Caerphilly Business Hopes To ‘Re-Invent Franchising Industry’ With New Initiative

A Caerphilly mobile coffee franchise has launched a new pricing structure in a bid to ‘re-invent the industry’.

Ystrad Mynach-based Coffee Blue has significantly reduced the minimum investment for its franchise packages to make franchising more accessible to those wanting to become their own boss.

The company is also giving franchisees guaranteed cashback over two years, with no royalty fees and no marketing fees.

Director, Martin Jones, hopes the new plans will create a ‘new norm’ for franchising.

He said:

“We want to create to re-invent the franchising industry.

“We believe in making franchising as accessible as possible without the scary corporate fees. Achieving your dreams of becoming your own boss and improving your work/life balance shouldn’t come at a hefty price.

“This new pricing structure will break down the barriers to franchising, creating quicker, more affordable ways to start a successful business.

Founded in 2018, Coffee Blue is a mobile coffee franchise that allows budding entrepreneurs to start their own mobile barista business.

While 2020 was a difficult year for businesses, Martin believes the pandemic has highlighted the demand for happier working environments.

He said:

“2020 has made us, as a business, realise there is a rising demand for people looking to improve their working life.

“Whether it’s the rise in home-based work, or changing a career entirely, we’ve all had time to reflect on the more important things in life.

“Hopefully, 2021 will let us continue to help people achieve their goals of working for themselves and gaining a happier working life.”