August 5, 2021

Born Social Announce Strategic Hire

Award winning social media agency, Born Social, has appointed Will Menko to the role of strategist following a year of continued growth.

As a former integrated account specialist turned strategist, Will joins with a varied skillset and a lateral knowledge of the industry. Before joining Born Social, Will worked as a planner at creative content agency, Digital Natives, where he led on familiar brands like Dermalogica, L’Oreal, and Gü as well as helping the agency to a series of new account wins including Breville, Crockpot and Yankee Candles. Prior to this, he was a senior account manager at adam&eveDDB, where he helped Volkswagen to rebuild trust among consumers following the emissions scandal in 2016.

“We’re absolutely thrilled to welcome Will to our growing strategy team,” says Born Social’s Head of Strategy, Essi Nurminen. “His extensive background in creative and strategic thinking, in both big and small agencies, will further bolster the way we approach social-first strategies.”

Commenting on his new role at Born Social, Will Menko, says: “I’m really happy to be joining Born Social at this point in my career. They have a reputation for blending traditional marketing principles with progressive, social-first thinking. It’s not only personally exciting to be a part of that, but it’s also where I feel brands can now be most commercially and culturally impactful. Plus, they couldn’t be a more lovely, ambitious and talented group of people. I’m extremely excited to see what we can do next.”