July 30, 2021

FMCG startup Vilosophy launches with first brand to market – V&YOU

Vilosophy is a startup FMCG company focused on bringing lifestyle brands to market which specialise in alternative products using active ingredients. It launches today with its inaugural brand V&YOU, which is introducing a range of premium products that use active ingredients such as CBD and nicotine, to help people enhance their daily vibe and find joyful intensity in everything they do.

V&YOU has created a range of premium products around four vibes – calm, chill, focus and boost – and includes CBD oils and pouches, as well as nicotine pouches. One of the only suppliers in the UK, the V&YOU CBD pouch provides a new, discreet and convenient way to take CBD.

With the global CBD market expected to accelerate to $23.6bn over the next five years and Europe’s CBD market set to grow by 400%, V&YOU creates premium CBD products that adhere to the strictest quality standards and laboratory testing, but at an accessible price.

Founded by a group of highly experienced executives within the global FMCG sector – Titus Wouda Kuipers, Ged Shudall and Markus Bonke – Vilosophy brings credibility, accessibility and transparency to the alternative products market, giving people the freedom to choose how they live their life.

Co-founder and CEO of Vilosophy Titus Wouda Kuipers comments:

“We have seen the CBD market explode over the last few years with consumers using products reportedly for a variety of reasons, whether to alleviate pain, stress, anxiety, or to help them sleep. With the market set to continue this growth trajectory, we want to bring credibility, accessibility and transparency to the industry, enabling everyone to enjoy the benefits of CBD.

“We are excited that our first brand V&YOU will be one of the only producers of CBD pouches in the UK. Pouches are incredibly popular across Europe and we think people in the UK will find them a convenient way to take CBD, they also provide longer lasting flavours.

“Vilosophy has been founded on the belief that people should be free to choose how they live their life and our aim is to develop a portfolio of lifestyle brands that bring premium active ingredients to market, in a way that is best for people.”

V&YOU has an exciting innovation pipeline that includes vaping liquids, CBD muscle balm and CBD tea.