August 4, 2021

Start-Up Drinks Brand Reducing CO2 by the Truckload

Drinks Cubed is on a mission to become the lowest carbon footprint drinks brand in the UK. An integral part of this goal is to fundamentally change the environmental impact of distribution within the drinks industry supply chain. Despite the innovative start-up being just a year old, Drinks Cubed is the first drinks brand to introduce its own fleet of zero CO2 emissions heavy goods vehicles, with a consistent roll-out planned over the next few years.

The UK based drinks brand has shown its commitment to its mission early on in its journey by investing in a multi-million-pound deal to acquire a fleet of Volta Trucks. The new Volta Zero is the world’s first purpose-built full-electric 16-tonne commercial vehicle designed specifically for inner-city parcel and freight distribution. From launch, the Volta Zero will be a significant contributor to the future vision of zero-emission cities all over the world.

The partnership between Drinks Cubed and Volta Trucks captures synergies for both parties when it comes to their eco-credentials. Both brands are very focussed on the materials they use, with Drinks Cubed using FSC® certified paperboard and ASI certified aluminium (the first drinks company on the planet to do so), and EU sourced plant-based plastics in their packaging. While the Volta Zero’s exterior body panels are made from naturally grown flax fibre and biodegradable resin, reducing CO2 in materials used for the trucks by over 75% compared to carbon fibre composite materials.

Co-founder of Drinks Cubed, Sukhi Sindhu, comments on the partnership: “When myself and my cousin, Rav, set up Drinks Cubed we wanted to do things right from the get-go. We are both incredibly passionate about the challenges humanity faces today, however we weren’t content with just discussing the problems, we wanted to find solutions. So, as well as looking at our carbon footprint when it came to our packaging, we also needed to address our distribution too.”

As well as its commitment to the environment, the ethical drinks brand is passionate about people too, donating over 30,000 drinks to 21 NHS hospitals as part of its Covid response in March. And to mark its partnership with Volta Trucks, Drinks Cubed has donated a truck full of approximately 15,000 drinks to The Felix Project. The Drinks Cubed management team spent the day of the 21st September volunteering at The Felix Project to help redistribute food and drinks across London.

The Felix Project provides a free door-to-door service to collect surplus food from suppliers and deliver it to charities and schools, to help disadvantaged adults and children get access to high-quality nutritious food. Since lockdown began, The Felix Project has worked with celebrities including Phoebe Waller Bridge, Olivia Coleman, Ellie Goulding, Jack Whitehall, and James May to successfully redistribute the equivalent of more than 12 million meals.

Mark Curtin, CEO of The Felix Project said: “The Felix Project is proud to partner with Drinks Cubed, and we believe that together we can help London’s most vulnerable communities. We’re delighted to invite them to volunteer with us and see how our operations and their donation help reduce food waste and food hunger all across London.”

Chief Executive Officer of Volta Trucks, Rob Fowler, concluded: “I’m delighted to confirm Drinks Cubed as part of our Pioneer Programme and purchaser of some of the first Volta Zero vehicles that will be on the road in 2022. It is clear that both Volta Trucks and Drinks Cubed have similar and deep-rooted sustainability principles, and it is a pleasure to be working with such a likeminded customer. It is also great to be helping to support such a worthy cause as The Felix Project and to see Drinks Cubed water destined for those who need it most.”