Category Archives: Marketing, PR and SEO

Reech continues to scale growth with appointment of four new senior hires

Forward-thinking full-service marketing agency, Reech, has welcomed four new senior hires to its expert team to help deliver its next phase of impressive growth.

Headquartered in Shropshire, Reech was founded in 2009 by Managing Director, Rob Hughes, and has since evolved into one of the UK’s most reputable full-service marketing agencies, renowned for delivering results-driven campaigns with creativity at its core.

Having increased turnover by 30% over the last 12 months and already on track to accelerate growth by 50% for its current financial year ending March 2025, Reech has recently strengthened its senior leadership team with the internal promotions of Amelia Redge to Agency Director and Sarai Gil to Operations Director.

To sustain its planned growth, the agency has now welcomed four additional senior hires to the business, comprising of Lee Bishop, new Head of Marketing and Performance, Christine James, new Head of People and Delivery, Jake Bown, new Head of Development, and Chloe Andrews, new Growth Strategist.

With unrivalled experience in the marketing sector, all four new hires will proactively support the future direction of the business, as it builds towards achieving 50% turnover growth by 2025.

Rob Hughes, Managing Director of Reech, confirmed: “Over the last 12 months or so, the Reech team and I have worked incredibly hard to expand our client base and firmly cement our position as an agency of choice throughout the midlands and in other key regions across the UK.

I am extremely proud of the level of growth we have achieved and am now focused on ensuring we continue to scale during this next financial year and beyond. Key to this is, of course, bringing in the best people possible to the agency to maintain our high standards of service and delivery, while helping to achieve our growth objectives. As such, I am delighted to welcome Lee, Christine, Jake and Chloe to Reech and am in no doubt they will play a fundamental role to the future success of the business.”

Recently shortlisted for ‘Large Integrated Agency of the Year’ by the prestigious UK Digital Growth Awards, Reech provides a full service approach to marketing, incorporating branding and visual identity, content creation, design and creative, digital marketing, photography and videography, web design and development and full marketing strategy and planning.

For more information, visit: https://reech.agency

Stafford PR firm scores hat trick at Midlands PR Awards

~ Stone Junction caps off twelve months of success with three award wins at this year’s PRCA DARE Midlands event ~

Stafford-based technical PR agency Stone Junction has won three accolades at this year’s PRCA DARE Midlands awards, which took place on June 13 at Fazeley Studios, Birmingham. The agency picked up the award for Integrated Campaign of the Year, the Purpose Award and Leah Elston-Thompson, one of the company’s account directors, won Rising Star of the Year.

Stone Junction’s wins at this year’s PRCA DARE Midlands ceremony follow a successful twelve months for the firm. In that time, the agency won twelve new clients, generated over 7,000 pieces of media coverage and rewarded staff with a combined £75,714 in pay rises.

The agency’s campaign with Easyfairs, The lynchpin of British industry, which won the award for Integrated Campaign of the Year, saw the team promote two industry-leading events; Advanced Engineering and Lab Innovations. Both shows took place at the NEC, Birmingham, on November 1 and 2, 2023 and were co-located across three halls to drive cross-sector collaboration.

The campaign generated 302 pieces of UK trade media coverage, exceeding the target by 67 per cent, and the event saw a 5.6 per cent increase in visitor registrations compared with 2022’s shows. A quarter of the campaign’s coverage referenced sustainability, which was a key theme across both events.

Stone Junction also won the Purpose Award for its sustainability campaign with Katrick Technologies. This campaign successfully positioned Katrick as a Greentech disruptor, achieving 211 pieces of media coverage, including a five minute segment on BBC Click in December, 2023. These results helped Katrick win the Energy Innovation Award at the National Sustainability Awards, 2023, and be invited for a meeting at 10 Downing Street.

“One of Stone Junction’s missions is to change the ways businesses market themselves,” explained Richard Stone, managing director of Stone Junction. “The results the team achieved last year, highlighted by the award-winning campaigns, demonstrate how our joined-up PR campaigns deliver meaningful results for clients.”

Leah Elston-Thompson Chart.PR, account director at Stone Junction and a member of the agency’s management team, won Rising Star of the Year. Elston-Thompson became the agency’s fourth CIPR chartered practitioner in 2023 and leads a team of five PR consultants that manages a significant amount of annual business. The judges noted her commitment to developing herself and others, leading agency direction and CPD.

