January 21, 2021

Armadillo invests in regular business coaching for all agency staff

Bristol-based CRM agency, Armadillo, which works with big-name brands including McDonald’s, Disney, P&O Cruises and Cunard, is now offering staff external coaching with renowned confidence coach, Jo Emerson.

The introduction of external coaching to its team comes with the company’s move away from a traditional line managed structure as 2020 draws to a close. Armadillo has made the decision to replace line managers with networked support; task-based support to bring clarity to deliverables, skills-based support to build expertise in key specialism, and growth-based support. This is where coaching comes in. This move aims to give people the headspace to work through their challenges, ambitions, frustrations and ideas, empowering staff to seek their own solutions and decide their own actions.

Fiona Craig, Strategy and Planning Director at Armadillo, explains why external coaching was a must-have for the business: “Internal support is very much focused on the work we do for our clients – you could say the client is the key stakeholder here, and all efforts are focused on doing a good job for them.

Craig continues: “The support offered by external coaching is centred exclusively around the individual – often there can be a tension between the two areas of focus, and in a traditional structure, line managers can struggle to do a really good job of supporting on all fronts. So, this allows those who are exceptionally skilled in one area to excel, while the individual still gets supported on all sides.”

Jo Emerson is a confidence and human behaviour expert, author, and the winner of International Executive Coach of the Year (2019-2020).

Craig goes on to say “Jo is highly experienced in dealing with change and confidence, and has a wonderful energy that felt right for us here at Armadillo. She will spark some great conversations and even greater ideas, we feel sure.”

Jo adds, “It’s a real privilege to be working with Armadillo at such a critical time and to support team members as they grow and develop within an incredibly fast-paced industry. Armadillo’s new networked-support structure coupled with external and objective coaching shows what an innovative and agile company they are!”


About Armadillo

Armadillo is a specialist CRM agency based in Bristol. We use the latest technology to create digital communications based on real data insights. And we cover everything CRM, from email campaigns to social media, websites, apps and more – all effectively targeted to the right person, in the right place at the right time.

Because we’re flexible enough to adapt to a range of challenges and budgets, we work with clients big and small. CRM has been our passion for over 25 years and the possibilities never cease to amaze us.