MYNDUP aims to end “one-size-fits-all” approach to workplace mental health support, helping nurture happier and healthier employees

Mental health startup MYNDUP has launched its service for businesses, through which employees can access live one-to-one video sessions with mental health professionals. The service covers all facets of the mental health spectrum, from therapy and counselling through to life coaching and meditation, and is designed to replace the “one-size-fits-all” approach that remains common at many organisations.

MYNDUP works by assessing the mental health needs of a user, before pairing them with an industry expert drawn from a network of practitioners, all of whom are vetted by a team of professionals with a combined experience of over 35 years in the mental health industry, before being approved to appear on the service.

MYNDUP was founded in February 2020 and since then has rapidly built its reputation by providing consistent ROI for clients and changing the mental health culture within organisations. It now works with a range of firms operating in over 20 countries across 3 continents, servicing over 20,000 employees. These companies vary widely in size and sector, from small startups and wealth management firms, all the way through to large investment banks and global real estate enterprises.

MYNDUP has received backing from the London Stock Exchange Group as part of its ELITE programme, which has been instrumental in helping the company roll out its service more widely. Furthermore, MYNDUP has recently partnered with private equity firm CVC, whose charitable foundation has provided a donation to roll out MYNDUP’s services free of charge to NHS staff over the next 12 months. This is part of MYNDUP’s wider commitment to help as many people as possible on their mental health journeys.

The decision to create the company was inspired by founder and CEO Joel Gujral’s own mental health struggles and his difficulty finding tailored support through his employer.

Joel said: “A few years ago, I spent eight months in and out of hospital with an undiagnosed physical illness, which took a severe toll on my mental health. I reached out to occupational health at my corporate company, but found the approach was very much ‘one-size-fits-all’, with little attention given to the very different challenges people face. I then invested in private counselling, which wasn’t suited to my needs either.

After a few weeks of independent research, I found Jermaine – a fantastic life coach who helped turn my life around. From that point, I set out on a mission to help as many people in my situation as possible, and show the world that there’s no single solution to mental health. At MYNDUP, we want everyone to be happy and fulfilled by developing a better relationship with their past, present and future – having access to a personalised service that covers the whole mental health spectrum is key to this.”

Since its introduction last year, MYNDUP’s users have rated the service at 4.8 out of 5, with 96% stating the service has reduced their overall levels of stress, anxiety and depression, and 99% reporting improved levels of confidence, motivation and productivity. MYNDUP was able to produce a 280% ROI for a global asset management firm, measured by directly correlating increased productivity and reduced stress with the investment made by the client. Similarly, a global real estate customer experienced an ROI of 101%, alongside an engagement rate that is four times higher than the industry average for similar services.

MYNDUP has been able to transform the way companies view mental health, and has achieved industry-leading engagement rates of over 48%, compared to an industry average of just 1-4% for similar mental health services. Furthermore, up to 45% of bookings from some clients come from senior management, illustrating MYNDUP’s appeal to employees of any seniority.

Joel added: “Much of the stigma around mental health has been reduced in recent years, but there’s still a long way to go, especially in the workplace. As a business, opting for mental health services managed by a third party very often leads to better results, as employees find it more flexible and accessible than internal resources.”

He concluded: “We’re extremely proud to be supporting businesses in nurturing happy, healthy employees through mental health support, and look forward to engaging with more companies as we continue our growth.”

For more information on MYNDUP for businesses, visit https://www.myndup.com/business.