Trafford-based firm, Brilliant Masks, to design and produce a face-covering of the highest industry and infection control standards

100% UK made, every face-covering bought will see a contribution to Alder Hey Children’s NHS Foundation Trust to fund vital research and innovation projects

Alder Hey clinicians and innovators have teamed up with Brilliant Masks to launch what is believed to be one of the UK’s leading non-medical face coverings, with a contribution from each sale going to Alder Hey Children’s NHS Foundation Trust.

Brilliant Masks, which launched this week, have been designed and tested to the toughest industry health and infection standards. The new cloth face coverings are intended to be one of the best in the market in terms of comfort, breathability, fit and protection.

Sustainably sourced and with a transparent and traceable supply chain, Brilliant Masks are manufactured from start to finish in the UK and are printed using toxic-free Greenprinted™️ Technology.

They have been designed to ensure maximum comfort and safety. The masks are made of super soft 450 thread Supima cotton and have an anti-viral coating tested against COVID-19.

They are available in Adult and Child sizes and are fully washable, easy to iron and reusable. They are available now at

Priced at £9.99, every Brilliant Mask sold will see a contribution of up to 20% made to Alder Hey Children’s NHS Foundation Trust and could raise hundreds of thousands of pounds for vital research, development and innovation projects at the specialist children’s trust.

Brilliant Masks is now aiming to become regarded in the UK as the nation’s leading non-medical face covering as Alder Hey encourages UK families to opt for high-quality face coverings to protect against the transmission of COVID-19.

“There are so many face coverings available in the UK, often shipped in from across the world, but also with a huge variation in their safety, comfort and practicality levels,” said Emma Hughes, Deputy Director of Innovation at Alder Hey Children’s NHS Foundation Trust.

“Early on in the pandemic we identified a need for a non-clinical and child-friendly face covering that could provide some protection from COVID-19, so we began to develop a cloth face covering that would be one of the best in the market in terms of comfort, breathability, fit and protection.

“We were also keen to support the UK manufacturing industry during these challenging times and are delighted to have partnered with English Fine Cottons and Brilliant Masks, both close to us here in the North West. Combining our expertise has been invaluable in creating a covering that looks both fashionable and comfortable while most importantly efficiently catching coughs and sneezes and helping to protect our children, families and staff from viruses including COVID-19.”

Roland Partridge, Consultant Paediatric and Neonatal Surgeon at Alder Hey, added: “Our aim was to develop a product that would set the standard for optimal protection, providing our patients and families with an effective face covering when visiting the hospital. We’re pleased we are now able to offer this amazing product to the wider public with Brilliant Masks.

“The child-friendly design combined with the quality, fit and comfort of the face coverings means the whole family can wear them, whilst also supporting the hospital and helping to stop the spread of COVID-19.”

Michael Conway, Founder of Brilliant Masks, said: “We’re immensely proud to be able to team up with Alder Hey to launch Brilliant Masks and we hope the nation really gets behind them. With a percentage of the price going to Alder Hey, people can ensure they’re also supporting the delivery of some truly ground-breaking projects.

“Together, we need to change the narrative on face coverings here in the UK. We have to demand greater safety standards in our supply chain for masks, as they are so critical to the safety of our nation and our families. Brilliant Masks are a leading light in face coverings now, they are also a truly traceable, eco-friendly product. From the field where the cotton for your mask was grown, to the factories in the UK where it was spun, woven into high-quality fabric and printed with its fun designs, the environment has been taken into account.

“With a low carbon footprint and excellent eco-credentials, by choosing one of these masks, people are helping keep our planet free of single-use plastic waste which ends up in our oceans or landfill, whilst also supporting Alder Hey and limiting the spread of COVID-19,” concluded Michael.