Why do you need a global footprint for your cloud?

By Sarah Doherty, Product Marketing Manager at iland Cloud

With the increased awareness around cloud solutions, most organisations immediately think about reducing cost and shortening time-to-market. As more ideas around cloud are discussed, other criteria like performance, security, compliance, workload segmentation, and how to integrate the cloud become more relevant to an existing environment. The profile of a global cloud footprint; however, is an equally important consideration.

It may be time to think about why having a standardised global cloud footprint matters. Here are ten good reasons why:

  1. Data sovereignty, privacy laws and local regulations are real.Your business can be impacted if these regulations are not properly followed. Choosing a cloud provider with a strong global footprint not only gives you the ability to comply with local regulations in the countries where your organisation does business but provides the ability to manage your cloud footprint from a global level, which is more efficient and cost effective.
  2. Keep your end users closer. Any organisation wants the right to choose where apps are delivered and where the data is stored. Whether it is about performance, latency issues, data privacy or data sharing; as more of the IT footprint is migrated into the cloud, it is critical to have a provider who offers the flexibility to decide where that footprint lives. These are decisions that should be based on the business, not dictated by your service provider.
  3. Simplify with a single global contract.For many multinational businesses, completing contract negotiations in each country where a business is conducted can be a daunting task that may bring projects to a standstill. Finding the right cloud provider that delivers an overarching global contract allows your organisation to undergo this process one time which will save time and money for your organisation. In addition, having a larger global contract allows for more power and the ability to negotiate better pricing while standardising costs. This can help when rolling out customer facing products and applications in which there is the need to present simple chargeback or pricing options.
  4. Standardize with a global SLA (Service Level Agreements).Getting a standard, global SLA (Service Level Agreement) provides the ability to offer that same SLA to end users. No two cloud providers ever offer the same SLAs, so being able to easily define that across the regions where your organisation does business can help improve service and management of your business SLA’s.
  5. Consistent IT service catalogue availability.Choosing the right cloud provider allows for the ability to build out a standard IT service catalogue, group application templates together and distribute all of it globally with little to no effort.
  6. Streamline with single pane of glass management interface.Having a standardised management interface greatly simplifies IT operations and deployment methodologies. This covers items like alert notices, IT Service catalogue items, reporting and analytics, and support which then indicates how those feedback into the IT department.
  7. Standardise support with ITIL. When choosing a cloud provider, look for standardised onboarding and support levels that compliment your organisation’s environment.
  8. Facilitate the path towards a global cloud strategy. Many multinational companies are still undertaking the path to a global cloud strategy. Evaluating and ultimately selecting a global cloud provider can facilitate this process and provide a framework for your global IT organisation to streamline and standardise operations.
  9. Compliance cannot be ignored.Another key initiative is compliance which needs to be accurately addressed so as not to delay or stall key business activities. A cloud service provider should be focused on global compliance issues while enabling your organisation to standardise this initiative across all the regions where your business is conducted.
  10. Innovation can happen anywhere.As enterprises increasingly rely on innovation to drive new market demand; IT departments need to be ready to support all these activities wherever it occurs. The cloud takes away the need for sizable up-front investments in hardware while also providing the ability to spin up “start-up-like” environments whenever and wherever. Think of it as your global laboratory and that lab can be moved or replicated at any time, giving optimal flexibility to the innovative projects for your business.

At iland, we are always working with our multinational customers to better understand challenges that are faced within an IT infrastructure. Our goal is to provide the tools and simplicity that is needed in all cases. We have developed a resilient global cloud footprint that consists of 10 data centres in North America, Europe, and the Asia-Pacific regions. Each state-of-the-art facility is host to the workloads of growing businesses, both local and global, requiring additional capacity, local presence, or sophisticated disaster recovery support. And we have backup facilities at every location. The expansion into these data centres has been driven primarily by customer needs. Low-cost resources are not enough in leading a successful migration to the cloud, it takes a cloud service provider that can keep up with your business needs while helping you streamline your organisation’s processes in all the places where you do business.

To learn more about iland, visit: https://www.iland.com/

How to boost retailers’ margins over black Friday

Matt Cockayne, chief commercial officer at Yapily offers advice for retailers wishing capitalise on Black Friday and Cyber Monday:

Black Friday and Cyber Monday will see a huge amount of online sales, as lockdown and social distancing rules remain in force across the UK. The Centre for Retail Research (CRR) expects total online sales to rise 52.9% from £3.771 billion (2019) to £5.764 billion this year. But while this rise in online payments should be encouraged, it again puts a spotlight on the monopoly card networks hold over payments. It’s expected that Visa and Mastercard will pocket at least £57.6m from this period from processing payments for retailers and small businesses. And that’s just based on a 1% fee, which in some cases is even higher.