To find out more about how Stone Junction can help your business establish a technical PR campaign that delivers on your business objectives contact the team on sayhello@stonejunction.co.uk.

Agency for Integration and Civic Integration chooses Zivver for Secure Emailing and Preventing Data Leaks

After a careful tendering process, the Agency has decided to implement Zivver to enhance their digital communication security

29th May 2024 – The Agency for Integration and Civic Integration (AII), a central player in facilitating integration and civic integration in Belgium, has chosen Zivver as their partner for securely sending emails and documents and preventing data leaks. This choice follows an extensive tendering process, in which Zivver emerged as the best solution to meet the high demands of the Agency in terms of digital security and privacy.

The collaboration with Zivver marks an important step for the AII in enhancing the security of sensitive information shared with employees, clients, and collaborative partners. The ability of Zivver to minimize human errors and provide a very high level of data protection was decisive in the AII’s choice.

The implementation of Zivver’s solutions has now started, with the aim of completing the integration with existing email systems such as Outlook. This integration ensures that the AII can continue its mission with the certainty that communication is not only efficient, but also secure.

“The clear focus of Zivver on both security and ease of use was an important factor for us,” said Bram Penninckx from the Agency for Integration and Civic Integration. “This collaboration gives us the confidence that we can fulfill our responsibilities in data protection while continuing to enhance our services.”

Dr Rick Goud, CIO and founder of Zivver, emphasizes the significance of this collaboration: “We are honored to be selected by the Agency for Integration and Civic Integration after a competitive tendering process. This confirms the strength of our solution in providing the optimum balance in terms of security and ease of use. We are excited to contribute to the security of digital communication within the AII and look forward to a fruitful collaboration.”

About the AII and Zivver

The Agency for Integration and Civic Integration plays a crucial role in supporting newcomers in Belgium and promoting their integration process. It strives for a society in which everyone, regardless of background, has equal opportunities.

Zivver, founded in 2015, is a leading provider of solutions for secure communication, aimed at preventing data breaches and protecting sensitive information. With clients in various sectors worldwide, Zivver is committed to promoting secure and efficient digital communication.

Powerful Methods for Tracking the Effectiveness of Direct Mail

Direct mail campaigns have long been a staple in the marketing arsenal of businesses looking to connect with their target audience in an authentic and meaningful way. Royal Mail Marketreach research shows that direct mail is the communication channel with the highest engagement rate, a whopping 95%.

While direct mail remains a trusted strategy, there are certain intricacies when it comes to measuring the effectiveness of campaigns, and by mastering them, marketers can achieve better results.

David Beasley, director at Washington Direct Mail said: “Tracking the effectiveness of direct mail services is crucial for businesses as it helps them better understand how various elements of their campaigns are perceived and engaged by their audience in order to drive accurate reporting and help optimise them and achieve a better return of investment. 2024 is all about targeted campaigns, and with the use of smart tools and big data, marketers can create outstanding campaigns that are both effective and budget-friendly while meeting all KPIs. It all starts with having the right set of tools to measure direct mail’s effectiveness.”

The formula for measuring direct mail’s effectiveness

The success of direct marketing for businesses from various industries is unquestionable and has been so for decades. A third of campaigns that use direct mail as part of their marketing mix have experienced an increase in revenue, and 35% have seen an increase in ROI, according to WARC’s study. Additionally, 35% of consumers have been inspired to make a purchase, a payment or donation in the last year from receiving a piece of direct mail, according to IPA Touchpoints.

Success in direct mail marketing is a unique journey for each business. For some, the goal might be driving more traffic to their website. Others might be on a quest for more leads, while some businesses might be focused on boosting sales revenue. Each objective requires a different approach and measurement strategy.

Depending on your business’ objective, the key performance indicators (KPIs) and the tools you will use for measuring their success will vary. Some of the main KPIs to consider include response rate, conversion rate, cost per acquisition (CPA), average revenue per order, and return on investment (ROI).

Top tracking tools and methods

QR codes

Beasley said: “QR codes are an echo of the modern technological inventions, and they are increasingly gaining traction. As a mailing house, we have noticed a boom among companies utilising the potential of QR codes.”

Quick Response (QR) codes allow marketers to measure the number of people visiting the website or acting on a call-to-action after scanning the QR code. It also encourages engagement, bridging the gap between physical and digital marketing.

This provides a measurable interaction point and allows businesses to gather valuable data on customer behaviour.

