August 5, 2021

CRAVE, a whole new kind of food and drink festival launches May 2021

CRAVE is a brand new food and drink festival launching in two locations across the UK in May 2021. CRAVE Hampshire will kick off the spring season at Avington Park, Winchester over the bank holiday weekend of 1st – 2nd May 2021. CRAVE Midlands will be held within the grounds of Lamport Hall, Northampton, during the weekend of 15th -16th May 2021.

The CRAVE festival concept has been conceived by event management group Marque II Media, whose ethos and vision is to create memorable lifestyle events which bring communities together to celebrate their passions.

The inspiration for the new ‘destination’ food festival stems from a deep desire to create a diverse and immersive gastronomic experience, for all ages, within the grounds of some of Britain’s most beautiful and exclusive country homes.

CRAVE will celebrate the country’s biggest culinary names and the best and brightest food talent. The first headlining chef appearing at CRAVE is Jean- Christophe Novelli, with further industry-leading names to be announced.

CRAVE will appeal to anyone who’s enthusiastic about the creation, enjoyment and experience of food.

Marque II Media Executive Director Paul Mathers said “Having experienced and managed a number of events around the globe, we had long been wanting to create new kind of food festival that would bring like-minded foodies together to celebrate their love of cooking in a stunning outdoor setting.

“CRAVE is all about the passion and delight of food, from farm to fork, paddock to plate and everything in between; rearing and farming, making, tasting, eating, enjoying and sharing. It will be a sensory delight where food is king,”

The team are committed to showcasing the very best of locally grown, nurtured and created food and drink produce from a range of artisans, producers, chefs, restaurants, wineries, brewers and distillers in a COVID safe setting.

Mathers said “We’re thrilled to have an incredible line up of globally renowned and much-admired chefs on board with us, starting with Jean-Christophe Novelli, along with an exciting range of independent pop-ups, restaurants, food producers and drinks brands.

“We hope that people will come away from their CRAVE experience with new ideas and exuberance, learned from the experts and local talent alike. There will be energy at CRAVE like no other.”

The variety of experiences on offer for festival-goers at CRAVE will include a wide range of food demo’s and hand’s on cooking workshops, headline chef Masterclasses, pop up restaurants and bars, street food experiences, interactive workshops, kid’s classes, mixology sessions and tastings, an outdoor cinema and group dining in the on-site Banquet Marquees.

Mathers continues “Now, in these times, more than ever people are seeing food as solace and a source of togetherness and creativity. We’re passionate about bringing invention and innovation to our events and at CRAVE this will be demonstrated through the implementation of new technologies, and curated and memorable experiences.”

Exhibiting at CRAVE

Mathers and his team are keen to attract a culturally diverse range of businesses of all sizes to exhibit active in the food, beverage, restaurant, pub, bar, produce, agriculture, sustainability, cooking and healthy lifestyle categories.

Exhibitor sites include produce and retail stand space, pop up food and experience sites, brand activation sites, marquee’s, trader tables and space only sites. All will come complete with a free data collection package, allowing brands to capture and track leads post-events. Space only sites start from just £30/sqm.

Mathers adds “Key to CRAVE’s ethos is our partner’s success, which is also our success. We know how tough it’s been for the whole industry and continues to be. To that end, we’ve produced a range of tailor-made, cost-efficient and fully supported commercial packages to provide the brands that join in our CRAVE journey with the best possible deliverables and return on investment.”

Entry to CRAVE will start from £20 with Masterclasses from £20 and VIP experiences from £95

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