Retailers are beyond frustrated with the duopoly of Mastercard and Visa – as highlighted by the British Retail Consortium time and again. It’s high time we had a fairer way of processing digital payments. One that doesn’t squeeze already hard-done by retailers. We need to enable more payments through Open Banking.

With Open Banking, the merchant’s bank deals directly with the consumer’s bank, getting rid of unnecessary middlemen. This means payments come at a fraction – up to 88% cheaper – of the cost of traditional card fees, representing significant savings for businesses. Not only can these savings be passed directly onto customers, or reinvested into the business, but Open Banking offers a better user experience, and enhanced security, which will help increase online conversion rates.

“As businesses look to rebuild in 2021, we need to do everything we can to help them maximise their profits. And changing the way they receive payments is a simple change that can make a lot of difference.”

Supply chain supremo gears up for 2021 and fresh start after challenging year

A PROCUREMENT and supply chain specialist who transformed companies across Europe has given his own business a new lease of life.

When Covid-19 took hold in the UK earlier this year, Tom Evans was forced to pivot and change his course of direction to navigate the economic challenge facing all sectors.

As managing director of Pro Outsourcing, he has spent almost a decade working as a consultant and commercial savings expert with blue chip giants of the manufacturing, aerospace, retail, distribution, and automotive industries.

But in March – as was the case for many organisations – the Wrexham-based firm suffered a sharp downturn in client work and was forced to re-evaluate.

Tom decided to launch Purchcare, a venture buying bulk and circulating personal protective equipment (PPE) for frontline workers, at a time when they needed it most.

The move was successful as a short-term solution to the pressures brought on by Coronavirus and gave him a fresh perspective on how to be even more flexible and forward-thinking in the face of a global crisis.

Seven months on and with a clear vision for the road ahead, the 45 year-old – who grew up in Ruthin – is fully focused on driving Pro Outsourcing to further success in its second decade.

“When the pandemic arrived we took a hit so I had to quickly pivot and use my knowledge and expertise to create a new revenue stream for us short-term,” said Tom, also a CIPS (Chartered Institute of Procurement and Supply) lecturer at Bangor University.

“I’m glad to say that helped us through those tough months for all businesses in the Spring and Summer and gave me time to reflect on Pro Outsourcing and where we want to go as a company.”

He is keen to ‘give back’ to companies in North Wales and believes the way in which consumers relied on the local supply chain is evidence that long-term, organisations should be looking a lot closer at their carbon footprint and granular spend.

“When I launched Pro Outsourcing, I wanted to be different from the norm,” said Tom, who has three children with wife Sian – Joe, Rhian and Ffion.

“I had previously worked for large organisations who would hire a consultancy to produce an expensive report telling them what was required, and then they would leave.

“The first thing I thought about was adding value, so what we do is identify what needs to be improved, what savings can be made, and then deliver the work. Rather than just identifying problems we come up with solutions and see them through.

“You almost become part of the business, you are part of its journey to becoming more profitable and efficient, which is very rewarding.”

He added: “We have worked in sectors across Europe, from the German automotive industry to food firms on Anglesey, retailers, distribution, manufacturing and even the company that makes touch screens for McDonalds, whom we helped grow from a small facility to achieving significant turnover.

“Procurement delivers a range of benefits. It not only seeks to reduce costs and to ensure supply, but also supports strategic organisational objectives such as market expansion and product innovation.

“We evaluate everything, and the result is you spend less, save more and continue to deliver a quality service.”

The impetus now is on rebuilding into 2021 and supporting SMEs and anchor companies across the region as they also lay foundations for the ‘new normal’.

“We really want to help those businesses that have struggled and faced challenges during the pandemic to move forward, to buy more from homegrown firms, look at their culture and ethics and support the UK economy, especially here in North Wales,” said Tom.

“That means being greener, more sustainable and working smart as well as working hard.”

He added: “It’s easier than you think to buy better and to do things the right way for the good of the local and national economy and our carbon footprint.

“One thing this year has shown all of us is we need to be prepared for anything and minimise risk. There is no amount of planning that could have prepared us for 2020, but sourcing locally would have minimised disruption when the crisis was spreading globally. That’s something we all need to consider in future.”

For more information, visit www.pro-outsourcing.co.uk or follow Pro Outsourcing at @pro-outsource on social media.

How Absurd Transformed Electrical Safety First into a Digital Disrupter

Oliver Bailey at Absurd, explains how they transformed the digital strategy for Electrical Safety First

Sometimes the only way to facilitate genuine change and become a true disrupter in your sector is to overhaul your digital strategy completely – even when it appears to be working.