Beasley continued: “Building and refining a database of your customers, including their behaviour, goals, and needs, will help you deliver hyper-personalised messages centred around human connection. For an effective direct mail campaign, you need to understand all aspects of your audience before sending direct mail.”

Discount codes

Beasley said: “Discount codes work well with direct mail marketing, as recipients love a freebie. They encourage recipients to make a purchase, visit a store, or engage with a specific promotion. By checking the redemption of these codes, businesses can directly attribute sales to their direct mail efforts.

“However, it’s important to consider that not all campaigns will have direct purchase outcomes, and some might result in indirect purchases or intangible benefits such as new prospects, customer satisfaction, and data accuracy, which should also be included in calculating actual ROI.”

URL

Beasley said: “Including a specific URL on a direct mail marketing that leads to a custom landing page allows businesses to track the responses and gain an insight into the impact of their campaigns.

“The best thing to do is to create a custom URL specific to the campaign, which helps measure the campaign’s effectiveness through the site’s analytics.”

Personalised URLs for each recipient are also a great way to track online interactions on a more granular level and increase the effectiveness of direct mail campaigns, as each URL is tailored to individual needs and preferences.

Phone number

Phone numbers are one of the oldest and easiest methods for measuring direct mail’s effectiveness. A phone number provides a direct and immediate means for recipients to respond to the campaign and, in return, allows marketers to track responses.

Marketers can either set up a dedicated phone number for the marketing campaign or use the services of a call tracking software company which provides detailed analytics, including call duration, location, and caller demographics. This data can be used to gain insights into the audience and better tailor future campaigns. If a campaign includes a specific call to action, such as making a purchase or signing up for a service, phone numbers allow for direct tracking of conversions.

Conclusion

Direct mail remains a powerful tool in the marketing mix, and tracking its effectiveness is essential for maximising ROI. By embracing methods such as QR codes, discount codes, URLs and phone numbers, businesses can gain valuable insights into their direct mail campaigns. Integrating data analytics empowers marketers to refine their strategies and deliver more targeted and impactful direct mail initiatives in the ever-evolving marketing landscape.

Quorn Foods appoints Art of the Possible as pan-European creative and social agency of record for QuornPro

Quorn Foods, a global market leader in healthy, sustainable protein, has appointed Art of the Possible as pan-European creative and social agency of record for its foodservice arm QuornPro, following a four-way competitive pitch.

Art of the Possible will now partner with QuornPro to launch its new brand world, with a focus on social and digital channels, in order to build awareness and drive sales.

Rolling out from this month, the activity will seek to engage with multiple audiences, including restaurants, pubs, wholesalers and buying groups.

QuornPro, Quorn Foods’ foodservice offering, operates across the UK and Europe in sectors including education, contract catering, fast food and casual dining.

The win follows Art of the Possible’s recent appointment as CJ CheilJedang’s strategic and creative agency of record across the UK, the Netherlands, Germany and Australia.

Andrea Deutschmanek, Marketing Director, Quorn Foodservice, said: “We’re pleased to appoint Art of the Possible as our lead creative and social agency across the UK and Europe. We selected them because of their expertise within the food sector, as well as their sense of fun. Their ability to create impactful creative that truly works, coupled with their unwavering energy and smart thinking, has convinced us that they are the perfect partner to help us achieve our goals.”

Kat Patterson, Managing Director, Art of the Possible, added: “QuornPro is an amazing brand to work on. Their brand development has been epic, and they’re already light years ahead in their category. We’re really proud to have the opportunity to take them to the next level with some fun and brave creative work.”

Travel brand WeRoad launch first Manchester campaign using UGC content

WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, has launched its first-ever Manchester-focused out-of-home (OOH) advertising campaign. Through witty copy appealing to its target demographic and UGC content showcasing real customers, WeRoad’s Manchester marketing campaign aims to inspire travellers to embrace adventurous group exploration with new-found friends.

Since WeRoad’s successful UK launch in 2022, the company has created four OOH campaigns in the UK. This will be their first campaign in Manchester and from May 6th until 19th, the brand’s eye-catching “Once in a Lifetime Adventures” OOH advertising campaign will dominate 239 high-visibility locations across the city including bus stops, tram stops, pedestrian walks, roads, and train stations in a combination of static and digital formats; 4 sheet, 6 sheet, 6 digital sheet, and 48 sheet.

