Announcing JDO Raw 2021: Unexpected item in bagging area
JDO RAW has been discovering, celebrating and nurturing the design industry’s best emerging talent since 2013. And with students grappling with the aftershock of a disrupted year due to Covid and an uncertain future – initiatives like JDO RAW have never been more important.
Widely recognised as one of the industry’s foremost brand/design competitions with a track record for spotting design stars of the future – JDO RAW has a reputation for setting challenging briefs designed to test the students’ ability to take big ideas and ‘package’ them to deliver fully -formed coherent, engaging brands.
And the brief for JDO RAW21? To take the supermarket’s most shocking packaging designs and turn them into something you’d be proud to put in your trolley.
“JDO RAW is all about preparing students to have a career in the design industry – which, at every stage, is hugely competitive” says JDO Principal and Group Creative Director, Ben Oates “And whilst we are hoping to find ‘unexpected’ and original voices we are not looking for the finished product. Raw talent, passion and an eagerness to embrace new ideas and concepts is key – and we are confident that this open brief will deliver some exciting results.”
Throughout the last 12 months, JDO has hosted a program of events designed to support young creatives through a time of unprecedented challenges including: You Can Do This, a webinar for grads offering practical tips on how to secure that first job and a Black Creatives Matter webinar that addressed the lack of diversity in the creative sector and how best we can support young creatives to build a more inclusive design community.
JDO RAW 2021 is now open. Deadline for entries, Friday 30th April. To find out more about JDO RAW21 visit the competition website: http://www.jdoraw.com/