That’s exactly what we did for consumer protection charity, Electrical Safety First – shifting a content-led, always-on approach, which was inciting spikes in consumer engagement, to a customer-centric digital product strategy that has not only significantly increased a consistent flow of site traffic and engagement, but attracted a substantial amount of funding for the charity from corporate partners.

While a new content-led strategy, introduced in 2018, drove an uplift in traffic to www.electricalsafetyfirst.org.uk  of around a third – further research into the wants and needs of the charity’s audiences showed that rather than just promoting behaviour change through communication, a more effective strategy would be to solve genuine consumer problems and cut through the noise with tangible and engaging digital products.

And adopting this change of focus transformed the charity’s digital presence.

There were three strands to the process:

 

Intuitive User Journey

Electrical Safety First is dedicated to reducing the number of injuries and deaths caused by electricity; it campaigns on a number of key issues including the risks of buying counterfeit electrical products, the roles and responsibilities of landlords, the importance of using a registered electrician and improving the product recall and registration process.

With so much campaign information and important consumer advice to communicate, we started by overhauling the charity’s current website, making the user journey more intuitive and maximising the wealth of information that the site hosted.

Central to the product strategy is a new Knowledge Base that invites users to ask Electrical Safety First anything – and intuitively serves relevant information from the 5000+ pages of information on the site. The Knowledge Base has also been optimised for voice allowing users to get answers to common questions easily from Electrical Safety First as a reliable, expert source.

Since its launch, searches on the site have increased by more than 75 per cent and there have been a significant number of repeat visits as consumers continue to turn to Electrical Safety First as a reliable and easy to use source.

 

Delivering the right things in the right way

Continuing on our ambition to deliver the wealth of information offered by Electrical Safety First in the right and most easy to access format, our next task was to create genuine cut-through when it came to the potential life-threatening issue of electrical product recalls – ensuring that the charity was at the forefront of driving consumer awareness and action.

Research shows that electrical product recalls have a success rate of between 10-20% resulting in a quagmire of hazardous appliances still being used in UK homes. Currently the only way to contact customers about a recall is if they have registered their item when purchased – paperwork that many people ignore. We set about tackling the barriers to getting consumers to take the risk of a recall seriously, with minimal impact to their time and cutting out all unnecessary admin.

With consumers increasingly turning to virtual assistants such as Amazon Alexa and Google Home, especially as they spend more time working and socialising at home, we identified that voice technology could make this process easily accessible and a task that they could engage with at leisure or “in the moment”.

We developed an Alexa app which simplifies the recall process. Asking Alexa makes it easy for users to make ad hoc checks on their appliances whilst carrying out household tasks without having to resort to adding serial numbers into a website. Consumers simply say the item’s brand name and model to check if it is currently on a recall list. It also incorporates other helpful electrical advice as well as a fun ‘How Can It Kill Me’ game, originally developed to target students, which highlights electrical dangers in the home.

The result? Overall searches for product recalls are now up 60 per cent year on year and continuing to rise – increasingly through voice.

 

Consumer-first approach

Our user research has also helped Electrical Safety First tackle another crucial campaign area – raising consumer awareness around counterfeit electrical goods, especially when purchasing from online marketplaces like Amazon and Ebay. One of the main issues that we identified is that some customers are unaware of how the marketplaces work, not understanding that they are often buying from an unregulated third party.

Again, we needed to make this education process seamless and part of the customer journey – with no additional admin that would take up precious time. The solution was a browser plugin that was launched for Chrome first (as our MVP), and then rolled out for Edge, Firefox and Safari.

Once downloaded, the Check It Out plugin displays a logo and warning when consumers are browsing or about to buy a product from a third party, warning them that they are not purchasing from the manufacturer or trusted retailer. To date, the tool has indexed well over 500,000 products.

 

Commercial Partnership Funding and increased consumer engagement 

The transformation of Electrical Safety First’s digital strategy has strengthened the charity’s status as a force to be reckoned with when it comes to championing consumer safety around electrical issues.

It has garnered the attention of large national retailers including the Kingfisher Group, Carphone Warehouse and Beko (as well as government bodies) as a result, and ESF has received significant campaign funding to progress this crucial work.

To cut through the noise of the endless content with which we are being bombarded, we have placed the customer at the very heart of digital innovation and the results have spoken for themselves.