The high-impact, citywide marketing blitz cements WeRoad as a major force in the UK travel market after last year’s major London campaign. As the disruptive travel brand scales across Europe, the campaign celebrates WeRoad’s community of thrill-seeking explorers. The vibrant OOH ads showcase the cool user-generated photos from WeRoad’s small-group trips around the globe. Selfie-style shots immerse viewers in destinations like the Pyramids of Giza, the jungles of Sri Lanka, the peaks of Patagonia, and the Sahara Desert. Playful taglines like “Ever hiked through the land of fire?” and “Ever travelled through time?” culminate with the call-to-action: “Have you ever done a WeRoad?”

“Following our successful London campaign and growth in the UK, we’re thrilled to take over Manchester and introduce our ‘once in a lifetime’ travel experiences to the local community,” said Fabio Bin, CMO and Co-Founder at WeRoad. “Our real traveller photos highlight the unique, bucket-list adventures that await with WeRoad, offering a glimpse into our incredible journeys and community values.”

Fabio Bin continued, “Our debut in Manchester is a huge milestone as WeRoad expands across the UK. As the coolest city in the north, Manchester presented an ideal opportunity for us to connect its diverse population and ambitious travellers. We knew we had to go all out and truly immerse ourselves in the adventurous spirit of the city, capturing the attention of adventurous explorers seeking authentic and engaging travel experiences.”

Beyond OOH ads, the “Once in a Lifetime Adventures” push includes:

– WeRoad’s own signature events “WeMeets” in local bars and pubs across the city.
– Surprise intimate music concerts in partnership with global music community Sofar Sounds
– Weekly outdoor yoga sessions with The Wellness Hub to integrate with the community
– A ‘WeRoad takeover’ at Kampus, one of the coolest hang-out spaces in the city for the summer with live music, activations, drinks and entertainment.

CAMPAIGN CREDITS
Creative development: WeRoad in-house marketing team
Pictures: WeRoaders IRL
UK media buying: Justyna Chlopecka, UK Marketing Manager
Chief Marketing Officer: Fabio Bin
Media space provider: JCD, Global

Midlands full-service advertising agency set to deliver one of largest TV Ad campaigns in MG Motor UK’s history

A full-service advertising agency, with offices in Albrighton and Birmingham, is on course to deliver one of the largest TV ad campaigns in MG Motor UK’s history.

M3.agency, which has seen revenues rise 25% in the last year, has extended its relationship with the iconic British automotive brand by creating the commercial to launch the MG3 Hybrid+ that has been hitting our screens this week.

The ad debuted on Monday and will run across all major UK terrestrial and satellite channels and several European stations in key markets. A second phase is planned for June, all helping drive interest in a car that experts consider will redefine the B Supermini segment.

Shot exclusively around Brindleyplace and Sutton Park in Birmingham, the ‘creative’ focuses on the feel good ‘aura’ that a person gives off when they are driving or even just anticipating getting behind the wheel of their MG3 Hybrid+.

“We wanted to flip the thinking behind traditional automotive TV adverts by making the car the principal character in the advert, delivering its own features and emotional connection with the audience. In essence, the MG3 Hybrid+ delivers a ‘Feel Good’ that you can’t hide,” explained Justin Griffiths, Group Creative Director at M3.agency.

“Our team created extensive visual effects in post-production to deliver the colourful aura that is so unique to this piece.”

He went on to add: “This is one of the biggest TV commercials and supporting campaigns we have undertaken for MG in the 5 years we’ve worked together and highlights our shared belief that it will be a major seller in the hybrid vehicle market.”

M3.agency has grown into one of the largest full-service agencies in the West Midlands, offering brand development, creative, digital marketing, media planning and web development services to a host of local, national and international clients.

The company, which also works with Ford Money and Formula One Autocentres, has been engaged with MG Motor UK since 2019, delivering a host of services, including TV, OOH, lifestyle and studio photography, radio, print, dealer support and digital assets.

It retained the creative services tender again in 2023 for the carmaker’s core range in the UK, featuring the European market launch of the new MG3 Hybrid+.

Nick Lovett, Managing Director of M3.agency, concluded: “We are very proud that MG Motor UK has placed its faith in a West Midlands agency to deliver its latest new model launch across Europe. It really is a fantastic vehicle, which we believe will pick up many awards.

“There is so much talent and creative skills in our region, but a lot of big brands just look immediately to London or other European capitals for their design and creative work. This is a major shot in the arm for our area and we’re hoping the adverts prove as popular as the car will inevitably be.”

