PR agency Eulogy launches Elevator 2021 – It’s annual competition to accelerate tech start-ups driving the green economy

Independent communications agency, Eulogy, has launched its second Elevator programme, with a focus on technology start-ups spearheading the green economy.

As the UK government and Innovate UK announce the recipients of The Sustainable Innovation Fund, with £135m awarded to support businesses pursuing clean growth projects, Eulogy’s Elevator 2021 programme aims to contribute to the ‘build back greener’ movement and help tech start-ups through the ongoing challenging environment.

Now open for entries, Elevator is an accelerator competition enabling early stage technology ventures to pitch for pro bono communications support, designed to help move businesses from start-up to scale-up, whilst accelerating solutions to some of humanity’s modern-day challenges.

The winner will receive marketing, communications, and branding consultancy services to the value of £30,000, spanning February to July 2021.

Five runners up will each receive a Clarity session, Eulogy’s strategic consultancy workshop, which helps businesses identify a communications roadmap to growth.
The competition will be open for submissions from 17th November 2020 to 18th December 2020. Shortlisted entries will be informed in January 2021, with final pitches taking place and overall winner announced on 29th January 2021.

This year’s judging panel represents a diverse spectrum of the technology and communications industry, including Will Miller, Marketing Director at Tech Nation; Elliot Wellsteed-Crook, Director of Community at Forbes Ignite; Lis Field, CEO of Eulogy and Adrian Brady, Chairman of Eulogy, alongside senior tech journalists and other influential representatives of the sector.

Will Miller, Marketing Director, Tech Nation, comments: “This is an important time to be supporting the green tech start-up ecosystem, so I am delighted to be part of Eulogy’s Elevator judging panel. Europe leads the world for impact investing and Tech Nation has a strong commitment to supporting ambitious entrepreneurs driving environmental and sustainable change. As tech start-ups grapple with the challenging operating environment, programmes such as this are vital in providing that helping hand to make ambitions a reality.”

The competition forms part of the Eulogy’s commitment to instil and drive lasting impact on the community and society; and supports its existing work with tech clients such as Headspace and Epic Games, on the growing theme of responsible business.

Lis Field, CEO, Eulogy, said; “We’ve always been committed to driving positive change within our own communities, for our clients and for society more widely. Technology is playing a vital role in delivering a greener and more sustainable future, whilst supporting jobs and rebooting the UK economy – that is why we are focusing our attention on green tech in this year’s competition. This is a chance for us to deploy our expertise to support tech ventures spearheading this important future and I’m looking forward to seeing some fantastic entries.”

Applications for Elevator 2021 are open to early stage tech businesses with a focus on the environment and sustainability at Seed and Series A funding rounds. Businesses can enter on the Eulogy website here:

In 2019, In2ScienceUK were the winners of Eulogy’s Elevator programme, an award-winning charity promoting social mobility and diversity in STEM among disadvantaged young people across the UK. Eulogy worked closely with the organisation over a six-month period to help them articulate their positioning and engage with relevant audiences to further their cause.

Dr Rebecca McKelvey, Founder, In2ScienceUK said: “The Eulogy team supported us to develop our brand, build our profile with beneficiaries we were keen to connect with as well as develop the team to think about communications in a creative and dynamic way. One year on and we have increased our partnerships, revenue and most importantly the number of young people we are able to support. We have learned about the power of good communication and we cannot thank the team at Eulogy enough.”

Now in its 24th year, Eulogy is a full-service integrated communications agency, delivering services right across the marketing mix. Eulogy has a strong heritage in helping both early stage tech ventures and large enterprise drive reputation and growth, with client experience including Virgin Media Business, Epic Games, Oxbotica, Drayson Technologies and Foundry, to name a few.

In the last 12 months, Eulogy has greatly expanded its tech portfolio, as the industry has grown rapidly to support the acceleration in digital transformation, winning a diverse range of UK and international tech clients, including, Ekimetrics, Stocard, Mettle, Iyuno, and Flintfox, alongside project growth with retained clients including American Express, Kantar, Virgin Media Business and TCC.