  • Bounce rate has reduced as consumers find exactly what they need (with a reduced number of pages being visited as the search functionality improves the user journey)
  • Sessions have increased and direct traffic has also risen by 15%
  • Brand engagement has improved and social referrals are up 200% with consumers much more attracted to the site’s content and functionality

To learn more visit https://www.thisisabsurd.com/

 

Code Computerlove launches new services for businesses impacted by Covid-19

Digital product and service company Code Computerlove has launched a range of new services on the back of insights into the key challenges businesses are facing amid the Covid-19 pandemic.

The Manchester based agency has responded to three salient ways organisations are changing their digital strategies to adapt to consumer behaviours impacted by the pandemic; adapting their business model to introduce D2C channels, preparing new revenue channels in light of continued unpredictability and, for those businesses that are thriving, getting more things done faster.

Code’s new services have been designed to enable businesses to respond quickly to these foremost challenges with tailored two-week design sprint programmes, using data, research and idea generation techniques that involve all key stakeholders to drive business-wide improvements.

Code’s business development director, Steve Peters explains:

“As a company that partners with businesses from scale-ups through to corporations with large in-house development teams, we’ve been using design sprints successfully to solve all kinds of business problems for many years. Then having helped a number of businesses to adapt to the Covid-era, we’ve taken a proven process and created tailored design sprint agendas based around three core challenges. By packaging our services into a rapid, valuable set of activities we can make a difference quickly and cater for business’ needs.

“Whether organisations need to ‘disrupt’ and change their business model, ‘grow’ to prepare for an unpredictable 2021 or ‘accelerate’ to capitalise quicker on new market opportunities, each service is designed to result in tangible change.

“As well as identifying key ways that business need to change in response to the pandemic, we also see that they need to do it at speed. Businesses need to act now, not later and the two-week format is ideal for making progress rapidly and adding value immediately.

“For businesses that are finding it hard to react, now is the moment to amplify the importance of digital inside the organisation, focussing on effectiveness and delivering new lines of revenue.

“For businesses that are thriving, now is the time to understand how to go even faster and deliver more value to your customers and your business whilst making smart long-term technical decisions.”

Steve adds: “We’ve been working to support a number of our clients in adapting to the impact Covid has had on their businesses, and would be glad to share our knowledge and resources to help others who are navigating their organisations through these torrid times.

“As well as launching our new Covid focused services we will be hosting industry events, talks and content to our website to impart advice and give greater assistance to all businesses in need of help and support.”

 

For more information visit www.codecomputerlove.com

Greg Foss: The $1.5tn industry you didn’t know you were part of – the corporate evolution of cybercrime

 by Greg Foss, Senior Cyber Security Strategist, VMware Carbon Black 

 Today the cybercriminal community costs the global economy an estimated $2.9million every minute. And, because every cost is usually someone else’s revenue, that translates into a global cybercrime economy currently exceeding $1.5trillion annually. It’s an economy we are all part of because we are the unwilling “customers” who pay ransoms to get our systems unencrypted or have our data stolen and monetised on the dark web. While it might be comforting to imagine that cybercriminals are disorganised, acting alone or in small groups, this is definitively not the case. In any market with that much potential, there are major players, collaborators, competitors, innovators and influencers; cybercrime is no different.

As we aim to protect ourselves from the revenue-generating activities of cybercriminals and the geopolitical machinations of nation-state actors it is important to understand how the industry behaves and where it is heading. In the VMware Carbon Black Threat Analysis Unit, we track trends, spot emerging tactics and analyse how the sector is pivoting towards new targets so we can prevent clients from becoming victims.

 

Innovation and evolution

The relationship between cybercriminals and victims is often presented as a “high stakes game”, or a “battle” between good and evil. While there are definitely elements of both those metaphors, today it is more realistic to see cybercrime as fast-moving industry that evolves, innovates and responds to the actions of competitors and customers in order to unlock new revenue opportunities, sweat assets and monetise activities more effectively.

The evolution of ransomware is a good example. Historically, ransomware was largely distributed indiscriminately in the hope that someone would click on a malicious link and launch the payload that would encrypt systems and initiate a ransom demand.

However, defenders have responded to this approach by improving anti-phishing tools, educating employees on how to spot suspicious messages and strengthening backup solutions so that data and system recovery is achievable without necessarily having to pay a ransom. This posed a problem for attackers, who faced dwindling profit opportunities.