To watch the TV commercial, please visit https://vimeo.com/943973438. More details on M3.agency can be found at www.m3.agency.

Pioneering Orchard Team Takes Ownership of the Business

Award-winning communications agency the Orchard Media and Events Group is setting up an Employee Ownership Trust (EOT), one of a small number of Welsh pioneers who are following well-known brands such as John Lewis Partnership, Aardman, and Riverford in putting the business in the hands of its 70 strong team to protect its future independence.

Orchard has been providing a range of creative communications services to clients in Wales and across the world for 14 years, from Welsh Government to Principality Building Society, Aston Martin and Qatar Airways to Nando’s, the AA and Netflix. The agency creates corporate and public events for NATO, UEFA, and Johnson & Johnson; produces film content for Visit Wales, TV programmes for BBC, S4C, Channel 4, and National Geographic; and advises on sponsorships and partnerships for the likes of the RFU, the International Chamber of Commerce, and Orbex.

With the original founders moving on, the ownership of the business will be transferred to Orchard’s staff from October 1st this year, when an employee-owned trust will own and manage the company, the latest Welsh business to take this increasingly popular corporate route.

Orchard co-founder and outgoing Operations Director Al Wilson said: “When we looked at the options for succession planning, the EOT model stood out for us as a way to repay the hard work and commitment of the team here, and give them this huge opportunity to take Orchard into an exciting future. The ethos behind EOTs aligns well with the values we’ve nurtured in the company, and we know that the leadership and wider team are the people best placed to benefit from its future success.

“We‘re grateful to Andrew Evans at Geldards and Paul Cantrill, a Corporate Advisor with Cwmpas for their specialist EOT knowledge and invaluable support in getting us to this point.”

EOTs are becoming an increasing popular way to keep corporate ownership within the country of origin, in this case Wales, to secure jobs and provide more opportunities for talent to build their careers here.

Andrew Evans, a Cardiff Partner with Geldards LLP is hugely experienced in taking companies through EOT across the UK. Andrew said: “Geldards is delighted to be trusted with advising on the transition of Orchard to employee ownership. The shareholders, management team and employees have been very receptive to the idea of employee ownership and a desire to adopt “best practice” in terms of employee engagement to make the transition a success and the basis for future growth in the business.”

While ownership changes, it’s very much business as usual for the agency, with the current senior management team keeping hold of the reins, and a new Group Board bringing the skills and experience of a number of senior corporate figures to drive the firm’s strategic direction.

Joint chief executive Jim Carpenter said: “We’ve had a great reaction to the news from the team that’s built the business – they recognise the EOT protects Orchard’s  independence, sustains our successful working practices and values that might have been compromised in a trade sale, and avoids businesses coming in from outside to asset-strip the company.”

The EOT transfers ownership of the company to a trust, whose trustees of senior figures within Orchard and independent specialists will look after the interests of all employees. Current shareholders will be re-imbursed over time, proportionate to the financial performance of the agency, which will also influence the level of bonuses available to employees. There is no cost or liability for individual workers, but instead a great incentive to ensure the business continues to thrive.

Welsh Government is looking to double the number of businesses in Wales that are employee-owned by 2026 (from 2022), and supports the Employee Ownership Wales service at the development agency Cwmpas to ensure Wales-based companies remain in Welsh hands.

Orchard is an RAR+ Top 100 agency, winner of both Drum and Drum Recommends awards and has been included in the Drum Top Independent Agencies. Last year Orchard’s ‘Cymru i’r Byd, Wales to the World’ integrated, multi-lingual, multi-platform campaign promoting the nation’s appearance at the 2022 FIFA World Cup scooped both the prestigious Grand Prix and the Travel & Tourism World Media Awards.

‘Promotional bodyguard’ receives royal award

PromoVeritas, the leading global prize promotion specialist, based in Pinner, North London, has been recognised with the prestigious King’s Award for Enterprise: International Trade.

Powering promotions worldwide, PromoVeritas shapes and implements prize promotions for the world’s biggest brands, including Kellogg’s, Cadbury, Walkers crisps, Pepsi, Corona Beer, Amazon and Mastercard. The company conducts prize draws, judges competitions and oversees ‘instant wins’ in more than 90 countries, and this has resulted in it being awarded the King’s Award for Excellence in International Trade.

The news follows three years of exceptional growth for PromoVeritas, which saw the business double its revenue, and expand its global reach to the point that now almost 50% of their income comes from overseas projects. Its rapid expansion means it is now one of only a handful of marketing agencies ever to receive a King’s Award.