To solve this, adversaries have evolved and refined their approach to a much more bespoke, hands-on operation. Now, the first step is gain initial access to the target network, most commonly by way of known Remote Desktop and VPN concentrator exploits, and conduct reconnaissance to discover the assets it contains, sometimes even residing within the network for months. Backdoor access is established so the attacker can revisit the target, considering that their primary means of access may be terminated at any point. Then, data is quietly exfiltrated.  Only then is the ransomware payload deployed. Now the attacker has several opportunities to monetise and sweat the assets they procured:

  1. Conventional: direct ransom payment from the victim in return for decrypting the system.
  2. Extortion: if the victim resists, threaten to publish stolen data, thereby alerting regulatory authorities and customers to the data breach and/or releasing trade secrets, with the associated fines, penalties and reputation damage. Ransom is paid, but the kicker is that the attacker still has your data and there is nothing to stop them repeating their demands.
  3. Sell the stolen data on a dark web marketplace: data relating to intellectual property such as medical formulations will fetch a high price
  4. Access Mining: sell access to the compromised network to third parties on the dark web so they can conduct their own attack. This is often done prior to the Ransomware group gaining access itself, especially common when the attacker is leveraging a Ransomware as a Service.

This evolution in approach is why it is so critical that full incident response is undertaken following an attack to root out persistent malware. Just as back-ups have come to the rescue of victims, malicious actors are also aiming to get their malware sync’d to the backups in order to take repeated bites of the cherry. This is just one example of how the cybercrime industry innovates to solve the problems defenders put in its way.

 

Recruitment and affiliation programmes

Leading the drive for innovation are the big “brands” in the industry. These are well-known groups that conduct major campaigns and bring in millions in revenue. Names such as MAZE, Ragnar Locker REvil and Russian state-backed Sandworm Team are attractive to hacker talent and groups run recruitment programmes to identify new skilled affiliates. They are operating like multimillion-dollar enterprises and even, in some cases, like cartels.

These groups don’t want to be infiltrated themselves, so recruitment interview screening processes often include Russian language questions asked in context, that only native speakers could answer. This is followed by technical questions to assure the group that the potential recruit will add value.

Passing the screening process is more than worth it for the new recruits. Armed with data and inside intelligence the groups have amassed from previous attacks they conduct lucrative campaigns, with reports suggesting that affiliate earnings from compromising US targets can reach sums of $7-8million. There is no question that these are businesses and that they are scaling up.

 

The trickledown effect – enabling less skilled actors

In every industry we see true innovators and fast-followers, with expertise trickling down through the community – cybercrime is no different. Attack techniques that have been developed and made public are quickly assimilated and commoditised to make them accessible to a wider range of actors and thereby growing the cybercrime economy.

The rise of Ransomware as a Service and Access Mining as a service lets groups monetise these services without carrying out campaigns themselves. Today an unskilled actor could buy access credentials to a medium sized corporation for $1000, rent ransomware as a service for $5000, then exfiltrate data and launch a double extortion attack to get a $50,000+ payoff. This is a small investment for a big potential reward.

This means that, as our attack surface continues to expand through the deployment of IoT devices and mass home-working, the population of cyberthreat actors capable of targeting that network is also growing.

In this industry the role of the “victim” or “customer” – as some groups refer to their targets – is pivotal to its success. As we develop new defences the market opportunity shrinks, until an innovation finds a way to overcome them or monetise in a different way.

Right now, because the skilled actors in the economy are focusing on staying undetected when they gain access to your network – so they can sell it on for profit – you won’t know that you’re about to become a “customer” until the ransomware attack is launched, long after your data has gone.

Getting out of this unwilling target base is not easy. It requires vigilance against high volume, sophisticated attacks while simultaneously assuring that you have no low-hanging fruit exposed to the internet. These are coming through a multitude of vectors: recently we’ve witnessed a surge in groups using EMOTET to open up old conversations in Office365, so victims think they’re communicating with a known contact, until the malicious payload is delivered. Being alert to these trending techniques is essential to refine defence tactics. And to reiterate, active incident response with forensic analysis to root out the malware back ups is critical following any incident to prevent adversaries getting back in.

No one wants to be part of this industry but, while it continues to proliferate, it’s our business to make market conditions as difficult for cybercriminals as possible.

Gympass brings instant Calm to all its users

Gympass, the world’s leading corporate wellness company, has added Calm, the number one app for mental fitness, onto its platform.  With immediate effect, all Gympass users can let Calm guide them to sleep better, stress less and build resilience for a happier, healthier life.

Calm has over 90m users worldwide and is available in six languages and 190 countries, making it the go to solution for global employee populations.