Having run over 18,000 campaigns worldwide, from Chile to China, Austria to Australia, PromoVeritas has given away more than £42 million worth of prizes to over 5 million lucky winners. From its unassuming office in Pinner, the company ensures that prize promotions are run safely, fairly and legally. This includes independently selecting winners of prize draws, verification of live TV voting and handling the integrity and security of Golden Ticket instant win promotions.

Following the announcement, Jeremy Stern, Founder and CEO of PromoVeritas, said: “20 years ago, I had the idea for a new type of service, one that would bridge the gap between law firms and creative agencies, and would ensure best practice promotional compliance and the delivery of effective and secure marketing campaigns.

“It is so rewarding for the whole team to have our pioneering efforts recognised with such an esteemed accolade. We now work with over half of the UK’s top brands and have been able to help many of them to expand their campaigns internationally. It might be Energizer with an on pack promotion in 60+ countries, Amazon with their cross border Small Business Prize Draw or Booking.com with a truly global Win a Year Off campaign. Credit goes to my wonderful team and a big thanks to our amazing clients, many of whom have worked with us for ten years or more.”

 Guy Parker, Chief Executive of the ASA, the UK’s advertising regulator, said: “Congratulations PromoVeritas on your ongoing commitment to help businesses keep their promotions on the right side of the rules.

“With the ever-changing media landscape and new technologies providing a multitude of innovative ways to reach consumers, PromoVeritas has kept pace and grown, providing reassurance to clients that they’re running promotions that meet the high standards in place to ensure participants are treated fairly.”

In recognition of the company’s work, the team have been invited to meet King Charles III at a ceremony at Windsor Castle in July, and His Majesty The King’s personal representative, the Lord-Lieutenant will visit the head office in Pinner later in the year to present the business with its award.

The King’s Awards for Enterprise programme, now in its 58th year, is the most prestigious business award in the country, with successful businesses able to use the esteemed King’s Awards Emblem for the next five years.

PR partnership to focus on engineering obsolescence campaign

Engineering PR agency Stone Junction is partnering with excitation control system specialist Excitation Engineering Services LTD (EES) to handle its public relations within the UK and Middle East. The PR firm will be launching an industry report into power control systems to draw attention to obsolescence in electrical excitation and synchronous and power control systems. A key focus will be on how managing obsolescence can result in better regulatory compliance, reduced cost and a better total cost of ownership.

One of the first of its kind, the industry report will focus entirely on trends in the power control systems industry. The report will discuss how businesses in the sector struggle with obsolescence management, particularly in mechanical aspects of electrical excitation such as aging rectifiers and active cooling system failures.

This will provide opportunity for businesses to understand how managing obsolescence in the plant can help achieve regulatory compliance, consume less power and reduce energy bills, especially at a time when energy prices are forecast to increase.

“A staggering 30 per cent of assets within the average industrial plant are already obsolete,” explained Dr. Patrick Ball, account manager at Stone Junction. “Our campaign with EES aims to confront this reality, by offering innovative solutions that not only modernise systems, but also streamline efficiency and significantly cut operation costs across the sector.”

Excitation Engineering Services is a specialist in power control systems, manufacturing and designing excitation control systems for businesses internationally. As well as this, the specialist engineering business offers maintenance and commissioning for new and existing equipment. The firm also provides tailored consultancy and training to clients, including fault-finding, desk studies, asset reviews, and training courses related to excitation systems.

Stone Junction has a track record of working with businesses across technology and engineering, with recent CIPR award wins with Brazilian electric equipment manufacturer WEG and metalworking tool manufacturer Sandvik Coromant. This marks 46 awards for the PR firm since its founding in 2006, showcasing its expertise in STEM marketing.

“Stone Junction’s approach stood out to us, especially because of its successful work with leading global motor and generator specialist WEG,” explained Colin Cox, business development manager at EES. “The team’s pitch impressed us with solid examples of their previous successes, such as the ‘unbreakable’ guitar from Sandvik Coromant and national coverage in publications like the Financial Times. The entire campaign is tailored to our business goals, especially the agency’s strategies for raising our European and Middle Eastern presence through the creation of our industry report.”

Discover how Stone Junction’s PR campaigns can elevate your brand’s visibility and industry standing by exploring its portfolio, or get in touch at sayhello@stonejunction.co.uk to learn how its tailored PR strategies can drive results for your business.