Gympass seeks to provide workforces with a truly holistic wellness platform that gives users support for both mental health and physical activity.  Calm is the perfect addition to the Gympass suite as it offers a wealth of mindfulness tools and audio content designed to help people manage stress, work productively and sleep well including:

  • Sleep Stories, bedtime stories for adults, narrated by many well-known voices including Harry Styles, Matthew McConaughey, Kelly Rowland and more
  • Meditation content, ranging from 30 seconds to 30 minutes, designed to teach the lifelong skill to find inner peace and calm
  • Breathing exercises and mindfulness check-ins to reduce stress
  • Expertly curated music tracks, soundscapes and nature sounds to sharpen the mind and help you find flow
  • Light stretching and physical exercises designed to relax the body and mind

“Calm adds an exceptional mental health offering to our platform and truly enhances our holistic wellness solution,” says Luke Bullen, Gympass CEO for UK/IE.  “We at Gympass have sought to prioritise mental health support for employees in a bid to avoid burnout which has become a big problem in recent months,” continues Luke.  “Calm encompasses all the elements of relaxation, mindfulness, resilience and sleep that people need, especially in the current climate.  Its reputation is second-to-none and we are delighted that our users now have access to Calm.”

“We are thrilled to partner with Gympass and welcome the opportunity to extend our reach to its users,” says Alex Will, Chief Strategy Officer at Calm.  “Gympass offers a dynamic and diverse range of wellness solutions, prioritising mental health and taking a holistic approach to wellbeing. This is the perfect setting for Calm which has applications for work and home, to help people lead happier, healthier lives by building resilience and mental fitness.”

How to fire up your sales team to turn this Black Friday and Cyber Monday into your biggest yet!

Top tips from Frank Creighton at leading staff incentives experts Appreciate, home of Love2shop

Celebrate the team heroes 

Long-term incentive schemes can end up rewarding the same small group over and over. However, putting some exciting digital gift cards up for grabs on the day, when your whole team is focused on the same tasks at the same time, lets everyone into the game.

Of course, it’s best to reward people for hitting targets, but how rewards for ‘softer’ things such as Hero of the Day, Best team Player and even Gaff of the Week to really boost morale when things are extremely busy.

Reward the wins, big and small, through the day

Don’t wait until the week after to tell the story of your big Black Friday and Cyber Monday. Stay on top of your sales through the day and give your team regular updates and encouragement about their successes as they reach sales goals and targets.

A big milestone might even be worth gifting automatically with digital rewards landing immediately in their smart phone inboxes for team members nailing their goals. Having small rewards for things like the Lunchtime Legend and Afternoon Achiever gives people a little moment to look forward to.

Feed them

Literally! Some Uber Eats or Just Eat e-gift cards could make all the difference to their mindset on Black Friday and Cyber Monday, even when your staff are working from home. At the very least it’s one less thing to worry about. Or, if you prefer to keep rewards in reserve, they’d make a great prize for a team passing an important sales milestone on the day, and it enables them to get together over Zoom (other platforms are available!) and celebrate their achievements together.

Recognise more than revenue

No matter how good your team is, there’s always an element of luck to inbound sales. One teammate picks up the phone to a £200 order, another picks up the phone to £2,000. Rewarding and recognising what your staff can’t control doesn’t motivate them.

In fact, things that look unfair, or just feel unfair, are demotivating. Celebrate your staff for what they can control – their application and effort to their tasks.

Make their efforts part of a bigger picture

Working without a bigger picture isn’t particularly satisfying. People feel much more empowered if they know ‘why’ they are working so hard. Knowing how their work affects other teams, and your company as a whole, motivates staff to excel.

Be sure to outline how a successful Black Friday would make a huge positive impact on not just your department, but the whole organisation.

Relax your procedures

If it’s at all possible, relax your rules and procedures for the day. Black Friday/Cyber Monday aren’t normal days, after all. If you’re looking for high-volume over a short time, you don’t want staff getting demoralised while caught in a queue to approve a quote or sale with the boss.

Trust and autonomy can motivate just as well as rewards in the circumstances (especially if those sales affect their commission).

Celebrate team milestones not just individuals

Focus on the whole team, not just individual performances. Some of your staff will always perform better than others. Sometimes that’s luck and sometimes that’s skill, but your department succeeds as a team regardless. Keeping a whole team motivated means recognising their achievements as a unit.

Reward the moment, but plan for the future

Remember, these aren’t long-term strategies. These tips are “sugar-rush” incentives to boost moral at one of the busiest sales times of the year. They are no replacement for well-organised, long-term incentive programmes, a great company culture and investing in the development of your staff.

Find out more about rewarding staff digitally here: https://www.appreciate.co.uk/rewards/

First national survey of black jewellers reveals 51% experience racism – and incidents are only rarely reported

A first-of-its-kind national survey of UK black jewellers reports that 51% of respondents said they had experienced racism in the jewellery industry.

The Survey of Black Jewellers was carried out by Private 2 Public Ltd on behalf of Kassandra Lauren Gordon, a black jeweller, supported by the Goldsmiths’ Company and the Goldsmiths’ Centre. It follows Kassandra’s open letter to the jewellery industry in June about the lack of diversity and inclusion for black people in the industry. The survey looked at the experiences of racism black people said they faced in the jewellery industry, as well as the skills, barriers and opportunities black jewellers needed to grow their businesses and improve their practice. 94 black jewellers responded to the survey, conducted between 25 August and 8 September.

 

Experiences of racism happen across the jewellery industry, but are rarely reported

The survey indicated that experiences of racism were most likely to take place at selling events or exhibitions (39%), in education and training (39%), or in interactions with suppliers (services, equipment or materials) (35%).

Yet racism was rarely reported (74% never reported it), regardless of the stage respondents were  in their careers, because they didn’t know how to report racism, or who to report it to (38%), and were either concerned about the consequences of reporting (33%) or if they’d be believed (33%).

 

Racism impacted on the mental health of over a third of respondents

Impact on mental health (39%) was cited as having the most marked effect on those respondents who said they had experienced racism, along with stalling career development (13%) or hiding their identity (11%).

One respondent said that racism in the jewellery industry amounted to “…lots and lots of small incidents – microaggressions. In the short term they don’t seem that damaging but in the long term, when you put it all together, it is… It’s death by a thousand cuts”

Kassandra Lauren Gordon comments, “The results of the survey are validation, were it needed – and I’m sad to say it is – of the collective experiences many black jewellers, me included, have had in the industry, from microaggressions to direct racism. Some people may find it shocking, particularly the pervasiveness of it in the industry, from the workshop to the lecture hall. Those that have experienced racism won’t be shocked at all. The focus now should be on how the jewellery industry is going to create a culture of inclusion for black people and become proactively anti-racist both in day-to-day life and longer term.”

 

Lack of funds, business experience, and role models the most common business barriers

The survey also looked at skills, barriers and opportunities for emerging and established Black jewellers, to understand what support was needed to develop and grow the practice and business of black jewellers; and encourage more black people into the industry.

The survey indicated that the three most common barriers today were lack of funds (77%), lack of business experience (51%) and lack of role models (44%). While these results were comparable to other surveys of the jewellery community, ‘lack of role models’ was not typically offered as a response option, further emphasising the need for visible black role models in the industry.

 

Many black jewellers are learning the craft outside the mainstream

The skills gaps respondents most wanted to address were business skills (80%), making/ manufacturing skills (69%) and product development (56%). And the opportunities for support that were rated most highly were: money to fund new pieces/ the business (80%); to make contacts in the industry (72%); to showcase work through exhibitions and events (70%); and more press and promotion (70%).

Those surveyed were less likely to come into the industry through mainstream education – higher education (33%) and further education (20%) – and more likely to enter the industry through short courses and private tuition (49%) or to enter through alternative routes (23%) such as being self-taught.

They were also less likely to seek out support from mainstream FE or HE education providers (44%) or industry bodies and trade associations (46%) compared to other more self-directed sources, such as reaching out to other skilled craftspeople (76%) or the internet/ social media (65%). This might, in part, be due to relatively low levels of awareness and a fragmented take-up of membership to those organisations – 58% of respondents were not affiliated to an industry/ business group.

 

The jewellery industry needs improve visibility and representation of black people

Overall, survey respondents said that the jewellery industry needed to be more inclusive, and to improve the visibility and representation of black people. This ranged from more media coverage for black jewellers (37%); to more diversity in exhibitions and showcases (30%) and the need for the industry to be more inclusive/equal in general (21%).

One respondent said, “I think that the industry can shine more light, promote and just uplift more black jewellers as mentors, role models, teachers and stuff like that, to show young black jewellers, like myself, that we do actually exist, and we can get to a high level in the jewellery industry.”

Commenting on the findings, Richard Fox, Prime Warden (Chairman-equivalent) of the Goldsmiths’ Company, which supported the research, said, “There is no place for racism, or any other form of discrimination, in our trade. This research highlights a disconnect between the industry and the black jewellery community. While the industry has a lot to offer, from training and development to showcases that celebrate the work of jewellers, we need to ask ourselves if enough is being done to improve the accessibility of those opportunities for budding and established black jewellers.”

He added, “All of us in the industry need to look closely at how we can we reach and engage with black jewellers better and more effectively and encourage more young black people into jewellery and silversmithing – we are potentially missing out on a whole generation of talented designers and craftspeople. This will require sustained commitment and substantive change. It will involve an industry-wide collaboration and effort, most importantly with black jewellers themselves.”

Kassandra hopes that the survey will prompt the industry into more visible and tangible action. She concludes, “For far too long black jewellers have been all but invisible in the jewellery industry, developing their practice and their business on the fringes. Before June, I knew of one or two other black jewellers and had come across no black tutors or industry leaders.

“Several months on, black-led networks, such as the Black Jewellers Network and The List, have evolved in response to Black Lives Matter and the failings of the jewellery industry to address challenges of inclusion. But this does not absolve the industry of its responsibility to be proactive and to act: to be open and transparent about the steps it is (or isn’t) taking to be more inclusive of black people. It will take time to develop trust – trust is fragile – and for change to happen. But happen it must.”

Three considerations for the UK jewellery industry

Based on the findings of the survey, three key areas have been identified for the jewellery industry to consider with regard to how it can improve access, training, and support for all black jewellers:

 

  1. It takes more than a policy or procedure to tackle racism: How can the industry ensure that not only are effective systems and processes in place for both the reporting of and acting upon racism; but that these are communicated effectively across the Industry, from suppliers to educators and small businesses?  How can it enable black jewellers, and in particular aspiring black jewellers, to build confidence and trust in the industry in which they work or wish to work?

 

  1. The industry needs to look at how it engages black jewellers and aspiring black jewellers: Black jewellers are more likely to approach other skilled craftspeople or go to a search engine for support or training than they are to go to trade bodies and associations or FE and HE providers. How can the industry reach and engage with black jewellers effectively, and ensure that provision (be that education, training, events, competitions, memberships, and so on) is appealing, relevant and accessible to them?

 

  1. Black jewellers have been largely invisible in the jewellery industry: Respondents want the industry to be more inclusive and to improve the visibility and representation of black people, from promoting black jewellers and celebrating their work to using black models in campaigns. How can the industry improve the visibility and representation of black people (not only black jewellers)?

 

Kassandra has also undertaken and authored a social research study – Challenges

faced by black jewellers working and studying in the UK jewellery industry. It identifies and documents the challenges facing black jewellers in the UK. 11 black jewellers were interviewed. The study revealed six themes: experience of racism in the jewellery industry, education and training, the press, social capital, supply chain, and resilience. Recommendations are offered to redress the problems that featured in the research.

To find our more go to: https://bit.ly/SurveyBlackJewellers  #SurveyBlackJewellers

Independent Sage urges UK Government to support alternative Christmas Celebrations, so that “noone is left alone this winter”,

Independent SAGE is calling on the government to support ‘alternative’ Christmas celebrations such as communal outdoor or online activities so that “noone is left alone this winter”. The panel of expert scientists also warns that any easing of restrictions on households mixing must be matched by a sustained information campaign on how to stay safe over the festive period.

Ahead of the government’s expected announcement later this week that it will relax the rules on households mixing for a short period over Christmas, Independent SAGE today publishes a set of guidelines to help people spend time with their loved ones safely.

As most transmissions occur in enclosed spaces, the safest way of socialising is online or outdoors. Independent SAGE urges the government to work with local communities, religious organisations and the private sector to resource and fund activities which could involve those who are socially isolated and would otherwise have no opportunity to celebrate at home.

Where families are mixing indoors, there are measures that can be taken to mitigate the risks, such as social distancing, ventilation and hygiene. Such domestic regulation needs to be accompanied by government support, such as a fund to support adequate ventilation and a pandemic fuel allowance, to allow people to open their windows and still keep warm.

These policies should be promoted through a major ‘safer homes’ public information campaign, produced in conjunction with local community groups. The campaign should explain what people need to do to keep safe and where to get practical support in order to make their homes safer. These campaigns need to include the needs of hard to reach groups and be implemented in a culturally appropriate manner.

“This is a period of family and goodwill and the last thing any of us would want to do is to put others at risk,” said Professor Stephen Reicher of the University of St Andrews.  “So how can we keep each-other safe in the midst of the pandemic? This paper suggests a range of ways of doing so – from outdoor community celebrations to guidelines on keeping our homes more secure, should it be possible to mix indoors. Most importantly, this has to be a partnership in which the government supports us in simple but crucial ways, for instance a pandemic fuel allowance so everyone can afford to ventilate their homes and stay warm, and where we act together to keep everyone safe.”

 


About Independent SAGE:

Independent SAGE is a group of scientists who are working together to provide independent scientific advice to the UK government and public on how to minimise deaths and support Britain’s recovery from the COVID-19 crisis. Sir David King, the former Chief Scientific Adviser to the UK government, chairs the group and oversees its reports.